To know how, one has to enter IAC sister company Entertainment Publications, Inc, which is known as a company that puts out the annual Entertainment coupon books.
All Posts Tagged Tag: ‘Publishing’
WebProNews recently spoke with Ellen Gerstein, the Director of Marketing at John Wiley & Sons, the publishing firm behind the "For Dummies" books among many others. She discussed the impact blogs and social media have had on the publishing industry and gave some advice for bloggers looking to get books published.
Content publishers are excited about the iPad and other tablet devices. Such devices provide readers with a new way of interacting with content. Print publishers, in particular, are hopeful that this kind of publishing can make up for some of the losses they have experienced on the print side.
Google News is now labeling certain publications as blogs in search results. I’m not sure exactly how long it has been like this, but I noticed it for the first time today. In the past they have separated "news" and "blogs" on some results pages, but in what I’m talking about now, the results are mixed together, but some publications have "(blog)" written beside their names.
You can see a few examples here:
At the Search Engine Strategies conference in San Jose, WebProNews attended the session on how SEO can help save the publishing industry, a quite interesting topic, considering the controversy the industry has been experiencing of late. Do you think SEO can help publishers save their businesses? Share your thoughts here.
Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.
According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he has it confirmed through several sources.
Books Are Losing Relevancy
Google and Amazon are both pushing to sell ebooks directly aggressively. An article in the NYT mentions a new device Amazon will offer for reading ebooks, but I don’t think the problem with books and ebooks is that they need a better reader.
Google now allows you to embed book pasages directly in web pages.
Federated Media Publishing’s homepage declares that it is “built on conversational media,” and I won’t argue the point. I’m sure that some prior rounds of funding helped, however, and a new one – FM just received $4.5 million – will probably also be of assistance.
Until today, AOL’s December 2005 acquisition of video search startup Truveo has been a white-label technology behind the video capabilities of many of the Web’s biggest sites. With its relaunch as a destination portal, Truveo became the top contender for best video search site in the world.
As Google’s ad network gets more efficient and Google controls more bits, almost everything in any commercial market is going to sell something, subsidize another commercial interest, or have ads on it. To appreciate how much this trend will grow, just read the comments on my post about using custom search engines.
It annoys me to no end that people in popular MSM publications who know almost nothing about the internet feel they are qualified to comment on some aspect of it.
For example, I recently happened upon an article in the Sunday times by columnist David Bullard.
Here’s a sample of what can be found:
Yesterday at Web 2.0 Expo one of the main keynote sessions was the “Built to Last” Panel which consisted of John Battelle asking various questions to a few entrepreneurs who have built companies that have sold or were worth selling. The participants in the session:
Internap Network Services Corporation has announced that its VitalStream Services platform has been integrated into Adobe Premiere Pro software, which allows for publishing of Flash Video content to the Web.
Adobe Premiere Pro, a tool for professional video editing, edits content in almost any format and outputs that content to tape, DVD and the Web. Both companies offer their customers the option of improving their online presence with Flash Video Streaming. Business owners, Web designers and developers can post content online with one click.
Well-known marketing author, Seth Godin, doesn’t want you to buy his new book for sale on Amazon. First off, it’s not new. Godin published it in 2005. Second, he published it as an e-book and offered it for free download on his website.
So where did this $9.99 copy of Everyone’s an Expert (About Something) come from? It appears to be a company called BN Publishing, which has an eBay store as well. Godin’s book available in print form, distributed and promoted by Amazon, was news to him too.
Google’s decided, “if we’re going to be sued for our book-scanning project, then so should our friends.”
People are more and more putting down the red markers, forsaking ink-stained fingers in favor of carpel tunnel and blue-light specials at online classified websites. comScore reports the industry has grown by 47 percent over the past year – not so much from the folks in the Ozarks, though.
It’s interesting that, just before I get ready to discuss online reputation monitoring at SES San Jose, Reuters is facing a blog storm.
A reader just emailed me to let me know that he’d been accepted into Yahoo’s Publishing Network as a beta tester but that he’d noticed a rather odd clause in the agreement that he had to enter into.
Jason has a theory that click values in Adsense have increased since the introduction of the Yahoo Publishing Network and writes …
Before we get started, there’s a couple of things that I ought to point out…
All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.
Another group is not satisfied with Google’s effort to digitize books for their Google Print for Libraries and has joined in the voices asking them to cease these activities.
In the current world of marketing – especially online marketing – there’s a lot of talk about the magic of newsletters.
China Wireless Communications,Inc. is pleased to announce that it has signed a system integration service contract with its existing customer, China Encyclopedia Publishing House.
Calling themselves the “citation linking backbone for all scholarly information in electronic form”, CrossRef has launched a Google-powered search engine called CrossRef Search. This engine allows users to search the full text of many types of scholarly documents.
Many websites are still publishing content that is not core to their business. The justification is that such content will indirectly deliver benefit. This is not a good idea. Focus on the content that is directly applicable to your organization’s objectives. Any other content confuses. It wastes time and money.
These questions are focused on traditional publishing. Publish On Demand (POD) and ebook publishing will be included in a future column.
Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking.
Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language.
Ezine publishing is very important to an online business for many reasons. It keeps you in contact with your potential customers. The relationship is formed that is needed for trust and respect. You are able to increase your income by selling advertising. Ezines can also help you build your reputation and your business.
Many people have written an eBook or have enough articles and short stories that they could easily create one, if they wanted to. It’s a great way to earn extra money. My own eBook “How To Publish & Market Your eBook for Just $5”, available at http://www.authorscafe.com, stayed on Booklocker’s best sellers’ list for almost a year and I have no complaint about receiving regular royalty cheques from them.
Are the people who have least to say in your organization publishing most on your intranet or public website? Are the people who have most to say publishing least? You’re not alone. Organizations are slowly realizing that managing a website is as much about what you don’t publish as what you do.
Opportunities abound on the Internet, but one opportunity stands head-and-shoulders above all of the rest for home based entrepreneurs. That opportunity is in digital publishing.
I have redesigned my home page almost 27 times, and I am still not happy. (o.k., I exagerated, but you know what I mean). The link is in my signature below: www.porteronlinepublishing.com. Please let me know what I need to do to make it look “professional”.
XyEnterprise, a developer of XML content management and enterprise publishing software, has announced a new Web Services Development Kit for its XML Professional Publisher (XPP) software line. This new Web Services interface makes available the XML publishing capabilities of XPP to Web interfaces, portals, and application integrations, providing rapid deployment of automated XML publishing solutions.
To begin: Write your book. Get a tough editor to go over your work and tell you where you need to do more. Expect to do this at least twice. I generally rewrite my books 5-7 times before they are published. I put 5000 hours into writing the Breast Health book; my editors put in another 5000 hours!! You can get started on the first three steps (below) while you are still writing.
Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about or just starting your own ezine.
People have things to say. Maybe you’re one of them, struggling to get a voice through the bottleneck that is big publishing. Maybe you’re a talented individual who would write more if you had a forum. Maybe you’re an expert in certain areas but all that insightful content stays trapped within you because you don’t have an outlet.
I recently received an email from a hockey coach with a Web site. He was searching for a way to create an ebook to sell on his site. But since he just wanted to create just one ebook, he didn’t want to spend hundreds of dollars on a program to do the job. His question – is it possible to create ebooks for free?
The big question. Do you submit directly to the publishers, or do you find an agent who will do that for you? Based on anecdotal evidence I’ve heard, it can work either way. The bottom line is, if a publisher reads what he can sell, he’ll buy it. It doesn’t matter if it comes from an author or an agent. The trick is getting him to read it. That’s always your focus.