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All Posts Tagged Tag: ‘Publishing’

How Publishers Are Using Facebook Interest Targeting

Chances are you aren’t seeing the same kind of organic reach for your Facebook Page posts that you once were. This is a widespread phenomenon that has been taking place for roughly the past year and a half, and has become a huge bane to marketers and publishers. I’m sure I’m not telling you anything you don’t already know. Still, …

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How AdSense Publishers Should Use Google’s New ‘Matched Content’ Tool

Google announced the launch of a new (and free) content recommendation tool for AdSense publishers called Matched Content. It simply shows more of your content to your users similar to other available content recommendation tools. It generates “contextually relevant and personalized” article recommendations from the pages on your site, and looks pretty much how you would expect such an offering …

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Google Revamps AdSense Performance Reports

Google is giving AdSense publishers a new dashboard for performance reporting, where they can quickly get a better grasp on insights into how much they’re earning, and what is impacting that for better or worse. Here’s what it looks like: You can find this under the performance tab. According to Google, it gives you more control and flexibility, and lets …

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25+ Embeddable Content Options To Make Your Blog Posts More Interesting

Embeddable user-generated content has been around for many years now, and it has added a lot of interesting context and value to many articles and blog posts. More types of embeddable content have recently been made available from major web services like Facebook, Twitter, and reddit, so it seemed like a good time to write a post about a bunch …

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Flipboard Magazines Get More Business-Friendly

Two years ago, Flipboard launched its now-fundamental Magazines feature, which turns all users into content curators. Now, the company is launching a highly-requested feature with private group magazines, which it says are ideal for classrooms, clubs, work groups, friends, and families. “With millions of Flipboard Magazines already being curated publicly by Flipboard users, this new private capability opens up new …

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Flipboard Tips From The Service’s Editorial Director

According to Guy Kawasaki, speaking at Social Media Marketing World, “Curation is just as valuable as creation.” Flipboard, which turns its users into curators, apparently doesn’t quite see it that way. Editorial director Josh Quittner told The Drum a couple years ago, after the launch of its now fundamental “Magazines” curation feature, “The creator is still 
more valuable than the …

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Would You Let Facebook Host Your Content?

Early this year, as Facebook was touting its incredible growth as a video hosting provider, speculation began to mount that Facebook would look to host content beyond video. Would Facebook get publishers to let it host their articles? Would you let Facebook host your articles? Let us know in the comments. It appears that such a plan is now in …

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29% Of Millennials Can’t Recall Last Time They Read A Newspaper

Last week, a study from the Media Insight Project came out finding that millennials have little interest in paying for news. Now, Retale has some new findings based on a poll of over 1,000 people, looking at newspaper readership, format preferences, and attitude toward paying for content. According to that, only 19% of millennials have paid for newspaper content (print …

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Should Google Show Press Releases As News?

As you’ve probably noticed in the past, Google sometimes includes an “In the News” section in its search results. This points users to a few sources that have newsy information about whatever it is that they searched for. The feature used to point users to stories indexed in Google News. It still does that, but last fall, Google started showing …

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Are You Grabbing Traffic From Flipboard?

This week, Flipboard launched a new web version. It’s available for the desktop for the first time after being mobile-only since 2010. While it already has millions of users from phones and tablets, this opens it up to more people, and to more usage from existing users. Think about those who spend all day on a computer at the office. …

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LinkedIn Has Only Seen A Million Member Posts

Nearly a year ago, LinkedIn opened up its publishing platform to all members in the U.S. in English, enabling the average Joe to write posts as if they were Richard Branson. During that time, however, there have only been a million posts made. That’s the milestone LinkedIn just announced. According to the company, members publish over 40,000 posts per week, …

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Guess How Many WordPress.com Blogs Were Created In 2014

We may be nearly a week into January, but there are still some interesting year-in-review posts coming out from major Internet companies. On Monday, Amazon gave us a look back at third-party seller performance in 2014, for example. Now, Automattic is sharing some numbers for WordPress.com blogs, and they’re quite “Im(Press)ive” as the company puts it. There were a total …

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