WebProNews

Why Can't a Directory Be a Directory?

Web directories don't exactly have the reputation of being helpful resources for finding information. Most have become endless pits of links, and wading through them to find anything useful is next to impossible. Then there are the human-edited ones that tend to be more useful, but are aimed more at the submitter promoting their business than they really are towards the user who is there to find information. Often times these directories offer paid links, further proving that they are really there for promotional purposes.

Google Checkout Extends Free Processing

Google Checkout, Google’s online payment system, is extending its free processing until February 1, 2008. The promotion was going to end on December 31, 2007. If you’re a Google Adwords customer for every dollar you spend on AdWords, you can process $10 of sales with Google Checkout for free. After that you’ll be charged 2.0% plus $0.20 per transaction no matter what credit card is used. There are no monthly, setup, or gateway fees.

McDonald's Benefits From Monopoly Traffic

In my mind, McDonald’s is a fast food joint; although I might have assumed a website existed, it was of no importance.  But traffic to that site has greatly increased in recent days, due (probably) to the annual Monopoly game.

Google Checkout Promotions Cost $58 Million Last Year

Nathan has uncovered the dollar amount Google spent in promoting Google Checkout in 2006 - $58 million. As Nathan points out, that’s the amount spent in promotions and $10-$30 coupons by Google, in an attempt to take some market share from PayPal. Nathan adds…

Visitor Segmentation

(Quick Note -- Disciplined Search Engine Optimization Establishing a Measurement and Process Discipline for SEO

Best of Yahoo Promotions

The kids out in Sunnyvale usher in their new promotion scheme with the "Best of Yahoo Sweepstakes." The sweep part comes in when you win a new Mazda5 or an MX-5 Miata or one of three trips going to L.A., New York, or Hawaii.

Carnival of the Capitalists at Blog Business World

Welcome to this week's edition of the Carnival of the Capitalists.....It's Carnival time again!..Grab your popcorn and cotton candy and sit back and enjoy...

Visitor Traffic: Ideas For Gaining More Blog Readers

There are few things that create more initial excitement, than the launch of your brand new blog. You have built the best blog you possibly can, and you're waiting for the visitor traffic to start pouring right in.

Pepsi Challenge: Consumers Hack Their Promotions

One of the most interesting developments in the golden era of transparency is that consumers are sharing all kinds of information to hack/circumvent traditional promotions such as coupons, contests and giveaways.

Leveraging your Holiday Sales Volumes and Getting your Business in the Consumers Minds

As people hustle and bustle about trying to get those last minute gift ideas ready before the big day hits, spending is up and sales run rampant, as marketers get ready for that special time of year.