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Twitter Advertisers Get New Conversion Tracking Features

Twitter Advertisers Get New Conversion Tracking Features

By Chris Crum February 27, 2015

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. …

U.S. Social Ad Revenues To Hit $15B In 2018 [Report] U.S. Social Ad Revenues To Hit $15B In 2018 [Report]

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a …

Nokia Promotes Lumia 1520 Tweet On #AppleEvent Nokia Promotes Lumia 1520 Tweet On #AppleEvent

Apple has kicked off its much anticipated event, and as expected, the Twitterverse is getting into it. Nokia announced its own new product with the Lumia 1520, and is taking the opportunity to get its own product in front of …

Twitter Launches Scheduled Tweets Twitter Launches Scheduled Tweets
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Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …

Guy Buys Promoted Tweets to Shame British Airways Guy Buys Promoted Tweets to Shame British Airways
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Lost luggage is a huge pain in the ass – we all know the feeling. But it happens. What one British Airways patron couldn’t deal with was the customer service he received after his luggage was lost (or lack thereof). …

Twitter Debuts Cookie & Email-Based Ad Targeting Twitter Debuts Cookie & Email-Based Ad Targeting
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Twitter is beginning to “experiment” with what they call “tailored ads,” which should look familiar to you and me as email-based and cookie-based retargeting. Before we get into what Twitter’s actually doing here, let’s get two important things out of …

Twitter May Be Prepping Tighter Geo-Targeted Ads Twitter May Be Prepping Tighter Geo-Targeted Ads

Twitter currently allows marketers who send out promoted tweets to target users based on their interests, gender, device, and even keywords. Twitter also has some form of geo-targeting – but it’s not too specific. Twitter only lets promoted tweeters target …

Twitter Improves Promoted Tweets in Search Twitter Improves Promoted Tweets in Search

Twitter has just unveiled some new options for advertisers who use Promoted Tweets inside search results which allow them to both manually and automatically improve their campaigns across the platform. First up, Twitter has added new manual features for negative …

Twitter Study Says Twitter Exposure Drives Purchases Twitter Study Says Twitter Exposure Drives Purchases

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to …

Twitter May Spur People into Political Donations Twitter May Spur People into Political Donations

We already know that this year, social media is a bigger part of the election than ever before. During the Republican National Convention, 4 million tweets were generated about the event. That number more than doubled the amount of tweets …

Twitter Surveys, Coming to a Stream Near You Twitter Surveys, Coming to a Stream Near You

In an effort to increase the tools available to marketers, Twitter is unveiling a new service that will allow them to track the results of their mobile and desktop campaigns. The new product, dubbed Twitter Surveys, will ask users to …

Twitter Adds New Features to Self-Service Ad Unit Twitter Adds New Features to Self-Service Ad Unit

Today, Twitter is announcing two new features to their self-service advertising platform for small businesses – one focuses on functionality and the other on analytics. First, Twitter now lets businesses have more control over which tweets you promote. Before, they …

Twitter Launches New Interest-Based Ad Targeting Twitter Launches New Interest-Based Ad Targeting

Twitter announced the launch of some new interest-based targeting for advertisers today. Those using Twitter’s Promoted Tweets and Promoted Accounts can start targeting campaigns based on interests of their choosing. There are over 350 interest categories available to advertisers. They …

Twitter Aggressively Expands Advertising Twitter Aggressively Expands Advertising

Twitter has some mighty ambitious plans to bring promoted tweets and other advertising products to over 50 countries by the end of 2012. Western Europe and Latin America will be among the first to see their tweeters transformed into revenue …

Twitter UK Gives Away Advertising For Feedback Twitter UK Gives Away Advertising For Feedback

Twitter UK wants to hear from its users and they are willing to give you something in return if you just give them some feedback. What they want to know about is how you’ve seen businesses or organizations using Twitter …

ESPN, Twitter Partner for Branded Campaigns ESPN, Twitter Partner for Branded Campaigns

Due to the incredible volume of sports-related tweets that accompany almost every sporting event of note–the Women’s World Cup Final, for instance–Twitter is looking for a way to monetize these reactions. To address this endeavor, Twitter is partnering with ESPN …

Twitter Ads Move to Detroit: GM, Ford, & Chrysler Twitter Ads Move to Detroit: GM, Ford, & Chrysler

The Contra Costa Times reports that Twitter is setting up a new advertising office in Detroit. There’s no doubt as to the reason for the addition; to get close to the advertising budgets of the big 3 auto makers. Promoted …