All Posts Tagged Tag: ‘Promoted tweets’

Twitter Advertisers Get New Conversion Tracking Features

Twitter just added a couple of new features to conversion tracking for web. Advertisers can now take advantage of support for transaction values and key conversion tags. The former lets advertisers view the sales that their Promoted Tweet campaigns drove. “If you’ve implemented our website tag already, you can make some simple changes to the tag to start collecting conversion …

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Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and Yahoo Japan. This is the example Twitter showed of a Nissan ad running in the Flipboard app: Rob Emrich, CEO …

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Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals,” says product manager Buster Benson. “Last year, we …

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Twitter’s Promoted Tweets Get Syndicated

Twitter just announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. This is starting with Flipboard and Yahoo Japan. There’s no question that Internet users experience Twitter in many places beyond Twitter itself, so it make sense that Twitter would try to apply that to Promoted Tweets. “What makes Twitter unique is that Tweets can …

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Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company (Channel), who will be “the first media partner to tap into Twitter’s ad API,” to allow marketers to target, in …

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BIA/Kelsey: U.S. Social Ad Revenues To Hit $15B In 2018

BIA/Kelsey released its latest U.S. Social Local Media Forecast looking at 2013 – 2018. The firm expects social media ad revenues in the country to grow from $5.1 billion in 2013 to $15 billion in 2018. This would represent a compound annual growth rate of 24%. According to the report, 2014 is seeing the greatest year-over-year increase in social media …

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Nokia Promotes Lumia 1520 Tweet On #AppleEvent

Apple has kicked off its much anticipated event, and as expected, the Twitterverse is getting into it. Nokia announced its own new product with the Lumia 1520, and is taking the opportunity to get its own product in front of Apple enthusiasts. This is currently appearing at the top of the results page for #AppleEvent: Can't keep my hands off …

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Twitter Launches Scheduled Tweets (But Only For Advertisers)

Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re using Twitter’s ads products. ‘These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable …

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Guy Buys Promoted Tweets to Shame British Airways into Finding His Lost Luggage

Lost luggage is a huge pain in the ass – we all know the feeling. But it happens. What one British Airways patron couldn’t deal with was the customer service he received after his luggage was lost (or lack thereof). Twitter user @HVSVN was a little mad at British Airways yesterday evening – a little mad in the sense of …

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Twitter Starts ‘Experimenting’ with Cookie & Email-Based Ad Targeting

Twitter is beginning to “experiment” with what they call “tailored ads,” which should look familiar to you and me as email-based and cookie-based retargeting. Before we get into what Twitter’s actually doing here, let’s get two important things out of the way: First off, these tailored ads are only going to be shown to users in the U.S. Twitter didn’t …

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Twitter May Be Prepping Tighter Geo-Targeted Ads

Twitter currently allows marketers who send out promoted tweets to target users based on their interests, gender, device, and even keywords. Twitter also has some form of geo-targeting – but it’s not too specific. Twitter only lets promoted tweeters target by country or metro area. But that may be about the change. Ad Age quotes two sources familiar with the …

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Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns

Twitter has just unveiled some new options for advertisers who use Promoted Tweets inside search results which allow them to both manually and automatically improve their campaigns across the platform. First up, Twitter has added new manual features for negative keyword targeting that allows advertisers to keep their Promoted Tweets out of certain search results. For example, Dick’s Sporting Goods …

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