With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in the worlds of both online and offline gaming. In a patent filing, the company outlines particular strategies that it is seeking to implement to gather specific information on gamers in order to tailor personalized advertising toward them.

The US Patent and Trademark Office is swamped, so they’re going the Digg.com route. Embarking on a patent review pilot project that will allow the online public to comment on patent applications, the USPTO is hoping the experts of the world will share the load.

The USPTO is not, however, that keen on P2P.

In a recent bevy of application disclosures, it was discovered that in September of last year, Microsoft applied for a patent regarding methodology for notifying Internet users whether or not a particular URL is associated with a list of known phishing sites.

We’ve all gotten the e-mails before. In what appears to be correspondence from a legitimate company, a letter comes across our respective e-mail client urging us to “verify our account information” by giving up the skinny on our bank accounts, credit cards, and social security numbers.

Google has clinched two significant patents this week. The first patent is related to methods for estimating similarity between web pages and documents.

Microsoft has filed two separate patent applications, seeking to gain exclusive rights to technology used to obtain, organize, and read news feeds distributed via Real Simple Syndication (RSS).

Google has added two more links to its expanding “More” box that pops out of its search engine tabs.

Ron Belanger from Yahoo does a decent job explaining, “Engagement, Search and Social Media” in a video over at iMedia Connection.

Off lately Google has introduced a new service, Google Patents search engine through which people can search full-text of US patents dating back to 1790 till middle of 2006.

Apparently, Google has filed a patent for their search result page design.

Microsoft to Offer Sales Support for Novell’s Suse Linux… Huh? Did I hear that right? Yep, there it is again: Linux to work with Windows.

The US Patent and Trademark Office awarded Google a curious patent on Tuesday, filed for in 2000. The patent covers a “system and method for supporting editorial opinion in the ranking of search results.” Observers are still uncertain if the patent is merely an “artifact” or a signal for a new direction in Google News.

According to a couple of sources, there are some very early patents (filed in 1996 and awarded three years later) on pay-per-click advertising that could spark a bidding war. The patents cover systems and methods for online advertising rather than the technology for it, and have been dormant for years after the filing company went under.

In the who-has-the-most-search-patent-applications competition, Google has won the latest round, with Yahoo coming in second. (There is, of course, no such contest, but it makes things more interesting to pit the companies against each other.)