All Posts Tagged Tag: ‘Outsell’
Spending on online advertising and marketing will surpass print in 2010 for the first time, according to a new report from Outsell.
Companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print such as newspapers and magazine ads. Overall, U.S. spending on advertising and marketing will increase in 2010, but only by 1.2 percent to $368 billion.
Declines in U.S. newspapers’ print circulation will continue as consumers increasingly gravitate toward the Internet for news, according to new research from Outsell.
The firm predicts a 3.5 percent annual drop in both daily and Sunday circulation, leading to a low of 43 million Sunday newspaper readers by 2012, compared to more than 62 million in the early 1990s.