WebProNews

Court's Ruling On Trademarked Keyword

It appears that US courts are getting more and more savvy about Internet marketing (or US attorneys are getting more and more savvy about their “expert” witnesses in these cases!).

SES - The Orion Panel

Orion Panel: Universal, Blended and Vertical Search: Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search.

Structured Search Coming Soon from Yahoo?

Barry Schwartz reports that Yahoo plans to roll out a "structured search" functionality in the near future.

Google Already Testing Orion Technology?

PC Magazine reports Google is testing expanded entries in their search results.

Google Goes Extract Hunting With Orion

A student from Israel developed an advanced search algorithm, and his work landed him a job with Google and a windfall for the University of New South Wales.

Orion Points Arrow Toward Future of Search

A story floating around some science/computing journals right now is Orion. I don't mean the ancient Greek god, I'm referring to a search engine in development at the University of New South Wales by PhD student Ori Allon. The Orion search engine is based on tightening searches even further by examining content that is STRONGLY related to the topic at hand.