All Posts Tagged Tag: ‘OPA’
Thoughts on Apple Subscriptions and Google OnePass from President of the Online Publishers Association
Over the past week, Apple announced its subscriptions plan for the App Store, following the model of "The Daily". Under the plan, publishers set the price and length of the subscription, users choose the length of the subscription and are charged based on how long they subscribe. Apple keeps 30% of the revenue.
As you may know, the FTC released a report this week proposing a framework for balancing consumer privacy and innovation online, which includes (but is not limited to) a "do not track" mechanism in web browsers. Naturally, marketers have shown varying degrees of concern. Some are even calling the proposal a "Google Killer".
The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites.
The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages.
A total of 37 OPA member companies are making the units available, up from the 24 originally announced.
The Online Publishers Association (OPA) announced Tuesday a new initiative aimed at boosting creative advertising on the Internet that meets the needs of marketers by better integrating their messages.
Starting in July, online publishers including ESPN, Forbes.com, The New York Times and The Wall Street Journal Digital Network, will start using one of three new ad units that are larger in size than traditional online ads.
Local media sites have an advantage when it comes to producing results for advertisers, according to a new report by the Online Publishers Association (OPA).
The study finds that consumers trust advertising on local newspaper, magazine and television Websites, and are likely to take action after viewing ads on these sites.
Newspaper Web sites rank first, with 46 percent of consumers taking action, such as making a purchase, going to a store or conducting research after viewing a local ad, compared to 37 percent of consumers acting after viewing a local ad on a portal.