All Posts Tagged Tag: ‘Online Advertising’

Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.” It seems that Mozilla listened as it has decided to postpone the implementation of its policy. In a blog post …

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Mozilla’s Cookie Policy Writer Slams Advertisers, Says They Refuse To Negotiate

It was revealed in March that Mozilla would start to disable third-party cookies by default in its Firefox browser. The non-profit says it’s only doing it to protect consumer privacy, but advertisers have hit back hard saying the policy will only hurt small businesses. Does the man behind Mozilla’s anti-cookie policy care though? Nope. In an interview with AdExchanger, Jonathan …

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Microsoft Advertises Do Not Track In Internet Explorer

Microsoft has been one of the strongest proponents of Do Not Track since it announced that Internet Explorer 10 would turn it on by default. Advertisers didn’t exactly like this, and even threatened to ignore all signals from Internet Explorer if Microsoft didn’t back down. Despite the threat, the Redmond giant didn’t back down, and is now even marketing Do …

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Are There Any Winners In The War On Ads?

Advertising is a key component of the Web economy as it keeps many of the Web sites and services you use free. Facebook, Twitter, and even the very words you’re reading right now are all free because of advertising. For years, this model of advertising on Web sites in exchange for free content worked well. That very model, however, has …

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Mozilla Under Attack By Ad Industry For Planning To Block Cookies By Default In Firefox

Over the past few years, Mozilla has emerged as a company dedicated to the privacy of its users. It’s going to take that to the next level with Firefox 22 as the browser will start blocking cookies by default. The ad industry isn’t particularly happy about it. The Interactive Advertising Bureau sent out a press release this week claiming that …

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U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues hit $7.8 billion. The revenues also mark a 6% increase from Q2, when figures were $8.72 billion. Here’s a look …

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Verizon Will Give You A Coupon If You Let Them Sell Your Data To Advertisers

Have you heard of Verizon Selects? It’s a new data collecting initiative from the carrier’s Precision Marketing portfolio that seeks to collect consumer info for targeted ads. It’s completely optional, but Verizon knows exactly what will make consumers give up their personal info – a coupon. Verizon will begin sending messages out to its customers this week asking them to …

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Do Not Track Negotiations In Danger Of Breaking Down

Do you remember Do Not Track? There was a big push earlier this year to standardize a method that would allow Internet users to opt out of ad tracking. Privacy advocates and lawmakers welcomed the move, but have yet to make any solid progress on the matter. A new report suggests that progress won’t be made anytime soon either. CNN …

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Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011). The second quarter alone also saw a …

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Social Media in the Middle East [Infographic]

Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle Eastern online jobs giant, Bayt.com fills us in on how social media is doing in North Africa and the Middle …

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VEVO Sees Increase in Facebook Traffic

Music video distribution service VEVO had said it planned to expand in 2012 back in March, and launched in 6 new countries, and also unveiled a redesign. And the new look and functionality has worked, as the platform has seen a 600% boost in Facebook-published content viewership. VEVO’s new player has taken advantage of Facebook’s Open Graph, and saw six …

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Are Banner Ads Still Working? [Infographic]

Banner ads have been around for almost a decade. Their design is actually very intelligent; colorful and eye-catching the viewer is compelled to click on them to see where they lead. Well, as the saying goes, “I’m not gonna fall for that old trick”. Could it be that we have learned to ignore these fantastically annoying and colorful ads? Of …

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