WebProNews

Web Sites Should Focus On Localization

Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion." Large companies that are not creating content for non-English speaking markets, domestically or internationally risk losing market share to competitors with relatively more targeted strategies.

Search Marketing Majority Of UK Online Ad Spend

Marketers in the United Kingdom say that search marketing is the best way to generate leads. Advertisers spent 44 percent more on search during the first half of 2007 than they did during the first six months of 2006 according to eMarketer. Search marketing comprises the majority of online ad spending compared to other formats.

Piper Jaffray Thinks Internet Safe In '08

At this point, filling a fallout shelter with food and cash may be the safest approach to 2008's financial markets.  Failing that, though, Piper Jaffray thinks some of the stronger Internet corporations should provide a safe haven.

Increase Expected In 2008 Marketing Budgets

A friend recently told me about a loud, attention-catching commercial for a company's going-out-of-business sale.  Only the friend had never before heard of the company.  Now, as the economy continues to look questionable, many places are preparing to increase their 2008 marketing budgets.

Online Ads To Surpass Magazines

The Internet is on track to surpass magazines to become the globe's third largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia.

Smelly Armpits Stopped With Online CPG Buys

Consumer packaged goods, aka CPG, have been attracting more purchases online by consumers, and brand manufacturers (and their ad budgets) have noticed.

Microsoft Counts To 40 By Tens

Schoolhouse Rock or corporate strategy? Microsoft wants to achieve online advertising goals with its businesses, while measuring success with a 10, 20, 30, 40 yardstick.

Web 2.0 Keeps Ecommerce Strong

BuddeComm, an independent Australian telecommunications research firm has released a study that indicates strong new businesses models and booming growth in online advertising are rapidly building the foundations of the new Internet economy.

AOL, LookSmart Harbinger Of Ad Weakness

While Google's shares skate above $700, troubling results at smaller online ad competitors hint at a turbulent future.

AOL Spreads Its Privacy Education Program

AOL announced a program that will help Internet users understand behaviorally targeted advertising, along with providing mechanisms for opting out of such targeting.