WebProNews

Advertisers Scammed By Invisible Impressions

There are sites out there that may be selling you ads that consumers aren't seeing. We're not talking about just a lack of traffic to the pages they appear on. There is a lack of traffic because the pages are simply invisible to viewers, making them essentially worthless. A report from the Wall Street Journal says that even large corporations like Kraft foods, Greyhound Lines, and Capital One Financial are among the victims of such scams.

Report: Paid Search Spend Up 10%

SearchIgnite has released a report, which indicates that paid search spending in the United States was flat year-over-year in the third quarter, yet up 10% quarter-over-quarter. This comes largely from multi-channel retailers, who increased paid search spend by 40% in the quarter, according to the firm. This is despite flat conversion rates and average order value.

Digg Does it Again with Advertising

Digg has launched a new kind of ad called "Digg Content Ads," which the company describes as widgets that contain previous Digg homepage stories that are relevant to the industry or company being advertised. To illustrate how this works, Digg provides an example of Adobe testing the concept with banners that utilize popular government-technology stories from Digg's archive. This is illustrated below:

Online Advertising is Having a Big Year

Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole. eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.

Forbes.com CEO Thinks Publishers are Killing Web Ad Potential

Jim Spanfeller, President and CEO of Forbes.com, who also happens to be treasurer of the Online Publishers Association and Chairman Emeritus of the Interactive Advertising Bureau spoke his mind on the state of the online advertising industry in a guest post at PaidContent.org.

Google on Online Ads Boosting Offline Sales

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

Search Ads Convert Better with Display

eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search. CEO Rich Kahn tells WebProNews about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.

Online Opinions One of Most Trusted Forms of Advertising

Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally. Right off the bat, this tells me that:

More Newspapers Look to Yahoo for Targeted Local Advertising

Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.

US Online Ad Revenue at $5.5 Billion in Q1

Internet advertising revenues in the US reached $5.5 billion for the first quarter. This is according to the Interactive Advertising Bureau and PricewaterhouseCoopers. This is a 5% decline from a year ago.