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Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

Mozilla Has Decided Not To Block Cookies In Firefox Just Yet

By Zach Walton May 17, 2013

Online advertisers have been nervous the past few weeks as Mozilla moved forward with its plans to block third-party cookies by default in its Firefox browser. Some advertiser groups have even claimed that Mozilla’s policy will “undermine American small businesses.” …

U.S. Online Advertising Hits Record High In Q3 U.S. Online Advertising Hits Record High In Q3

The Interactive Advertising Bureau and PriceWaterhouseCoopers announced on Wednesday that Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter, marking the biggest quarter on record. Revenues climbed 18% year-over-year. In the third quarter of 2011, revenues …

Is Selling Your Privacy Worth A Coupon? Is Selling Your Privacy Worth A Coupon?

Have you heard of Verizon Selects? It’s a new data collecting initiative from the carrier’s Precision Marketing portfolio that seeks to collect consumer info for targeted ads. It’s completely optional, but Verizon knows exactly what will make consumers give up …

Do Not Track Negotiations In Danger Of Breaking Down Do Not Track Negotiations In Danger Of Breaking Down

Do you remember Do Not Track? There was a big push earlier this year to standardize a method that would allow Internet users to opt out of ad tracking. Privacy advocates and lawmakers welcomed the move, but have yet to …

Online Ad Revenues Reach Historic High Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared …

Social Media in the Middle East [Infographic] Social Media in the Middle East [Infographic]

Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle …

VEVO Sees Increase in Facebook Traffic VEVO Sees Increase in Facebook Traffic

Music video distribution service VEVO had said it planned to expand in 2012 back in March, and launched in 6 new countries, and also unveiled a redesign. And the new look and functionality has worked, as the platform has seen …

Are Banner Ads Still Working? [Infographic] Are Banner Ads Still Working? [Infographic]

Banner ads have been around for almost a decade. Their design is actually very intelligent; colorful and eye-catching the viewer is compelled to click on them to see where they lead. Well, as the saying goes, “I’m not gonna fall …

Marketeers to Spend $36 Billion for Online Ads Marketeers to Spend $36 Billion for Online Ads

Magnaglobal, a devision of IPG Megabrands, has released their forecast for ad expenditures for 2012 and they claim, non-traditional spending, in other words, online advertising, will increase by over 12% this year. That means marketeers and advertisers will be sinking …

Google to Add Breadcrumb URLs to AdWords Google to Add Breadcrumb URLs to AdWords
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Google will soon begin to implement “breadcrumb trails” into their text AdWords ads. Breadcrumb trails refer to a set of links that show the path to various categories within a website. In the Google-provided example, a shoe site ad could …

Thinking Outside the Box of Banner Ad Clicks Thinking Outside the Box of Banner Ad Clicks
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Think seriously for a moment: when was the last time you legitimately saw an ad online and clicked on it to find out more about the product being advertised? Unless you said, “Never,” you are lying because nobody clicks on …

Consumers Trusting Web Advertising Consumers Trusting Web Advertising
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A new study by Neilsen called the Global Trust in Advertising Survey, Q3 2011, has shown that while people generally don’t trust online ads, especially those on their mobile devices, they are beginning to open up to this form of …

Online Ads: Twitter Followers More Likely to Buy Online Ads: Twitter Followers More Likely to Buy

Exacttarget.com has released a new study which reveals the fickle behavior of online consumers. The report was an attempt to nail down United Kingdom shoppers buying behavior by demographic, but the results only reinforced a well known truth; consumers behavior …

Google Online Marketing Challenge in a Nutshell Google Online Marketing Challenge in a Nutshell

Google’s Online Marketing Challenge started in 2008 and began with 500 registered professors. Now there are over 1,000 professors registered with the growing challenge. The purpose of the challenge is to give students real world experience working with Google AdWords …

The Lovers and the Haters of Yelp Collide! The Lovers and the Haters of Yelp Collide!
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On Friday, popular online review site Yelp began trading on the New York Stock Exchange. The company had a successful first day with shares jumping from $15 per share initial pricing to nearly $25 per share. Yesterday, in the company’s second day of trading, shares however dipped nearly 15 percent.

Groupon Kills Ads on Donald Trump’s Apprentice Website Groupon Kills Ads on Donald Trump’s Apprentice Website
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Online daily deals site Groupon announced today via blog post that they will be taking steps to ensure that no ads for their service appear on the website for “The Apprentice.” Apparently the rumor got around that Groupon was a …

Local Online Ad Revenue To Top $42 Billion
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Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010′s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey. This growth is tied to anticipated improvement …