The majority (88%) of nonprofit organizations are experimenting with social media to engage audiences, but 79 percent are not sure of its value for their organizations, according to a new survey by Weber Shandwick's Social Impact team and KRC Research.
"We know from our work with nonprofits that most realize the potential of social media and are experimenting with it, but many are not maximizing the full opportunity," said Paul Massey, Social Impact co-lead.
Visitors to nonprofit websites are more likely to donate money, volunteer time, and recommend the nonprofit to others if they have a good online experience, according to a new study from ForeSee Results.
Nonprofit websites score 73 on the study's 100-point scale, below many other online industries, including online banking (83), e-retail (74), e-government (74) and automotive websites (78).
eBay says its sellers and buyers gave a record $36 million to U.S. nonprofit organizations in 2008 via eBay Giving Works.John DonahoeeBay CEOGiving Works allows people to donate to nearly 15,000 organizations in the country while on eBay. Donations were up almost 20 percent in 2008, with nearly 1.5 million people donating to a cause.
Microsoft has announced the worldwide availability of NGO Connection, an online resource for nonprofit groups.The online resource is aimed at helping nongovernmental organizations (NGOs) efficiently reach their goals by using technology. It will also provide a way for NGOs to network and coordinate resources.Microsoft hopes NGO Connection will be an effective way to find technology resources, knowledge sharing, community building and real-life examples for nonprofit organizations.
Pretty much any public discussion or conference held by Google is worth noting. A recent one, held at the company's D.C. office, seemed even more important than usual; it involved "more than 80 technology decisionmakers from international development non-profits."
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