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Nike Articles

Nike NFL Uniforms: Big Reveal Today Nike NFL Uniforms: Big Reveal Today
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For those who have been waiting with bated breath to see the new Nike uniforms and official licensed merchandise, fear not; the unveiling is today, and you can follow a live Twitter feed full of photos as they are available. …

Nike Vs. Reebok: Lawsuit Filed Over Tebow Jerseys Nike Vs. Reebok: Lawsuit Filed Over Tebow Jerseys

Nike and Reebok have been rivals in the sportswear business for about as long as there has been a sportswear business. Usually the competition is fairly friendly, but it has, at times, gotten a bit nasty. Such is the case …

Nike Black And Tan Sneaker Gets A New Name Nike Black And Tan Sneaker Gets A New Name
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To some, the term “Black and Tan” simply refers to a drink, the result of mixing a pale beer and a dark one. To others, it has a more negative connotation; it’s also the name of a British paramilitary force …

Jeremy Lin Might Score Endorsement with Volvo Jeremy Lin Might Score Endorsement with Volvo

Jeremy Lin continues to enhance its global presence. Last Friday we reported that a new strain of weed, Linsanity OG, was named to honor the player’s winning streak and now Lin is in the midst of negotiating an endorsement deal …

Nike’s Galaxy Foamposite Causes Riots, Twitter Fun Nike’s Galaxy Foamposite Causes Riots, Twitter Fun
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What some are calling the “most anticipated Nike releases to date,” the release of Nike’s Galaxy Foamposite shoes did not disappoint, at least on an entertainment front. Yes, it the enjoyment was coupled with a tinge of sadness as you …

Apple Updates the iPod Nano Apple Updates the iPod Nano

Phil Shiller took the stage at Apple’s “Let’s talk iPhone” event to talk about the iPod nano. He called it ” a really fun way to enjoy music wherever you are.” The updated nano even features big icons, instead of …

More Fun With The Back to the Future Nikes More Fun With The Back to the Future Nikes

Nike’s Back to the Future trip has been a big success. The topic is burning up the blogosphere, sports blogs, especially and, of course, Twitter. Furthermore, there are reports are coming in of astronomical prices being paid for Nike’s futuristic …

Marty McFly’s Nikes Available Through eBay Auction Marty McFly’s Nikes Available Through eBay Auction

Yesterday, we discussed Nike’s awesome Air Mag shoe, which is a recreation of the shoes worn by Marty McFly in Back to the Future Part II. The buzz these shoes received was tremendous. However, the information surrounding them was not. …

Nike Gets Viral For Back To The Future Shoes Nike Gets Viral For Back To The Future Shoes

When it comes to viral marketing, Nike may very well be one of the best of the big boys. Whether it’s creative uses of Charlie Murphy, or having Kobe Bryant “jump over” a moving car, Nike’s marketing department is incredibly …

LSU Coach Les Miles Makes For Great Web Content LSU Coach Les Miles Makes For Great Web Content

Some sports figures transcend their chosen profession and become larger-than-life figures. While such elevations are normally saved for the athlete, every so often a coach joins the fraternity; although, in the case of Les Miles, it’s something different. Miles may …

A Lesson in Social Community Marketing

In my forthcoming book, I take a look at how Nike has increased sales by tapping into social community marketing initiatives. Instead of simply shoveling more TV and print ads down our throat, Nike is instead shifting its marketing budget to non-traditional channels.

Is Nike+iPod Sports Kit Tracking You?

Researchers at the University of Washington report findings that the Apple Nike+iPod Sports Kit can be used as a tracking device.

Nike.coms Marketing Mistakes

MarketingProfs.com has an interesting article on Nike.com’s search marketing mistakes.

Google, Nike Play Beautifully Together
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Google and Nike kicked off a collaborative community website exclusively for soccer fanatics. Signing up for Joga.com automatically takes visitors through a series of steps for setting up a blog within, a la MySpace, where they can upload photos and videos.

Google And Nike Launch Soccer Community
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Nathan has details of Joga, a new site for soccer (real FOOTball) fans launched by Google and Nike.

Nike And Google Kickoff Joga

A soccer-focused community website based on Google’s invite-only Orkut service recently launched in advance of this year’s Wolrd Cup.

Google And Nike Launch Soccer Website

Google and Nike have launched Joga, a website for soccer fans and players (and it says soccer, not football). Its invite-only, and logins are through Google accounts (which is really surprising to me).

Nike Basketball Launches a Blog

One of my readers writes in that Nike has launched a basketball weblog!

What Constitutes Search Engine Relevancy?

Relevancy. It’s something that drives the search engine industry in almost every aspect. From providing quality search results to contextual advertising, relevancy is crucial to any search engine’s success. The question is how do you define relevancy? More importantly, how do search engines define relevancy?

Official Find Attempts To Cut Through Search Spam

One of the biggest complaints concerning the use of search engines is the amount of erroneous results appearing with normal keyword queries. Because of the explosion of search engine optimization, search results are often crammed full of useless results residing to only increase a company’s SERP position.

Nike Breaks New Ground In Communication Transparency

Communicating on corporate responsibility doesn’t get more transparent than this. The Financial Times reports …