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Nielsen Articles

Americans Spending More Time On Facebook And Twitter

Americans spend nearly a quarter of their time online on social networking sites such as Facebook and Twitter and blogs, up 15.8 percent from a year ago (43% increase) according to new research from Nielsen.

The report called "What Americans Do Online," found that Americans spend a third of their online time (36%) communicating across social networks, blogs, email and instant messaging.

Finding Alternatives To Facebook
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With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook.

Nielsen Puts Both Yahoo, Bing Up In May
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Right on schedule, Nielsen’s provided another look at the U.S. search market, and although absolutely nothing changed at the top – Google’s market share didn’t fluctuate at all between April to May – something interesting did occur last month as Yahoo and Bing gained ground.

Social Media Accounts For 22% Of Time Spent Online
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The Web is a vastly more social place now than it was a year ago, according to new data from Nielsen.  Double-digit growth occurred in a couple of categories, and at this point, Nielsen believes an impressive 22 percent of all time spent online is spent perusing social networks and/or blogs.

Broadband Continues To Drive Online Video Viewing

High definition television, DVRs, and the Internet are creating higher quality and better experiences for consumers, leading to an increase in the amount of videos Americans watch, according to a new Nielsen Three Screen Report.

"Consumers are driven by the convenience and quality that today’s technology now enables," said Matt O’Grady, Executive Vice President, Audience Measurement, Nielsen.

Facebook, Twitter Maintain Impressive Momentum

Facebook and Twitter continue to chalk up impressive gains in terms of attracting unique audiences.  A new report from Nielsen frames their growth on a year-over-year basis, and the two social networks have managed to achieve increases of 69 percent and 45 percent, respectively.

Americans Increase Use Of Internet And TV Together
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Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen’s latest Three Screen Report.

In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35 percent from the previous quarter. Nearly 60 percent of TV viewers now use the Internet once a month while watching TV.

Nielsen: Time Spent On Social Networks Up ~60% YOY
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Facebook, MySpace, Twitter, LinkedIn, and other such sites are – in general, anyway – doing quite well on a global basis, according to new stats from Nielsen.  Nielsen revealed this afternoon that people all over the world are dedicating a lot more time to social networks.

Nielsen: Online Video Usage Significantly Up YOY

Glass-half-full and glass-half-empty types, prepare to be split.  New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009.  Last month was a little bit rotten compared to January of 2010, however.

Don’t Count Out Facebook as a Competitor to Google
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In case you were wondering, Facebook is pretty popular. Google is of course the undisputed king of search market share, but Facebook has the edge in some areas. Social media is the obvious area.  While Google is hoping to make some serious headway here with Buzz, Facebook is far and away the dominant being in the world of social networks.

Consumers More Likely To Pay For Professional Online Content
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Not surprisingly, the majority (85%) of online consumers prefer free content, but some categories they would be willing to consider paying for access, according to a new survey from Nielsen.

Nielsen asked more than 27,000 consumers across 52 countries about what types of online content they would be willing to pay for. The survey found consumers are most likely to pay for online content they would pay for offline including movies, music, games, and television shows.

Nielsen Grants Bing Small Win Against Google
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We heard earlier this week from comScore and Hitwise, and today, still more evidence that Bing performed well in January arrived.  Nielsen has released its monthly report regarding the U.S. search market, and according to the firm, Bing managed to increase its market share by exactly 1.0 percent.

Online TV Shows May Get More Ad-Heavy

For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however.

According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the publication says it will become the basis for ad negotiations next February.

Super Bowl Viewers Spend Game Time on the Web

Last year, 12% of Super Bowl viewers used the Internet while watching the game according to data from Nielsen. Those that used the web spent an average of 24 minutes online during the game. It would not be at all surprising if those numbers increased significnatly this year.

178 Million Americans Watched 33 Billion Online Videos in a Month

Research firm comScore has just released data about the U.S. online video market from December. Americans reportedly watched 33.2 billion videos online during that month. 178 million users watched video online.

Google sites ranked at the top of the list by a significant margin, just like usual. Hulu was next in line with about a 12 million video difference. Google sites accounted for nearly 40% of the market share, with Hulu accounting for 3%. Here’s the top ten:

Online TV Still Few People’s First Choice
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This week’s big TV event was unquestionably the season premiere of "Lost"; lots of people have, over the course of the previous five or so years, become huge fans of the show.  But new stats imply that very few of them sat in front of computer monitors on Wednesday, rather than televisions on Tuesday, in order to watch the two-hour episode.

Google Makes More Search Gains
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December’s supposed to be a month of miracles, and – at least in terms of gaining market share – Google seems to have pulled off a minor one.  New Nielsen stats show that the search giant increased the distance between itself and competitors by a considerable amount.

Social Media Will Not Replace Search
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Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.

Nielsen Shares Predictions for Advertising Trends in 2010

It’s the time of year when not only does everybody reflect upon trends and happenings from the year past, but they also look forward and make predictions for the coming year. Nielsen has shared its projections for the top advertising trends for 2010. These are:

Nielsen Also Puts Bing Up In November
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Earlier today, we relayed comScore’s figures for the search market during November 2009.  Now, Nielsen’s statistics covering the same timespan have been made public, and although both companies agree that Bing did well, a lot of the other details differ.

Whereas comScore believes Google gained a bit of ground on a month-over-month basis, Nielsen indicated that the search giant lost some – 0.7 percent since October, to be exact, landing it with a share of 65.4 percent.

November Online Video Trends A Mixed Bag

The latest numbers regarding online video viewing are in from Nielsen, and they reveal some interesting trends.  In effect, things are looking good on a year-over-year basis, but stacked up against October, November didn’t go so well.