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All Posts Tagged Tag: ‘Nielsen’

‘Walking Dead’ Sets Record With Midseason Premiere

The Walking Dead returned to television on Sunday night, and it just happened to beat its own record for ratings at the same time. The show, as you may know, returned from a midseason hiatus, hooking in users anxious for its return. The AP reports (via ABC), citing Nielsen numbers, that the midseason premiere set a series record on Sunday …

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Twitter And Nielsen Team Up On TV Ratings Metric

Twitter and Nielsen have joined forces on a new industry-standard metric called Nielsen Twitter TV Rating. It’s based completely on Twitter data. The multi-year agreement enables Twitter and Nielsen to offer the new metric for commercial availability starting next fall. “As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from …

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Asian Americans the Most Positive Toward Social Ads

According to a report from Nielsen, your susceptibility to and tolerance of social media advertising is tied to your ethnicity. Nielsen looked at interactions with social ads and found that Asian-American consumers are much more likely to react positively, all across the board. They were more likely to share an ad, like an ad, and make a purchase based on …

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Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012

As a country, we are obsessed with liking, sharing, tweeting, and pinning. Seriously obsessed. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. According to Nielsen, Americans spent a total of 121.1 billion minutes on social media sites during the month of July. Make a few calculations and we find that over 230 millennia …

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Kids Are Dreaming of an iChristmas

If you’re wondering what to get your kid this holiday season and want to go the electronics route, you probably can’t go wrong with an Apple product. That’s the takeaway from a recent Nielsen study into the wishlists of children. They looked at kids “interest in buying in the next 6 months” (interest in their parents buying, more like it) …

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Nielsen Acquires Vizu Brand Metrics Measurement Platform

Today, Nielsen, the ratings and research people, announced they have definitive plans to acquire, Vizu, an online advertising performance meter and optimizer. This acquisition is part of Nielsen’s recent commitment to cross-platform advertising measurement. Vizu’s unique solutions will be integrated into Nielsen’s growing product portfolio and offer clients real-time feedback on ad exposure and performance. Steve Hasker, President of Global …

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Nielsen Says Funny Trumps Sentimental Every Time

Despite less than ideal economic conditions, consumers are spending money like crazy and if you hope to capture some of that revenue than you have to advertise. One question you might ask is, “How can I invest the least and get the most?”. Nielsen, the television ratings people, wondered the same thing. While asking how to invest the least and …

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Nielsen Says Younger Users Will Adopt 4G Networks

This probably comes as no surprise, but consumers under the age of 34 in the United States are the most likely to adopt 4G technology. From the first quarter in 2011 to the first quarter in 2012, the popularity of 4G devices has grown from 1.4 percent to 7.6 percent. While people under the age of 34 account for most …

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Nielsen Says People Aren’t Watching TV Anymore

It’s bad news for advertisers and television studios alike. Nielsen says many people just aren’t watching the old boob tube anymore. An interesting metric for Nielsen to record, the number of people who watch television at least once a month, declined seven percent last year. This data comes from over fifty countries. Conversely, the number of folks who viewed an …

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Nielsen Reveals Top Online US Brands & Travel Sites

Nielsen is always slaving away to find out what’s hot and what the latest trends tell us about consumer behavior. This time they were looking at who the top online brands were in the United States. They also examined who the top travel brands were from online search. As with many studies on popular culture, the results are not really …

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Nielsen and Google AdWords Study Younger TV Viewers

Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age 18 to 49 spend only an average of 39 minutes per day watching TV. This is significantly less time than …

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How We’re Using Our Mobile Devices [Nielsen Study]

With over half of America already using smartphones and about 20% owning tablet computers, it’s interesting to take a look at how we are using these devices, and also how they are changing our lives. This is what Nielsen set out to do with their latest study, and guess what what they found out? Well, like any good research effort, …

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