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Nielsen Articles

Americans are More Likely to Use Tablets for Making Purchases Americans are More Likely to Use Tablets for Making Purchases

New research from Nielsen has found that smartphone and tablet owners from the United Kingdom, Italy, and Germany are more apt to make online purchases on their PCs after viewing ads on their mobile devices than Americans. Italians were the …

DVR Usage Increasing Among Television Viewers DVR Usage Increasing Among Television Viewers
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As television and devices that take advantage of our screen time continue to evolve, so does our utter obsession with using TV grow. Nielsen posted on its blog a study the group recently conducted that looked at what Americans have …

Nielsen: Smartphones Are For The Young, Wealthy Nielsen: Smartphones Are For The Young, Wealthy

Smartphones are rapidly replacing feature phones in the pockets of Americans, and

Nielsen: 70% Of Kids In Tablet-Owning Households Use Them Nielsen: 70% Of Kids In Tablet-Owning Households Use Them

Kids these days: they get everything they want. I mean, smartphones before they hit puberty is not unheard of and just look at the gaming systems they get to enjoy – Xbox 360s and PS3s. My childhood was Super Mario …

Oprah’s Self-Promoting Tweet Draws Ire Of Nielsen, Fans Oprah’s Self-Promoting Tweet Draws Ire Of Nielsen, Fans
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Oprah surely wants her brand new show “Oprah’s Next Chapter” (airing on her OWN network) to become a big hit like her previous TV offering, but her methods of promotion have landed the global icon in hot water. Grammy night …

Nielsen Report: American Viewing Behavior Nielsen Report: American Viewing Behavior

The latest Nielsen cross-platform report shows that Americans are watching more than 33 hours of video per week. Over 90% of viewers are subscribing to pay services for their television content but even more interesting is that over 75% are …

Microsoft, Apple Are Most Visited Computer/Electronic Sites Microsoft, Apple Are Most Visited Computer/Electronic Sites
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Just as how you go to the grocery store when you want to find food, a new Nielsen report shows that when the people want to find some information about electronics and computers, it comes as no surprise that they …

Hi-Def, Smartphones, et al Rule Our Lives! Hi-Def, Smartphones, et al Rule Our Lives!

Lorraine Baines: Our first television set. Dad just picked it up today. Do you have a television? Marty McFly: Well, yeah! You know we have… two of them. Milton Baines: Wow! You must be rich! Stella Baines: Oh, honey, he’s …

Lots More People Still Use Myspace Than Google+ Lots More People Still Use Myspace Than Google+
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In what is probably a surprise to nobody who uses the Internet with any kind of regularity, Google was the most visited U.S. web brand in 2011. As reported by Nielsen earlier today, the search engine juggernaut maintained an average …

Nielsen And comScore Settle Patent Dispute Nielsen And comScore Settle Patent Dispute

In March, Nielsen sued comScore, accusing the firm of infringing upon 5 patents related to measuring and displaying online content. Here’s a look at that complaint, courtesy of PaidContent: Nielsen v. ComScore [Complaint] Shortly thereafter, comScore countersued Nielsen and its …

Top TV Ads of 2011 According to Nielsen Top TV Ads of 2011 According to Nielsen

Nielsen has released a few top ten lists for the top TV ads of the year. The top most-liked new ad was from Volkswagen, and its Passat ad featuring a little boy dressed as Darth Vader. Here’s a look at …

Why Facebook Users Add And Delete Friends [Infographic] Why Facebook Users Add And Delete Friends [Infographic]
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NM Incite, a Nielsen McKinsey company, has put out the following infographic looking at why Facebook users add and remove friends. The top reason for adding a friend, according to their survey of nearly 2,000 adults, is knowing them in …

Nielsen Study: Teen Mobile Data Usage Up Over 250% Nielsen Study: Teen Mobile Data Usage Up Over 250%

Nielsen has released the results of a study into mobile phone usage by various age groups. While the study shows a rise in data usage across the board, the greatest increase was in the 13-17 age group. In the third …

YouTube Comes to Xbox
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YouTube formally announced its Xbox 360 app today. With the app, users can check out trending videos, browse categories, and of course search for videos. Here are some videos they shared to accompany the announcement: I think it goes without …

The Most Popular Android Apps: Facebook Dominates Across Ages The Most Popular Android Apps: Facebook Dominates Across Ages

Nielsen has released the results of a survey looking at the most popular apps on Android. The survey is broken up into three age segments: 18-24, 25-34 and 35-44. It shouldn’t come as much of a surprise that Facebook dominates. …

Modern Warfare 3: It’s What You Want For Christmas

It’s almost October, which means that everyone is already gearing up for the big holiday shopping season. One of the biggest elements to any holiday shopping season since the mid 80′s is games, and this year looks like it will …

In a Month, Americans Collectively Spend a Century on Facebook In a Month, Americans Collectively Spend a Century on Facebook
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Nielsen has just released their Q3 2011 Social Media Report, and there are some incredibly interesting statistics included in the findings. On the whole social media (blogs included) is a part of 80% of internet users’ lives. And people aren’t …

40% of Mobile Users Use Smartphones, 40% of Them Use Android [US] 40% of Mobile Users Use Smartphones, 40% of Them Use Android [US]

Nielsen released a new report today indicating that 40% of mobile users in the U.S. own smartphones and 40% of those are Android devices. That’s consumers over the age of 18. iOS devices, the firm reports, are in second place …

Do Your Android Apps Get A Lot of Use? Do Your Android Apps Get A Lot of Use?

It all depends on which Android apps we’re talking about, according to one of Nielsen’s latest studies. What they found, while focusing on Android use, that, while most users access mobile web content through applications, as opposed to simply using …

Netflix, Hulu Users Streaming Video in Vastly Different Ways Netflix, Hulu Users Streaming Video in Vastly Different Ways
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There is a fundamental distinction between Netflix users and Hulu users, and it goes far beyond who has more allegiance to 30 Rock. Netflix and Hulu users differ greatly in both how they stream their content and what content they …

Android, iPhone Data Use Is Exploding Android, iPhone Data Use Is Exploding
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It’s no secret that Americans love their smartphones. In fact, most of them would probably be lost in a sea of boredom and confusion if they were separated from them for a day. One report suggested that 50% of people …