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Nielsen Study Articles

Facebook Amasses 17 Million Japanese Users Facebook Amasses 17 Million Japanese Users

When you look at the intersection between social media and Japan, things get a little weird. The citizens of the island nation don’t behave like the rest of the world does. The Japanese still prefer communications with close friends through …

Surprise: People Still Love Halo And Call Of Duty
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I have a dream – I hope that gamers will one day learn to embrace more games beyond the big budget shooter, open world title or annual sports game. 2012 could have been the year that everything changed, but the …

Nielsen Reveals Top Online US Brands & Travel Sites Nielsen Reveals Top Online US Brands & Travel Sites

Nielsen is always slaving away to find out what’s hot and what the latest trends tell us about consumer behavior. This time they were looking at who the top online brands were in the United States. They also examined who …

How We’re Using Our Mobile Devices [Nielsen Study] How We’re Using Our Mobile Devices [Nielsen Study]

With over half of America already using smartphones and about 20% owning tablet computers, it’s interesting to take a look at how we are using these devices, and also how they are changing our lives. This is what Nielsen set …