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Is A Smaller Fanbase Now The Key To Facebook Success?

Is A Smaller Fanbase Now The Key To Facebook Success?

By Chris Crum April 14, 2014

Komfo recently released results of a study about Facebook Page reach and engagement that’s currently making the rounds. The study looked at 5,349 Facebook Pages. It found that fan penetration has decreased from 25.2% in August to 11.3% in March. …

Rainn Wilson Finds Facebook Worthless Too Rainn Wilson Finds Facebook Worthless Too

Actor Rainn Wilson appears to be among the many people frustrated about Facebook’s controversial killing of organic reach for Facebook Page posts. In case you haven’t heard, it’s getting harder and harder for Pages to reach their audience without paying. …

People Are Liking More Pages On Facebook People Are Liking More Pages On Facebook

As you may know, organic reach for Facebook Page posts is no a rapid decline. Common thinking is simply that Facebook wants you to pay for your visibility. Josh Constine at TechCrunch spoke with Facebook’s head of News Feed, and …

Popular Brand Leaves Facebook, Will Others Follow? Popular Brand Leaves Facebook, Will Others Follow?

Could we be seeing the beginning of a brand revolt against Facebook? Facebook is so huge, that it’s unlikely that it will amount to a mass exodus, but the tensions between brands and Facebook seem to be approaching a boiling …

Facebook Organic Reach Decline A Good Thing? Facebook Organic Reach Decline A Good Thing?

At least somebody thinks the brutal slashing of your Facebook Page’s organic reach is a good thing. Have you found a silver lining to Facebook showing less people your posts organically? Let us know in the comments. Isobar director of …

Infographic On Facebook News Feed Image Sizes Infographic On Facebook News Feed Image Sizes

You may have noticed some changes to the way Facebook’s News Feed looks lately. Facebook marketing app Gain has the imaging of the new design figured out, and has put together a pretty interesting infographic (via InsideFacebook) on the subject …

Facebook Has A New 'Missed Stories' Feed Facebook Has A New 'Missed Stories' Feed

Facebook may be going out of its way to hide more content from users from Pages that they’ve liked, but they’re also testing a way to make sure those users don’t miss some of their friends’ posts. Inside Facebook and …

Organic Reach On Facebook Will Reportedly Drop More Organic Reach On Facebook Will Reportedly Drop More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, …

Forrester: Brands Are Disillusioned With Facebook Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter …

Facebook Shows You More Content From Unliked Pages Facebook Shows You More Content From Unliked Pages

Facebook announced a new News Feed feature on Tuesday, which will show users more updates from Pages they don’t follow. This comes at a time when Facebook is already showing users less from the pages they’ve actually gone out of …

Facebook News Feed Has Been Good To This Site Facebook News Feed Has Been Good To This Site

BuzzFeed isn’t the only winner from Facebook’s recent “Panda” update. Mental Floss has made out incredibly well too, according to a Poynter report. Have Facebook’s recent changes to News Feed ranking affected your Facebook traffic? Let us know in the …

Why BuzzFeed Can Still Get Facebook Traffic Why BuzzFeed Can Still Get Facebook Traffic

Some popular viral content sites have suffered drastic traffic declines since Facebook implemented its News Feed algorithm changes in December, which some have dubbed, for all intents and purposes, Facebook’s “Panda” update. Has your Page been affected by the changes? …

Is Free Visibility On Facebook A Thing Of The Past? Is Free Visibility On Facebook A Thing Of The Past?

It would appear that for most businesses, it’s only getting harder and harder to get your messages out to your fans. Remember the days when everybody was signing up for Facebook, and you had an awesome free way of getting …

Facebook To Show Less Status Updates From Pages Facebook To Show Less Status Updates From Pages

Last month, Facebook launched what some considered to be its “Panda update”. The company revealed that it had tweaked the News Feed algorithm to promote higher quality content, and essentially give more weight to news stories over memes and similar …

'Chilling' News For Brands On Facebook 'Chilling' News For Brands On Facebook
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Facebook recently launched an update to its News Feed algorithm aimed at promoting higher quality content. It’s being billed as Facebook’s version of the Google Panda update, mostly because that was also aimed at promoting higher quality content, and also …

You May Never Get That 'New' Facebook News Feed You May Never Get That 'New' Facebook News Feed

So you know that “new” News Feed Facebook unveiled back in March and began rolling out? If you haven’t gotten it by now, there’s a strong possibility that you won’t ever get it, or at least not exactly. That is …

Facebook Gets Its Own Panda Update Facebook Gets Its Own Panda Update
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As reported earlier this week, Facebook has made some changes to how it ranks content in the news feed, putting a greater emphasis on content quality. The update may have a significant impact on how visible your site’s content will …