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Facebook Launches New Event Ad Options

Facebook Launches New Event Ad Options

By Chris Crum August 28, 2014

Facebook announced the launch of new advertiser tools for promoting events and giving them more visibility. For one, Pages will soon be able to create ads for desktop and mobile News Feed to boost awareness for events. In the past, …

Facebook Launches Long Overdue Save Feature Facebook Launches Long Overdue Save Feature

Facebook just announced the launch of a “save” feature, which lets you save things you find to check out later. You can save links, places, movies, movies, TV shows, and music you find on Facebook. Introducing Save on Facebook from …

Senator Wants FTC To Look At Facebook Senator Wants FTC To Look At Facebook

Senator Mark Warner (D-Va.) has written a letter to the Federal Trade Commission regarding Facebook’s controversial emotion experiment, seeking to have the commission examine the ordeal. “I come from the technology world, and I understand that social media companies are …

Facebook Encourages Users To Unfollow Pages Facebook Encourages Users To Unfollow Pages

In case you didn’t have a hard enough time reaching your Facebook followers in their News Feeds already, Facebook is apparently actively encouraging users to unfollow Pages, or at least going out of their way to remind people that they …

Did Facebook Cross The Line This Time? Did Facebook Cross The Line This Time?

Facebook went and freaked a bunch of people out again. They were about due, weren’t they? This time, the freak-out comes from an academic study of all things, looking at how Facebook can manipulate users’ emotions based on the posts …

Facebook Explains Organic Reach Decline Facebook Explains Organic Reach Decline

Facebook’s Brian Boland wrote a lengthy blog post about the much talked about decline in organic reach of Facebook Page posts. It’s happening for two main reasons, he said: more and more content is created and shared every day and …

Facebook Exec Ironically Rants About State of Media Facebook Exec Ironically Rants About State of Media

You’d probably laugh if some higher up at Little Caesars posted an epic diatribe blasting the state of modern pizza. You might scratch your head if this exec, let’s call him Bob, ranted about lesser quality pizza, and how the …

Sometimes Facebook Recommends Fake News Sometimes Facebook Recommends Fake News

Facebook is drawing some criticism for recommending questionable content to users with its “related articles” algorithm. Given the company’s recent focus on becoming a news provider, that’s not a good thing. In December, Facebook began displaying sets of articles under …

Is A Smaller Fanbase The Key To Facebook Success? Is A Smaller Fanbase The Key To Facebook Success?

Komfo recently released results of a study about Facebook Page reach and engagement that’s currently making the rounds. The study looked at 5,349 Facebook Pages. It found that fan penetration has decreased from 25.2% in August to 11.3% in March. …

Facebook Kills 3 Types Of Content In The News Feed Facebook Kills 3 Types Of Content In The News Feed

Facebook announced even more changes to its News Feed algorithm today, aimed at “cleaning up News Feed spam”. Facebook will be targeting three specific types of posts, and stop showing them in the News Feed: like-baiting, frequently circulated content, and …

Photos Still Your Best Bet For Facebook Engagement Photos Still Your Best Bet For Facebook Engagement

You may be having some trouble getting your posts seen by people in the News Feed lately, but it would appear that photos are still your your best bet for organic reach, if new data from SocialBakers is any indication. …

Can Facebook Win Over Small Business Advertisers? Can Facebook Win Over Small Business Advertisers?

Facebook has over 25 million Pages run by small businesses. Facebook’ s global director of small business Dan Levy announced that stat in November. As organic reach continues to decline for all kinds of Facebook pages, the company is trying …

More Stats On The Facebook Organic Reach Decline More Stats On The Facebook Organic Reach Decline

There’s been a lot of discussion about the widespread drop in organic Facebook Page post reach, and this week, EdgeRank Checker put out some more data to back up the bitter reality for brands. According to its findings (via TechCrunch), …

Rainn Wilson Finds Facebook Worthless Too Rainn Wilson Finds Facebook Worthless Too

Actor Rainn Wilson appears to be among the many people frustrated about Facebook’s controversial killing of organic reach for Facebook Page posts. In case you haven’t heard, it’s getting harder and harder for Pages to reach their audience without paying. …

People Are Liking More Pages On Facebook People Are Liking More Pages On Facebook

As you may know, organic reach for Facebook Page posts is no a rapid decline. Common thinking is simply that Facebook wants you to pay for your visibility. Josh Constine at TechCrunch spoke with Facebook’s head of News Feed, and …

Popular Brand Leaves Facebook, Will Others Follow? Popular Brand Leaves Facebook, Will Others Follow?

Could we be seeing the beginning of a brand revolt against Facebook? Facebook is so huge, that it’s unlikely that it will amount to a mass exodus, but the tensions between brands and Facebook seem to be approaching a boiling …

Facebook Organic Reach Decline A Good Thing? Facebook Organic Reach Decline A Good Thing?

At least somebody thinks the brutal slashing of your Facebook Page’s organic reach is a good thing. Have you found a silver lining to Facebook showing less people your posts organically? Let us know in the comments. Isobar director of …