Every time Facebook makes an update to its News Feed, businesses get nervous because there’s always the chance the algorithm will start showing their posts to less people organically. This, as I’m sure you know, has been an ongoing issue for Facebook Pages in general over the past couple of years.
Not all updates hurt all Pages. You’ve probably found some of them somewhat helpful. Even still, Facebook updates the News Feed algorithm fairly regularly, and it’s nearly impossible to feel completely at ease about it if you rely heavily on Facebook for web traffic.
Last August saw the click-bait update. Do you think it’s done a good job of weeding that stuff out of your News Feed?
Then came the trending factors and the big one that a lot of businesses freaked out about – the one that demoted overly promotional posts. Then, they went so far as to prioritize updates from friends and family over Pages in general.
Finally, this summer has seen increased attention to video actions and the ability for users to tell Feacebook when they want to see all posts from certain pages.
You can take a look at our coverage of all these updates and more in our News Feed section here.
Image via Pagemodo