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CBS March Madness Traffic Up 75%

CBSSports.com saw record-breaking traffic to its NCAA March Madness on Demand video player during the tournament this year. In total, there were 7.52 million unique visitors to its video player, a 58 percent increase over 2008 figures. There were 8.6 million total hours of video and audio consumed, a 75 percent increase over 2008. CBS Sports' coverage of the entire 2009 NCAA Division I Men's Basketball Championship was up 5 percent from the previous year.

CBS March Madness Traffic Up 56 Percent

CBS has announced that its March Madness on Demand traffic is up 56 percent over last year for the first day of the first round of the NCAA Division I Men's Basketball Championship. The network said there were over 2.7 million unique visitors to its NCAA March Madness on Demand video player (56% growth) and a total of 2.8 million hours of live streaming video and audio consumed (65% growth).

March Madness Comes to Facebook

March Madness is a time-honored tradition for college basketball fans in the US, and this weekend is "Selection Sunday." That means it's bracket time. Millions of fans will be getting online to find brackets to fill out and chart their visions for the path to the NCAA championship. Many will likely turn to Facebook, and they're in luck because developers like CBSSports.com, Watercooler and Citizen Sports have created March Madness apps where users can create brackets, participate in discussions and pools, and find news, scores and videos from the tournament.

Economy Won't Dampen NCAA Office Pools

You might think a rough economy would put a damper on March Madness office pools this year. Not so, says Microsoft. In fact, according to their survey, Americans are betting their brackets will outperform their 401(k) this year.

CBS Launches Ad Network For College Sports

CBS has launched CBS College Sports Media, a vertical advertising network that will serve ads for CBSSports.com, NCAA.com and around 215 official college athletics sites.The ad network will focus on the male demographic between the ages of 18-49. CBS said the new ad network would have reached 10 million unique visitors in March, during the popular March Madness basketball tournament.

CBS Expands March Madness On Demand

CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.

NCAA Live Blogging, No More

I searched for the term “sports blog” and received over 30 million results on any given search engine and received over 24 thousand results on Technorati. But the real question is why am I searching for a sports blog anyways?

NCAA Goes Medieval On Live Blogging

Fearing the practice of live blogging has the potential to draw fans away from actually watching or listening to the broadcast version of the game, the National Collegiate Athletic Association (NCAA) isn't just dictating whether live blogging can or cannot be performed during sporting events, but also how often.

Real Weather Comes To Virtual Football

EA Sports title NCAA Football 08 connects to The Weather Channel to make game conditions reflect the real weather in the home team's city.

There's No Live Blogging In Baseball

It's not often you see the word "thuggery" in the news – in fact, MS Word's never even heard of it. It's rarer that you hear that word in conjunction with blogging, even you might expect it in the sports world these days. "There's No Live Blogging In Baseball"