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Google Buys Waze, Who Promises That ‘Nothing Practical Will Change’

Google Buys Waze, Who Promises That ‘Nothing Practical Will Change’

By Josh Wolford June 11, 2013

Yesterday, reports emerged that Google was on the verge of buying Israel-based navigation company Waze. Today, it’s official. Google has announced that they’ve closed the acquisition. Both Google and Waze make a point to say that Waze will operate independently …

Etsy Makes It Easier To Find Stuff Etsy Makes It Easier To Find Stuff
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Etsy has launched a new browsing experience for it shoppers with the addition of new “browse pages”. Etsy’s Hebo explains in a company blog post: A few months ago, we released a new way to browse items for Weddings. It’s …

TomTom Launching Full-Fledged Android App in October TomTom Launching Full-Fledged Android App in October
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Good news if you’re an Android user who wants more variety in their available navigation apps, as TomTom has just announced that a new app that includes navigation, map, and traffic data will hit Android OS in October. Pricing and …

Google Maps The Indoors Google Maps The Indoors

Remember paper maps? The kind that required olympic dexterity to hold and read competently and that never folded up as neatly as it was when it was brand new? Better yet, do you remember the last time you even used …

MapQuest Lets You Send Locations To Your Ford, Lincoln, or Mercury
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AOL’s MapQuest announced a partnership with Ford Motor Company today, in which MapQuest users will be able to search for destinations from the MapQuest site, and send them directly to their Ford, Lincoln, or Mercury vehicles (so long as they are equipped with the SYNC Traffic, Directions and Information service).

TomTom Taps Localeze for Local Business Listings

Localeze and TomTom have announced a partnership in which TomTom will have access to Localeze’s 14 million U.S. local search business listings for categorized points of interest. TomTom will make this content available for location content and navigation apps developers and device manufacturers.

"The number of GPS-enabled LBS subscribers is expected to take a big leap in coming years with market revenue reaching around US$ 9.8 Billion in 2013," a representative for Localeze tells WebProNews.

Get Your Breadcrumbs in Google for More Links in Results
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Last summer it was discovered that Google was testing breadcrumbs in search results (breadcrumbs being the hierarchical display commonly used in site navigation. For example: Home Page>Product Page>Product A Page). Then in mid-November, Google announced that it was rolling out the use of breadcrumbs in search results on a global basis. What this means for webmasters is that if you can get your breadcrumbs into Google’s results, you essentially have more links on the results page. You have a separate link for each page in the breadcrumb trail.

Noteworthy Videos
Search as Navigation On the Rise
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Compete has shared some interesting data indicating that web users are increasingly using search engines to simply navigate to the sites they want to visit. For example, they are typing "facebook" in Google rather than just going to facebook.com from their address bar.

Following is a look at the fastest growing search terms according to Compete, for the top five search engines. You’ll notice that this list is largely dominated by brand names.

Graphics Acting As Barriers For Site Navigation

Enquiro Research has just released another eye tracking white paper: Barriers on a Website, which explains how users interact with graphics and rich media in the navigation of a website. This whitepaper reveals:

An Introduction To SEO
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Welcome to Daryl Quenet’s introduction to Search Engine Optimization (SEO), optimizing design, and how to maximize your websites search engine positioning for the major search engines.

When it comes to running an effective website that ranks well on the search engine results pages (SERPs), there are three major factors that can influence the number of search engine referrals (incoming searches) you get. This applies to all the major search engines (Google, Yahoo, MSN, and Live).

Content Is King

Google Experiments: Search Views, Shortcuts…

Google has released a new experiments area where users can pilot some of the enhancements that the search giant is trialing. By signing up, you can give them a test drive and provide feedback to help shape their final release.

The experiments include alternative views for search results, keyboard shortcuts and new navigation options. All the experiments represent some interesting improvements to the current Google search experience.

Mobile Navigation Driven By Ads

U.S. and European mobile subscribers who use maps on their handsets will total more than 43 million in 2012, according to Berg Insight.

Mercedes Takes Maps From House To Car

No matter how comfortable your car is, odds are that your house is even more cushy.  The house is also likely to have a better computer, monitor, and keyboard.  So it’s an important breakthrough that will allow American Mercedes-Benz owners to send directions from their computers to their cars.

TomTom May Provide “Navigation 2.0″
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Ever been in a hurry only to find out that the road you chose is backed up because of construction? Pain in the butt, isn’t it? Satellite navigation (GPS) device maker TomTom could be adopting a Web 2.0 approach to help soothe those pains.

Direct Navigation And Search

A survey from Opinion Research Corporation for LeaseThis.com found that Internet users prefer direct navigation more than has been previously reported.

Sixty-four percent of Internet users said they bypass search engines and type keywords into their browsers attempting to be directed to the right URL.

Smuggling Sponsors into Navigation Conventions

Barry at SEL reports: MSN UK put a prefill in a search box, touting The Apprentice on BBC. Ouch!

Blogspot and SEO
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Well it never just rains. It has to pour. I made an offer of some free SEO reviews a while back and a nasty confluence of happenings has upset my apple cart.

But I’m going to try and get some advice out to a few more people now. And this is going to be the toughest task I’ve had in a while. You see it never dawned on me that so many folk would be on hosted blogs. Let’s just say that optimising Blogspot is not a straight forward task.