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NBC takes Initiative to Buy Microsoft out of MSNBC

NBC takes Initiative to Buy Microsoft out of MSNBC

By Shawn Hess May 25, 2012

All the way back in 1996, a chance meeting between NBC News anchor, Tom Brokaw and Microsoft founder Bill Gates sparked the creation of a new way for viewers to get news. MSNBC.com was launched along with its cable television …

Should User Engagement Come at the Expense of Pageviews?
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MSNBC.com is rolling out a redesign of its site that has raised a few eyebrows. The reason for this is the shift in focus from pageviews to user engagement. The site has moved to a one-page format, and has traded in banner ads for a different approach.

The Internet is All Over Climategate While the MSM Sleeps
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The mainstream media has its head in the sand again while one of the largest conspiracies the world has ever seen is exposed via Internet media. As most readers have heard by now, years of emails and programming code have been uncovered from the Climatic Research Unit (CRU) of the University of East Anglia, which is run by the scientists whose research is the basis for the world’s belief in man-caused global warming.

Marks Post Link Bait?

I recently spotted a blog post by Adam Senour over at Walk My Path. The post outlines why Gene Marks is right on certain comments from the blog post. I must say I didn’t think I would find someone defending Gene marks comments like Adam has.

Marks Misses the Mark on “Tech Solutions”

OK folks I can’t take mainstream media much longer. They are so out of touch with what is really happening online it is simply ridiculous. Take the latest offering from Gene Marks at MSNBC:

Yahoo European Staff Warned Over Performance
Yahoo! has an ultimatum over European performance, informs a post in MSNBC.

MSNBC Adopts Adaptable Homepage
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A proper news site is mostly about function; people want information, not artwork.  But appearances play a major role in a site’s appeal and accessibility, and an interesting approach to an MSNBC redesign aims to take all these things into account.

Noteworthy Videos
When Social Media and PR Work Together

I’m speaking tonight at a panel put on by Business Wire.  If you want to come, please do so, and be sure to say hello.  The topic is on social media generally, but more specifically looking at using social media for enhancing your news value. 

Newsvine Brings the Social to MSNBC

Big news in the social-media space: MSNBC has acquired Newsvine, a pioneering news community that has been somewhat eclipsed by Digg and other sites in terms of public profile over the past year or two, but has continued to grow and prosper outside of the spotlight.

Newsvine Plucked By MSNBC

News community site Newsvine just made an undisclosed amount of cash for its owners as MSNBC agreed to purchase it.

NBC, NY Times Partner For ’08 Election

The New York Times and NBC News/msnbc.com said today they would work together on coverage of the 2008 presidential election.

MSNBC Skips Social News Trend
Standing out for your online news offering is rapidly becoming almost impossible for publishers. 

Msnbc.com And The Weather Channel Partner

The Weather Channel Interactive (TWCI) and msnbc.com have teamed to provide users with access to weather.com content through msnbc.com’s Weather section.

MSNBC on SEO Tools
MSNBC has another feature on Internet marketing courtesy of Entrepreneur.com (we covered one on blogging last month). This week, they have a list of “Free SEO tools you should know about.”

Groundbreaking? Not really: this article is aimed toward SMBs trying to get started on their own SEO. The list is pretty thorough, though. Among the tools listed (in order of mention):

Verifying Google Maps Listing

So everyone and their mother is now giving out local SEO advice about getting listed in the local search engines/internet yellow pages. Recently articles were published on Entrepreneur.com and MSNBC which both of course suggested getting listed in these local directories including Google Maps. Sound advice indeed.

Baidu & EMI To Offer Streaming Music

Baidu and EMI Music have agreed on a deal to launch an ad-supported streaming music service to Chinese users. Under the terms of the deal, Baidu will set up a page entitled the “EMI Music Zone” as part of its music search channel.

MSNBC Launches Online Ratings Drive

Pull up the Washington Post website and you may notice something peculiar. All ad space on the site belongs to MSNBC. Sister publication Newsweek.com has the same MSNBC saturation-as do 800 blogs sanctioned through Blogads. The campaign is part of MSNBC’s effort to test whether online advertising can have an impact on television ratings.