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All Posts Tagged Tag: ‘mobile’

A Lot More People Get Periscope Access As App Hits Android

Twitter’s Periscope app is now available to Android users who have so far had to stand idly by while iOS device owners had the luxury of talking about and using one of the most talked about apps of the year to date. As you’ll recall, Periscope and rival Meerkat both gained a lot of attention back during SXSW, and there …

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Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

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New Facebook Feature Should Increase Link Sharing

Facebook is testing a new feature that could (and should) lead to mobile users sharing more links, which in turn, should increase Facebook’s lead as the social media referral traffic king. TechCrunch reports that Facebook is piloting “a new way to add a link that’s been shared on Facebook to your posts and comments”. Essentially, when you go to post …

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Was Google’s Update Really Mobilegeddon?

It turns out Google’s mobile-friendly update didn’t quite have the doomsday impact that some thought it might. I can’t say I’m shocked. While it’s clearly a significant update, these cries of “mobilegeddon” always felt a little sensational to me. While the importance of having a mobile-friendly site can’t be overstated, the fact is that many sites were already mobile-friendly, and …

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Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile web browser or a mobile app. As you may know, the MRC works with other industry organizations (ANA, IAB and …

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‘Ok Google’ Coming To More Android Apps

Google is giving developers a new way to let Android users interact with their apps with voice commands. The company announced the launch of its first set of partners for custom voice actions, as well as plans to expand it more broadly. Google said in a Google+ post, “This feature will enable people to say things like ‘Ok Google, listen …

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Google Mobile-Friendly Update Completes Roll-Out

It appears that Google’s mobile-friendly update has fully rolled out, but as of Friday morning, not all pages had been indexed yet, so it’s possible that you’ll still see effects from it that haven’t taken place just yet. That said, it sounds like the impact of the update is far less significant than the “Mobilegeddon” headlines would have had you …

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Project Fi: What to Know About Google’s Move into Wireless

As you may have heard, Google’s a wireless provider now. The company unveiled Project Fi on Wednesday – a move that had been hinted at for months. Fi piggybacks on Sprint and T-Mobile’s networks to provide $20 per month unlimited talk and text, with $10 per GB data. Here’s what you need to know about Google’s offering. What is Project …

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This Isn’t Really How Yahoo Expects To Compete In Search Is It?

Yahoo held a conference call on Tuesday to discuss its Q1 earnings. Over the course of the call, CEO Marissa Mayer said a lot about search in her prepared remarks before talking about the subject even more in the Q&A session. It turns out that she was apparently alluding to an actual product the company is building, which would aim …

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Google Enters the Wireless Game, Launches Project Fi

Google has officially thrown its hat in the ring, and wants to be your wireless provider. As previously reported, Google has unveiled a new wireless service called Project Fi, “a program to explore this opportunity by introducing new ideas through a fast and easy wireless experience,” says the company. “Similar to our Nexus hardware program, Project Fi enables us to …

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Google Wireless Launch Imminent, with Pay-as-you-go Data: Report

Google is about to enter the world of wireless. The Wall Street Journal is reporting that Google is set to launch its new mobile network as early as Wednesday. The new service, which was confirmed at Mobile World Congress in March, will see a limited rollout. Google’s new wireless service will run on Sprint and T-Mobile’s networks, and will only …

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Bing Wants Your Site To Be Mobile-Friendly Too

Let’s be honest, if you weren’t planning on making your site mobile-friendly for Google, you probably aren’t going to for Bing, but if you do make your site mobile-friendly, which is obviously good for users in addition to search engines, you might find that you do get some better rankings in Bing as an added bonus. You should also find …

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