According to AdMob, which claims it is the world's largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.
AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.
WordPress has launched a couple of new mobile themes for bloggers who use WordPress.com. The themes are designed to display automatically when the blogger's blog is accessed with a compatible mobile device.
Making moves to get blogs to display properly on mobile devices is a good move considering recent research, which found that consumers are generally not pleased with the way mobile web sites display.
AdMob has released its Mobile Metrics report for April, which compares market share of smartphones by operating system to market share of mobile web and application usage. The report also compares smartphone browsing of mobile web sites to smartphone browsing of HTML sites.
The firm determined that smartphones accounted for nearly 3 times more usage than their relative market share. With regards to usage of mobile sites and HTML sites on mobile devices, AdMob found relative usage of both to be highest on Apple and Android devices.
Some interesting posts and discussion on the BBC Internet blog centered around Linux and how open source the BBC is with regard to its sites and its content.
What I found interesting are these stats included in Martin Bellam’s related post:
Social networking is here to stay, but a new M:Metrics study proves that mobile social networking is far from mainstream; in America, which leads the world in this respect, only around 3.5 percent of mobile users bother to access social networks with their cell phones.
Bango this week published statistics that confirm that the United States is at the forefront of a mobile web growth with a three-fold increase in usage over the last year. This rapid rise, taking the US to second position behind the UK, is being fuelled by the increasing popularity of mobile search as a way of finding new content and services.
Almost three-quarters of Americans who access the Internet via mobile phones do so by using one of the major online portals such as Google, Yahoo! or MSN, according to comScore. Percentage-wise, fewer Americans than Europeans are accessing the mobile Web at all.
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