All Posts Tagged Tag: ‘Mobile Ads’

Facebook Shows More Love To Developers

This week has been huge for developers on Facebook. The company has not only released the full version of the much anticipated SDK 3.0 for iOS, but they have also pushed subscriptions and mobile ads to developers. While not as big as the aforementioned updates, this week’s Operation Developer Love has a few goodies for developers. The first update this …

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Facebook Announces New Mobile Ads For Apps

After a disappointing second quarter report, and the first since their IPO, Facebook is pushing mobile harder than ever. It’s the new frontier of profitability and they need to take advantage of it before it leaves them in the dust. Part of their new mobile strategy is the introduction of a new mobile ad for apps. Facebook claims that they …

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Can Mobile Turn Twitter Into an Ad Platform?

Twitter is very influential in the news world. Stories often break and and new details constantly emerge from the millions of tweets going out every day. In the financial world, however, Twitter doesn’t hold a candle to larger social platforms such as Facebook, or even LinkedIn. With the popularity of Twitter still growing, it would seem the company is overdue …

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Android Users Really Like Facebook Mobile Ads

It seems that Facebook mobile ads are working. That may have been a bit of an understatement as our original report found that the CTR for mobile ads (sponsored stories) was four times higher than all ad placements. That’s not only working, it’s a bustling city of tiny advertising commerce. The question now is who’s driving this massive spike in …

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Google Says These New Local Ads Will Increase Click-Through Rates By 100%

Google has redesigned its local ad formats for Google Maps for Mobile. The company says the new formats have performed well in tests, increasing click-through rates by 100%. The calls to action, like “click to call” or “get directions” have been made more prominent in the new formats, making them more clickable, according to Google. There’s a new hyperlocal marker, …

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Facebook Stock Plummets Below $27.25

Yes, it is finally here, Facebook stock has fallen below the $28 per share price many investors have been waiting for. Still, more pessimists are saying they’ll wait for it to fall to $10, but I suspect those days won’t arrive. Currently shares of Facebook are trading at $27.20, but they are rapidly falling as I write this. You might …

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Mobile is Bad for Facebook’s Business

It was recently reported that 54% of Facebook users access the social network via mobile devices, and now as the company readies its IPO, the issue of how its ad business is affected by mobile use was mentioned in its latest filing with the SEC. Facebook founder Mark Zuckerberg, terrifying old-timey investors whilst making rounds in his security-hoodie, has along …

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Google Provides Tips On Mobile App Ad Placement

Ads are a necessary evil when it comes to keeping free apps free. Most developers are pretty cool about it and keep the ad in a low, out of the way place where you can effectively ignore it. Some developers, however, put the ad in a place where you are likely to accidentally launch it. If that kind of tactic …

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Mobile Content Sales Likely $67 Billion in 2012

It was recently reported that Apple’s iPhone is now the top seller for Verizon, along with AT&T, and will likely be the same regarding Sprint in time. The huge popularity of smart devices is indicative of the marketing viability of mobile content, as it competes with that of traditional desktop computers. According to a forecast by global tracking, analyzing and …

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Cross-Screen Ads on TVs, Mobile Devices Increase Ad Potency

People who grow up with mobile technology might not be able to pay attention to anybody else or anything for a sustained amount of time, but there’s certainly one thing they’re noticing when they’re juggling between electronic devices: ads. A new Nielsen study reveals some boggling insights into how we technology-loving people absorb advertisements we see on both mobile devices …

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Samsung Has A Mobile Ad Platform To Compete With Google, Apple

Samsung’s throwing its hat into the ring of mobile advertising and has announced that it’s partnering with OpenX Technologies, a prominent digital advertising firm. By partnering with OpenX, Samsung’s new AdHub Market looks to develop an ad exchange that will be specific to businesses wishing to advertise smartphones and tablets, though don’t be surprised if this also doesn’t eventually include …

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Mobile Ads Don’t Motivate Americans To Make Purchases

According to the latest research from Nielsen, American consumers were least likely to make purchases online after viewing mobile ads. Only 20 percent of Americans owning smartphones made purchases on after seeing an ad. As a comparison, In German, 34 percent of consumers were likely to make a purchase online via a PC after seeing a mobile advertisement. In fact, …

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