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Matt Cutts Articles

Google: Use Link Disavow Tool Like A Machete Google: Use Link Disavow Tool Like A Machete
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On Monday, Google Webmaster Trends analyst John Mueller shared a screen cap of a comment Google’s Matt Cutts posted on his blog earlier this month about the Link Disavow tool. The comment is as follows: “Hmm. One common issue we …

How Big Is The Latest Google Penguin Update? How Big Is The Latest Google Penguin Update?
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Webmasters have been expecting a BIG Penguin update from Google for quite some time, and a couple weeks ago, Google’s Matt Cutts promised that one was on the way. Finally, on Wednesday, he announced that Google had not only started …

Matt Cutts: The New Google Penguin Update Goes Much Deeper Into Your Site Matt Cutts: The New Google Penguin Update Goes Much Deeper Into Your Site
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Google has been warning of a big and scary new version of the Penguin update for quite some time. When Google’s Matt Cutts released a video discussing the upcoming SEO menu earlier this month, he mentioned that Penguin 2.0 was …

Google: No Search Engine Is Completely Objective Google: No Search Engine Is Completely Objective
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Today’s Google Webmaster Help video gets a little philosophical. Matt Cutts takes on the question: How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to …

Google Just Took Out Thousands Of Linksellers Google Just Took Out Thousands Of Linksellers
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Earlier this week, Google’s Matt Cutts ran down a bunch of new stuff Google’s web spam team is working on. Cutts tweeted an extension of that today, noting that Google will continue to tackle link networks, and that in fact, …

For Better Or Worse, A Lot Of Change Is Coming To Google SEO For Better Or Worse, A Lot Of Change Is Coming To Google SEO
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Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much …

Google Penguin Update Gets Ready To Bite Webmasters’ Noses [Penguin 2.0] Google Penguin Update Gets Ready To Bite Webmasters’ Noses [Penguin 2.0]
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Matt Cutts revealed late on Friday that Google Penguin Update 2.0 is on the way, and that it will be a big one. Yes, there have been multiple iterations of the update to come out, but those have simply been …

Guess Which SEO ‘Misconception’ Matt Cutts Puts To Rest Guess Which SEO ‘Misconception’ Matt Cutts Puts To Rest
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In Google’s latest Webmaster Help video, Matt Cutts is asked about a common SEO misconception that he wishes to put to rest. The answer: Google is not doing everything you read about in patents. Cutts says, “There a sort of …

Google Has People Scared To Link To Their Own Content Google Has People Scared To Link To Their Own Content
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Some webmasters are afraid to link to their own content, for fear of Google penalizing them. This isn’t exactly new, but the point is being emphasized lately (ironically by Google itself). Has Google ever worried you about your own linking …

If You’re Dumping A Ton Of Pages On The Web, Do It Gradually, Says Matt Cutts If You’re Dumping A Ton Of Pages On The Web, Do It Gradually, Says Matt Cutts
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Google posted a new Webmaster Help video today. This time, Matt Cutts addresses a question posed by fellow Googler John Mueller, who asks: A newspaper company wants to add an archive with 200,000 pages. Should they add it all at …

Matt Cutts On The SEO Mistakes You’re Making Matt Cutts On The SEO Mistakes You’re Making
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In the latest Webmaster Help video from Google, Matt Cutts discusses the biggest mistakes that a lot of webmasters are making when it comes to SEO. The top mistake, he says, is not making your site crawlable, which includes not …

Google Talks Keeping “No Results” Pages Out Of Index Google Talks Keeping “No Results” Pages Out Of Index
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Google’s Matt Cutts takes on an interesting question in today’s Webmaster Help video: What is being done to detect and remove results from larger sites when they don’t have unique content that is relevant to a query (e.g. yelp.com results …

Matt Cutts On Penguin And Internal Links Matt Cutts On Penguin And Internal Links
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In the latest Webmaster Help video from Google, Matt Cutts responds to a question about Penguin’s effect on internal links that use the same anchor text. The exact question is: Do internal website links with exact match keyword anchor text …

Matt Cutts Thinks You Should Consider Giving Up News Matt Cutts Thinks You Should Consider Giving Up News
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An interesting Twitter exchange between Googlers Matt Cutts and Tim Bray: Follow @mattcutts Matt Cutts @mattcutts A great article about why you should consider giving up news: http://t.co/p32BilNFxc   Follow @timbray Tim Bray @timbray @mattcutts Except for, the world is …

Google On Buying Spammy Domains: Don’t Be The Guy Left Holding The Bag Google On Buying Spammy Domains: Don’t Be The Guy Left Holding The Bag
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In the latest Webmaster Help video from Google, Matt Cutts takes on an interesting topic. Can you buy a domain that has been penalized by Google for spam, clean it up and recover rankings? Well, it depends, and Cutts explains …

Matt Cutts On Web Hosts That Host Spam Matt Cutts On Web Hosts That Host Spam
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In the latest Google Webmaster Help video, Matt Cutts discusses whether or not a site that is hosted by a hosting service that also hosts spam, has to worry about a negative impact on rankings. The answer is pretty much …

Why Google Changes Your Rankings Over Time Why Google Changes Your Rankings Over Time
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There has probably been at least one time when you noticed that one of your pages used to rank for a certain search query, but then later dropped for some unexplained reason. Matt Cutts, in the latest Google Webmaster Help …

Matt Cutts Answers A Good Question About Paid Link Penalties Matt Cutts Answers A Good Question About Paid Link Penalties
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The latest Webmaster Help video is once again about the topic of paid links, but this time it’s about the effects of a paid link penalty on an innocent site that happened to be linked to by a site that …

Why Google Might Rank Sites With Bad Links Highly Why Google Might Rank Sites With Bad Links Highly
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Today’s Webmaster Help video from Google doesn’t appear to be an April Fools’ joke. It’s just Matt Cutts responding to a question like normal. The question at hand is probably something a lot of people have wondered: I’ve seen multiple …

Will Google Offer A ‘Brain Interface’ Within The Next Ten Years? Will Google Offer A ‘Brain Interface’ Within The Next Ten Years?
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Google put out a new Webmaster Help video today, though this one doesn’t really do much to help webmasters. It’s simply Matt Cutt responding to the question: Where do you see Google search 10 years down the road? An interesting …

Google’s Cutts Talks About Blocking JavaScript Google’s Cutts Talks About Blocking JavaScript

For the second day in a row, Matt Cutts answers a question from a fellow Googler in a Webmaster Help video. This one comes from Webmaster Trends analyst John Mueller: “Googlebot keeps crawling my JavaScript and thinking that text in …