All Posts Tagged Tag: ‘Matt Cutts’
Article updated. See below. I have also posted a new piece based on new information that has come to light.
Facebook took in an estimated $1.86 billion in advertising revenue last year, according to eMarketer, and AdvertisingAge says that the top two advertisers were AT&T and Match.com. Google was number five.
If you’ve ever wanted to have a say in what Google does next, a visit to Matt Cutts’s blog may be in order. This afternoon, Cutts published a post asking readers what actions they’d take as Google’s CEO, and although no official contest is in effect (and Eric Schmidt’s definitely not stepping aside), the question may be more than random link bait.
As usual, Google’s Matt Cutts had some interesting things to say, speaking at Pubcon in Las Vegas.
Google’s goal as a search engine is to provide users with the most relevant results for their queries and the best user experience. For this reason, Google keeps its 200+ ranking factors a secret. While some of them are well-known, others are not, and how much weight each is given is perhaps the biggest mystery.
It’s been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately.
How important is freshness to you as a search engine user? Share your thoughts here.
The user question in this particular video says:
Google’s new SERP design (you know, with the left-hand panel), has created more areas for webmasters to focus their SEO efforts on. While most of the options available here have been available for quite some time, they are now in the user’s face and they will be used more.
Has the new user interface affected your traffic? For better or for worse? Tell us.
High rankings in Google search results are coveted by nearly all webmasters, but Google is constantly making changes to keep them on their toes. Actually, Google is said to make roughly one change per day.
One recent change in particular, however, has gotten some webmasters riled up. It’s being referred to as "Mayday," and some claim it is costing them money.
Website owners and bloggers, take heed: you don’t need to stop whatever you’re doing and eliminate all tools, videos, and pictures from your properties. But as soon as it’s convenient, you may want to (re)check how quickly things load, because Google announced this afternoon that it’s begun to factor site speed into its search rankings.
Last year, we saw the emergence of the technology PubSubHubbub, which provides real-time notifications to subscribers of content when there is new content or updates being made. There has recently been talk about Google developing a system that would use this technology it its indexing process.
Do you want your content indexed instantly? Share your thoughts.
In case you missed it, WebProNews streamed a live interview with Google’s Matt Cutts from SMX West in Santa Clara. It’s hard to narrow down the discussion to a singular topic, but here are some of the things touched upon in the video:
Late last year, in a conversation about the Caffeine update, Google’s Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments received a lot of attention, because Google has never taken this into consideration for ranking websites in the past.
About a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular search engine. Speed has been a consistent theme with the company over the past year or so, with the release of various tools and announcements. It has become quite evident that Google places a great deal of importance on speeding up the web. With that in mind, it’s not hard to see why Cutts’ suggestion could soon become a reality.
This time of year everybody likes to start making predictions about where industries are heading. This is especially true in the search industry. My guess is that we will see quite a few pieces this month regarding where search is going in 2010. These can make for entertaining reads and get the mind going with regards to how we are going to have to plan for an ever-changing future of search engine marketing.
Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?
As you may know, Google’s Matt Cutts regularly answers questions submitted by users via videos uploaded to Google’s Webmaster Central YouTube Channel. Usually the questions and answers are helpful tips and explanations regarding the workings of Google and how webmasters can better accomplish some goal related to their sites’ performance in the search engine.
In case you were not aware, Google "reserves the right" to change the titles of your pages in search results. Google’s Matt Cutts has released a video discussing why and how they go about doing this.
Cutts says Google wants to show the titles that it thinks are most useful. "For example, suppose the title of your page is ‘Untitled’ or if there is no title. If that’s the case, we try to show a relevant, useful title."
Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety of Firefox extensions used for SEO as well as an assortment of other free or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on a regular basis to keep up to date and informed on the goings-on in the search engine and SEO realm.
Google has launched a new way to lock SafeSearch. What this accomplishes is, users will have to enter their password to change the setting, and Google Search results will be visibly different than when SafeSearch is not locked.
Google demonstrates how to to lock SafeSearch with the following short clip:
Matt Cutts has provided some useful information for webmasters in the last few videos that have been uploaded to Google’s Webmaster Central YouTube channel. It should be noted that this channel is designed to answer questions and provide useful tips for webmasters regarding their site’s performance in Google. The topics are not always breaking news. Some you may know, but there are always other people out there that don’t know the information.
Google puts out a lot of useful videos through its Webmaster Central YouTube channel. If you are a regular reader of WebProNews, you have probably seen some of them covered here. They generally offer helpful advice for webmasters that have questions about ranking in Google’s search results.
Google’s Matt Cutts has posted a new video talking about how Google deals with geographic targeting. This is a subject he has tackled on more than one occasion in the past, but in this latest one, he is elaborating on it a bit more, and explains that Google is looking more and more at this stuff as time goes on.
Matt Cutts has appeared in yet another Google Webmaster Video, and this time he has a whiteboard with him so he can illustrate what he’s talking about. What he’s talking about this time are uncrawled URLs in search results.
Cutts says Google gets a lot of complaints from webmasters who say the search engine is violating their robots.txt files, with which they intend to keep Google from crawling certain pages. Sometimes those URLs still end up in search results.
We often take for granted the results we get for any given web search. When we search, we expect to find what we are looking for. That’s the way it should be. The average user doesn’t normally consider what it takes for a search engine to deliver those results, but there are so many factors at play, working behind the scenes and coming together to (hopefully) deliver the user the information they seek.
Often, the source of a statement means everything. It might, for example, be more newsworthy if Gordon Brown labeled Americans "silly" than if (or when) Mahmoud Ahmadinejad called us all evil pigs. And Matt Cutts would just like everyone to know that one source of a study on advertising isn’t exactly Google’s best friend.
In some areas and industries, non-compete clauses are a way of life; companies don’t want their best and brightest working for competitors soon, if ever. California law isn’t too keen on non-compete clauses, however, and it looks like Google wants to accelerate the rate at which Yahoo employees jump ship.
One thing that Google is pretty good at is providing resources for webmasters to learn from. The regular videos from Matt Cutts in which he answers user-submitted questions are no different. It just happens to be this very topic that is addressed in the latest upload.
Question: Whenever Google detects a violation of its Webmaster Guidelines, can we expect a feature to be added in Google Webmaster Central where it could help the webmasters learn what the issue was?
Google’s Matt Cutts answered a user question about how the company handles spam complaints in the most recent video upload to the Google Webmaster Central YouTube Channel. More specifically, the question was:
Is there a minimum number of spam complaints about a domain and/or SERP before Google reviews the complaint? Presumably you get thousands of spam complaints daily, are these sorted into any order to be reviewed? The most popular first?
Some UK Google users have noticed that search results pages are showing more results from .com sites these days, than in the past. They are used to .co.uk sites getting better rank, and assuming that they are more relevant to their geographic location.
Certainly in some cases the .co.uk site would be more relevant to a UK searcher, but that is not always the case. Google’s Matt Cutts has posted a video in which he answers a question on this subject from a user. The question was:
As just about everybody knows, Google takes great care of its employees, has been something of a media darling, and uses "don’t be evil" as the first three words of its official Code of Conduct. However, Google’s not perfect, and Matt Cutts recently discussed a few potential problems related to its image.
Google’s Matt Cutts has an interesting video up (one of many) on the Google Webmaster Central YouTube channel that deals with switching to a new content management system and how that can affect search engine rankings. Someone asks:
We are changing a farily large HTML site to CMS. What are the essentials to keep in mind so that we do not lose our search rankings?
Google has begun an initiative to help webmasters all over the web make their sites faster, and in turn make the entire web faster for everybody. This would reflect Google Co-founder Larry Page’s vision of people being about to surf the web as quickly as if they were flipping through the pages of a magazine.
As you may know, Google’s Matt Cutts regularly answers user questions in the form of YouTube videos at Google’s Webmaster Central channel. One recent question he took on goes:
As far as big brands go, why is it that they seem to do well irregardless of relevance, content or links when analyzing keyword placement in search engine result pages?
Last night Hulu ran the live telethon style infomercial for Bing called the "Bingathon".
So how did it perform?
Well, it appears nothing "official" has been released yet. So let’s see what some Twitter users (a co-host, industry professionals and everyday users) are saying about the Bingathon.
People misspell their search engine queries all the time. That is why it can be incredibly helpful when Google steps and offers "did you mean suggestions."
Google actually offers a few different spell-check features in its search results. These come with the internal codenames: "Did you mean," "Chameleon" (mid-page suggestions), and "Spellmeleon," where a couple results are shown for the corrected query.
PageRank sculpting is a pretty advanced SEO tactic, and it has been widely used by SEO pros since Google’s Matt Cutts described its use on YouTube, giving the strategy the official green light. At SMX Advanced in Seattle, the same harbinger of Google insider information offered a stunning revelation: Google changed the way it handled link structures intended for sculpting.
If you want your blog to do better in Google’s search results, Matt Cutts recommends WordPress. According to a presentation Google’s Webspam captain gave at WordCamp San Francisco, Word Press takes care of about 80-90 percent of SEO mechanics.
As you may have read about by now, Google’s Matt Cutts participated in a fairly lengthy Q&A session at SMX Advanced in Seattle. One interesting question that Matt got was about how webmasters should deal with display:none and AJAX without being penalized by Google.
Cutts recommends making sure that whenever you write your own mouseover code that you don’t roll your own custom solution, which he says might do some really weird things that nobody else has done before.
If you’re responsible for a handful of blogs or sites, and have been wearing holes in a thesaurus to avoid using the same phrase twice, rest easy. At SMX Advanced, Matt Cutts said some things about duplicate content that should comfort the average blogger or small business owner.
Not long ago, another installment of the wacky car race known as the LeMons was held. Rule-breakers are penalized by being forced to do things like paint Bob Ross landscapes on their hoods and participate in conga lines. Google’s punishment system isn’t quite as obvious, though, so Matt Cutts discussed the matter at SMX Advanced.
On Google’s Webmaster Central YouTube Channel, Matt Cutts frequently answers questions from users in short clips. In one in particular, he answers the following user question:
Recently, Google has been more proactive in providing results that feature "corrected" spellings. In what way will smart guesses be employed in search results in the future? Can we expect more synonyms in search results, for example?
Although it’s possible to quibble over percentage points, Google Chrome appears to be moving in a positive direction. Matt Cutts gathered together statistics from several sources, and all of them indicate that Google’s seven-month-old browser is gaining market share.
If you’ve been involved with the web for any significant amount of time, there is a good chance there may be pages up somewhere that you’re not thrilled about, but are out of your power to remove. Whether it is a page you made in high school or somebody else talking smack about you, you’re concerned about your online reputation (as you should be) and would like to see the page removed from Google’s index altogether.
Matt Cutts is getting in the habit of posting helpful videos along with accompanying slideshows. He has continued this tradition today with one of each on the recently announced Canonical Link element introduced jointly among Google, Yahoo, and Microsoft (Cutts notes that Ask has gotten on board as well).
It seems that Google didn’t miss Knol by accident when the company was killing Dodgeball, Jaiku, and other services two weeks ago. Matt Cutts has stepped forward to defend the would-be Wikipedia competitor, and a new contest aims to spark a bit of interest in it.
Six days ago, Google took the "beta" tag off its Chrome browser. Several improvements were announced at the same time. Still, not many people will claim that Chrome is perfect, and Matt Cutts has gone to the trouble of identifying 10 issues on his blog.
Google Docs has been the subject of some not-great press over the past week or so; a ClickStream study, in particular, suggested that the productivity offering has been ignored by a lot of people. But Matt Cutts has stepped forward with some new statistics, and it seems that the market share of Google Docs may not be quite so slim, after all.
Well now that the Yahoo deal fell through, some are looking for their own opportunities to team up with Google. One such person is a guy named Rob.
Matt Cutts shared a humorous experience on his blog about a guy who wants to "purchase advertising space". Matt shares the initial email:
Like its metallic namesake, Google’s browser named Chrome attracted a lot of attention at first, then seemed to lose its shine and fall out of favor. Still, Hitwise found a surprising side effect of Chrome’s introduction, and Matt Cutts believes that it’s solid in most fundamental senses.
Be careful with Google conspiracy accusations; Matt Cutts might make an example of you. After being accused of blocking anti-Net Neutrality pages on the Progress and Freedom Foundation site, Cutts gloats over data to the contrary on his blog.
Brett Glass, via Dan Farber’s Interesting People mailing list, discovered only pages on PFF.org’s website pertaining to Network Neutrality were flagged by Google as hosting malware. Once flagged, Google gandalfs the old "you shall not pass" command, barring searchers from accessing the infected page via search results.