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Matt Cutts Articles

Google Thinks You Don’t Want To Know About Its Algorithm Changes Google Thinks You Don’t Want To Know About Its Algorithm Changes

Google, for a little while, used to be more transparent about the changes it made to its algorithm. Then it became much less transparent, and is now saying that people were simply too “bored” to want to know about such …

Google Launches Official Google+ Page For Webmasters Google Launches Official Google+ Page For Webmasters

There is now an official Google+ page for Google Webmasters. Matt Cutts tweeted a link to it, and the page made its first post last night: So far, that’s all that it has to offer, but we can probably expect …

Google Expands Link Network Crackdown Across Europe Google Expands Link Network Crackdown Across Europe

Google has been cracking down on link networks like never before in recent months. That continues with a couple more announcements from head of webspam Matt Cutts. In January, Cutts said Google was taking action on French link network Buzzea. …

Matt Cutts Was ‘Trying To Decide How Sassy To Be When Answering This Question’ Matt Cutts Was ‘Trying To Decide How Sassy To Be When Answering This Question’

Google has put out a new “Webmaster Help video” with the title “Can sites do well without using spammy techniques?” That’s a bit rephrased from the actual question that prompted the response: Matt, Does (sic) the good guys still stand …

Now There’s A Matt Cutts Whack-A-Mole Game Now There’s A Matt Cutts Whack-A-Mole Game

So remember that Matt Cutts Donkey Kong game from a few weeks ago? That has inspired a new Matt Cutts Whack-A-Mole game, in which (you guessed it) you get to whack Matt Cutts with a gavel over and over again.

Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’ Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’

Google put out a new 8-minute video about paid links. Matt Cutts talks about the various things that the search engine takes into consideration when determining whether or not links are “paid”. 99 percent of the time it’s abundantly clear, …

Googler Rachel Searles Writes Sci-Fi Novel Googler Rachel Searles Writes Sci-Fi Novel

Googler Rachel Searles has a new sci-fi book out called The Lost Planet. Matt Cutts points us to it, and has only good things to say about it: Amazon has a pretty substantial preview. Searles is from the search quality …

Can Google Solve The Scraper Problem? Can Google Solve The Scraper Problem?

Google has a form called the Scraper Report for people to report when they see a scraper site ranking ahead of the original content that it’s scraping. The idea is that you can let Google know about people stealing your …

Google: You Don’t Have To Dumb Your Content Down ‘That Much’ Google: You Don’t Have To Dumb Your Content Down ‘That Much’

Google’s Matt Cutts answers an interesting question in a new “Webmaster Help” video: “Should I write content that is easier to read or more scientific? Will I rank better if I write for 6th graders?” Do you think Google should …

Google Moves Link Network Focus To Poland Google Moves Link Network Focus To Poland

Google continues to wipe out link networks across the Internet, apparently on a country-by-country basis. Earlier this month, Google’s Matt Cutts told Twitter followers about Google cracking down on German link networks. That is still happening, but focus is also …

Google’s Cutts Talks EXIF Data As A Ranking Factor Google’s Cutts Talks EXIF Data As A Ranking Factor

Google may use EXIF data attached to images as a ranking factor in search results. This isn’t exactly a new revelation, but it is the topic of a new “Webmaster Help” video from the company. Matt Cutts responds to the …

Matt Cutts: Backlinks Still Super Important To Search Quality Matt Cutts: Backlinks Still Super Important To Search Quality

In case you were wondering, backlinks are still really important to how Google views the quality of your site. Head of webspam Matt Cutts said as much in the latest “Webmaster Help” video, in which he discusses Google testing a …

Donkey Cutts Is Donkey Kong With Matt Cutts Donkey Cutts Is Donkey Kong With Matt Cutts

Somebody has made a Donkey Kong game with Matt Cutts as the ape. It’s called, appropriately, Donkey Cutts. In the game, social signals increase your rank, and you get ten points for jumping over penguins and pandas, or lose the …

Matt Cutts Talks About A Typical Day In Spam-Fighting Matt Cutts Talks About A Typical Day In Spam-Fighting

The latest “Webmaster Help” video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. Here’s the set of questions he answers verbatim: What …

Cutts: Don’t Worry About Grammatical Errors In Your Blog Comments Cutts: Don’t Worry About Grammatical Errors In Your Blog Comments
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In his latest “Webmaster Help” video, Google’s Matt Cutts answers a question that a lot of people have probably wondered, particularly since Google launched the Panda update in 2011: how do the comments on your blog affect how Google sees …

Google Updated The Page Layout Algorithm Last Week Google Updated The Page Layout Algorithm Last Week
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Google’s Matt Cutts announced on Twitter that the search engine launched a data refresh for its “page layout” algorithm last week. If you’ll recall, this is the Google update that specifically looks at how much content a page has “above …

Cutts Says Google Has Taken Action On Another Link Network Cutts Says Google Has Taken Action On Another Link Network
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Google has been warning that it would be cracking down on link networks in Germany for a couple weeks or so. First, when Matt Cutts said Google was taking action on French link network Buzzea, he noted that Germany was …

Google Goes After Link Networks In Germany Google Goes After Link Networks In Germany

Google is turning its focus on cracking down on link networks to Germany. Matt Cutts hinted at this last week when he announced that the company was taking action on French link network Buzzea, and noted in another Tweet that …

Google To Writers: Don’t Upload Articles To Directories Google To Writers: Don’t Upload Articles To Directories
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Google has put out a new “Webmaster Help” video advising webmasters and writers against submitting articles to online article directories. It’s been pretty well-known that Google isn’t incredibly fond of these types of sites for a while now, but the …

Google Announces Action On Another ‘Link Network’ Google Announces Action On Another ‘Link Network’
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Google has steadily been taking out link networks that violate its quality guidelines whenever possible, and Matt Cutts announced on Twitter that they’ve taken care of yet another one. This time it’s the French network Buzzea. Today we're taking action …

Google To Well-Established Sites: Don’t Coast On Your Laurels Google To Well-Established Sites: Don’t Coast On Your Laurels
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Google has released some new advice to webmasters of well-established businesses with domains that have been around for a long time. Keep up with the times, or you’ll be left behind. Said advice comes in the form of a “Webmaster …