Google Is Working On The 'Next Generation' Of Panda

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Google's Matt Cutts spoke at the Search Marketing Expo on Thursday, and reportedly said that the search team is working on the "next generation" of the controversial Panda update, which will be softer and more friendly to small sites and businesses.

Do you expect Google to really be more friendly to small sites? Let us know in the comments.

Barry Schwartz at SMX sister site Search Engine Land, who was in attendance at the session, has the report. Here's an excerpt:

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.

Video of the session is not up yet on the SMX YouTube channel as of the time of this writing.

Related tweets out of the conference:

Apparently Cutts also said that Panda updates are monthly, and Penguin updates are up to six months between roll-outs:

And you should be able to recover in two to three months:

And here's the apparent reason they don't announce them anymore:

It's unclear when this "next generation" Panda will start taking effect. Schwartz thinks it will be at least two or three months, but he admits that is only speculation. Chances are we won't know about it, since Google isn't announcing them anymore and they happen so frequently.

Too bad the "world got bored" with those monthly lists of algorithm changes Google used to put out. Otherwise, maybe we would get a clue.

Last month, the Panda update turned three years old. Nice to know it's getting softer in its old age. Still, it's not stopping businesses from building Google-proof models. Even Demand Media, which recently suffered again from Google's algorithm, has found a new way to monetize its army of writers.

Do you think the Panda update can help your site going forward? Share your thoughts in the comments.

Image via YouTube

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.