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CNN Mashable Acquisition Rumors Are Back

CNN Mashable Acquisition Rumors Are Back

By Chris Crum June 8, 2012 | 1 Comment

There were rumors going around at SXSW in April that CNN was in talks to acquire Mashable. Here’s what Reuters had to say about it at the time: Mashable CEO Pete Cashmore at reportedly denied the rumors to Mashable staff. …

Steve Jobs on iCloud in ’97, HK Apple Store & Social Good Steve Jobs on iCloud in ’97, HK Apple Store & Social Good

Today’s video round-up features a vintage Steve Jobs clip, some location-based marketing advice from social media guy Chris Brogan, some thought-provoking discussions from Mashable’s Social Good Summit and a few other goodies. View other daily video round-ups here. Steve Jobs …

Business Insider Overtakes Mashable in U.S. Unique Visitors (Compete) Business Insider Overtakes Mashable in U.S. Unique Visitors (Compete)

Business Insider has overtaken Mashable in unique visitors according to Compete. It seemed noteworthy when competing blog Mashable overtook TechCrunch as the more popular tech blog, and now Business Insider (whose tech section is technically Silicon Alley Insider) appears to …

Is the State of the News Industry “Pathetic”? Is the State of the News Industry “Pathetic”?
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Mashable founder Pete Cashmore tweeted that Monday was the biggest traffic day ever for the publication (in terms of unique visitors. Clearly, it stands to reason that the death of Osama bin Laden and the site’s tendency to show up …

Mashable Affected By Google’s Panda Update? Not Likely. Mashable Affected By Google’s Panda Update? Not Likely.
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Hitwise released some new data (we looked at the bigger picture here) obtained by Forbes, related to Google’s Panda Update. It has a list of sites that have experienced drastic changes in Google traffic since before the initial launch of …

Yelp Adds ‘Check-Ins’ To Reviews

The review site Yelp has been interesting to watch over time. It gets a lot of interest from different businesses like Google who was interested buying it. Then it gets more investment from VC’s when those deals don’t pan out.

Rumor: AOL May (Not) Be Buying Mashable
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Update: According to Business Insider, Pete Cashmore had this to say on the matter: 

We’re very open to partnerships and always talk with those that get in touch. We’ve certainly spoken to lots of potential partners, some of those conversations more significant than others. But I don’t feel that any of those conversations reached a point at which Mashable is likely to cease being independent.

Alan Meckler in Expansion Mode Again

 Alan Meckler who has bought and sold more B2B web properties than anyone else is… according to his Twitter post, back to buying again. 

We hope to close an acquisition late next week or early the next. And perhaps another by month end. Both exciting. More…

Our present platform plus coming deals will make us one of the more exciting blog networks in the BtoB space.

Mashable and TechCrunch Get Their Own Twitter Apps

While I don’t use third-party Twitter app Tweetdeck myself (I switched to Seesmic Desktop a while back), I noticed today that both Mashable and TechCrunch now have their own branded versions.

It’s basically the same Tweetdeck application but now you can have a

Facebook Launches Usernames Without A Hitch
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At 12:01 Facebook opened the flood gates on their new usernames feature.

Personally, the process went  very smoothly for me. I was able to secure my desired Facebook username with no trouble at all.

Facebook username is set

TechCrunch Dethroned by Mashable as Top Tech Blog
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Michael Arrington’s TechCrunch has been the top tech blog for quite some time in terms of traffic. It has been discovered that Pete Cashmore’s Mashable has actually overtaken that title now.

Disney Acquires A Stake In Hulu

Disney has announced it has acquired a stake in Hulu that is thought to be as high as 30% according to the folks over at Mashable. Disney has now joined NBC Universal and News Corp. in this venture.

The momentum this gives the video site is very real as it looks to jump on a position in the market that perhaps YouTube may be too late to the game on. YouTube has just started to strike deals with the major media producers and their lineup of available programs to watch is not as impressive as Hulu’s.

Google Trends Launches With Some Problems

ith the new feature, you can supposedly compare unique visitor estimates over time for various sites, making Google trends compete with Quantcast and Compete. Despite various screenshots posted, I can’t see the unique traffic numbers for any site I try.

A bigger surprise is that you can’t see any traffic estimates – even estimates! – for Google.com.

Click the image to enlarge further.

Treat Readers Like High Schoolers to Gain Subscribers

At least when it comes to their reading comprehension.

It makes a lot of sense if you think about it. Less people will complete a doctorate as will complete a four year undergraduate degree. Less people will compete a four year degree as will graduate high school. Less education usually means less reading and less reading leads to a lower level of reading comprehension. If the words and sentences you use are too complex a number of people who might otherwise appreciate what you have to say may have trouble following how you’re saying it.