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How To Get The Media To Notice You How To Get The Media To Notice You

Today, I would argue PR is more important than ever before. In addition to helping companies increase profiles and attract new clients, PR can be considered the secret weapon for SEO. Unfortunately, despite the increasing importance of PR, it is …

Google Gives Businesses New Offers Creation Tool Google Gives Businesses New Offers Creation Tool

Google has announced the launch of an updated tool for businesses in the United States to quickly and easily create offers for Google Offers, and get them live on Google Maps and other Google products. The tool allows businesses to …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Now Google Ad Extensions Will Have A Direct Impact On Rank Now Google Ad Extensions Will Have A Direct Impact On Rank
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You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …

Google Talks Advanced Content Experiments In Google Analytics Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we shared one specifically for Mobile App Analytics with Android. Here’s another one about content experiments. In the video, Google Analytics advocate …

Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings

Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening with the Yahoo Bing Network. David Pann, general manager of the Microsoft Advertising Search Group, has written …

Google Adds Review Extensions To AdWords Google Adds Review Extensions To AdWords
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Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review …

Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App
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On Tuesday, Facebook announced the launch of website and mobile app custom audiences to marketers. What this means is that Facebook’s custom audiences targeting will not only utilize people within Facebook itself, but those who have visited your site or …

Do You Want Google Using Your Name And Face In Ads? Do You Want Google Using Your Name And Face In Ads?
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Google announced a new update to its terms of service the other day that is unsurprisingly ruffling some feathers. The change enables Google to use users’ profile names and photos across Google products as it sees fit. You know, like …

Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition

Last month, Twitter announced its intent to acquire mobile ad exchange MoPub. Twitter said that it plans to use the technology to build real-time bidding into the Twitter Ads platform. On Monday, a report from the Financial Times indicates that …

Twitter Launches Scheduled Tweets (But Only For Advertisers) Twitter Launches Scheduled Tweets (But Only For Advertisers)
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Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …

Any Small Business Can Now Advertise On Foursquare Any Small Business Can Now Advertise On Foursquare
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Foursquare announced on Monday that it is opening its ads to all small businesses. Last year, the company launched promoted updates, but they were only available to big chains. That changed this past summer when Foursquare started testing the offering …

Another Record For Internet Ad Revenues Another Record For Internet Ad Revenues

Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion. That’s an increase of 18% over the …

Facebook Rolls Out Updates To Page Insights Facebook Rolls Out Updates To Page Insights

Back in June, Facebook announced some updates to Page Insights, aimed at helping marketers and Page admins better develop content and reach people on the social network. The updates have been available to a select group of admins in beta. …

‘Carrie’ Prank: Viral Marketing Done Right Terrifies Coffee Shop Patrons ‘Carrie’ Prank: Viral Marketing Done Right Terrifies Coffee Shop Patrons
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A great viral ad is one that you have no idea is a viral ad until the people behind the viral ad are forced to make it clear exactly what the ad is hawking. A new viral campaign for the …

Microsoft Launches ‘Bing Offers Card-Linked’ Deals Microsoft Launches ‘Bing Offers Card-Linked’ Deals

Earlier this year, Bing announced Bing Offers, its latest foray into the local deals space. The product launched across the United States. Today, the company has announced an expansion of that with “Bing Offers Card-Linked”. This is a program they’re …

Facebook Launches New Call To Action Options For Mobile App Ads Facebook Launches New Call To Action Options For Mobile App Ads

Facebook has announced some new mobile app ad options to developers to help drive up engagement. The ads let developers make use of seven specific call to action choices to include in their apps. These include: Open Link, Use App, …

Google Launches New Ad Creation Solution ‘Ready Creatives’ Google Launches New Ad Creation Solution ‘Ready Creatives’

Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery. With Ready Image Ads, advertisers can add their URLs, and it …

Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect Exclusive: StumbleUpon CEO Gives Us A Big Update About What We Can Soon Expect
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StumbleUpon has been around since 2001, providing a unique way for Internet users to find websites and pages related to topics they’re interested in. The company has long provided a method of content discovery that has for one, gone virtually …

Danica Patrick Better For Go Daddy’s Brand Than Van Damme? Danica Patrick Better For Go Daddy’s Brand Than Van Damme?
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Earlier this month, we reported that Go Daddy has dropped the GoDaddy girls in favor of a new “ass-kicking” small business message in its advertisements. They kicked this new strategy off during the NFL season opener with an ad featuring …