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AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet AOL Buys Adap.tv In Armstrong’s Biggest Deal Yet
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AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over …

Google Adds New Performance Comparison Feature To AdWords Google Adds New Performance Comparison Feature To AdWords

Google announced on Monday that it is rolling out a new AdWords feature that lets advertisers compare metrics across different time periods by putting data into AdWords tables. The new feature comes in the form of expandable columns, available when …

Tech Sales Techniques Need to Change, Say Analysts Tech Sales Techniques Need to Change, Say Analysts

As technology evolves at an ever more-rapid pace, companies are struggling to keep up with changing markets. The tablet market is only a few years old and still growing, but companies are already preparing to release smart watches and other …

Facebook Has A CMO For The First Time (And He Comes From Google) Facebook Has A CMO For The First Time (And He Comes From Google)

Facebook now has its first-ever chief marketing officer, and it just happens to be an executive which the company has lured away from Google. Gary Briggs went over to Google when the company acquired Motorola Mobility, where he was SVP, …

Google Analytics Real Time API Launches In Beta Google Analytics Real Time API Launches In Beta
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Google has just extended an invitation to developers and marketers to take part in the beta for the Real Time Reporting API for Google Analytics. Google first launched real time analytics back in 2011. Since then, it’s been a must-use …

AdBlock Plus Vows To Block Facebook Video Ads AdBlock Plus Vows To Block Facebook Video Ads
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As previously reported, Facebook video ads are on the way, with Facebook expected to charge between $1 million and $2.5 million for an ad to run for a single day. Facebook has been working on video ads for months, but …

As School Draws Near, Netflix Starts Marketing To Kids As School Draws Near, Netflix Starts Marketing To Kids

While most of the attention Netflix has been getting lately is related to its original shows like House of Cards and Orange is the New Black, which are very adult-themed, the company has been placing a great deal of emphasis …

Grumpy Cat Gets Its Own Iced Coffee Drink, a Grumppuccino Grumpy Cat Gets Its Own Iced Coffee Drink, a Grumppuccino

If you’re looking to start your day with an iced coffee drink more pessimistic than you are before you’ve had your iced coffee drink, may I suggest a new product that’s set to go on sale August 7th. It’s called …

LinkedIn Sponsored Updates Now Available To All Advertisers LinkedIn Sponsored Updates Now Available To All Advertisers
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LinkedIn just announced that sponsored updates are now available to all advertisers. The feature was announced last week, after testing for about six months. The company initially rolled it out to a select number of companies. Now they’re available via …

Here’s Some Inspiration For Marketing With Vine Here’s Some Inspiration For Marketing With Vine

Been wanting to experiment with Vine in your marketing efforts but haven’t had any good ideas? There’s a place where you might go for some inspiration: the aptly titled Brands On Vine. This is a Tumblr that showcases “the latest …

Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers Google’s Biggest-Ever Change To AdWords Is Now Being Forced On Advertisers
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The “biggest-ever change to AdWords” (Google’s words) officially began rolling out to all advertisers this week, though the process will be completed over the course of several weeks. Are Enhanced Campaigns a step in the right direction for search advertising …

Bing Product Ads Still On Track For Q3 Release Bing Product Ads Still On Track For Q3 Release
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Back in January, we had a conversation with David Pann, GM of Microsoft’s Search Network, who told us that we could expect Bing’s version of product listing ads sometime this year. This came shortly after a big anti-Google campaign from …

Google Analytics Adds AdWords Bid Adjustment Reporting Google Analytics Adds AdWords Bid Adjustment Reporting

Google announced today that it is adding bid adjustment reporting to Google Analytics to help advertisers optimize their enhanced campaigns. The feature will let you analyze performance for each bid adjustment across devices, locations and time of day. The new …

Twitter TV Ad Targeting Now Generally Available In The U.S. Twitter TV Ad Targeting Now Generally Available In The U.S.

Back in May, Twitter announced new TV ad targeting in beta. Now, the company has announced the general availability of the feature in the U.S. Twitter says the results of the beta test period have shown that using Twitter and …

Is The New Gmail Better For Users Or Marketers? Is The New Gmail Better For Users Or Marketers?
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Google has rolled out its big Gmail redesign, originally announced in May. The new interface is getting mixed reactions from users, with some loving it, some hating it, and of course many who are either on the fence or just …

Google Is Now Showing Gmail Users Email-Like Messages From Advertisers Google Is Now Showing Gmail Users Email-Like Messages From Advertisers
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Back in May, Google revealed a new inbox interface for Gmail, separating the experience into tabs like: Primary, Social, Promotions, and Updates (Forums is also an option). Last week, a lot of people starting getting the redesign, which is still …

Microsoft: 51 Million Out Of 159 Million Yahoo Bing Network Searchers Don’t Use Google Microsoft: 51 Million Out Of 159 Million Yahoo Bing Network Searchers Don’t Use Google
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Microsoft put out some stats today about Bing Ads and the Yahoo Bing Network worth taking a look at. For starters, the network currently has 159 million unique searchers. 51 million of these do not use Google, according to the …

Google Analytics Gets New Segmentation Features Google Analytics Gets New Segmentation Features
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Google ran down some changes it has made to segmentation in Google Analytics in a blog post this morning. The company says it has re-imagined it to make it easier for new users and more powerful for seasoned veterans. “Previously, …

Here Are Google’s Top 20 PLA Advertisers Here Are Google’s Top 20 PLA Advertisers
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AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs). “Walmart tops the list with 408 million PLA impressions representing 129,381 unique products with 262,588 unique product listing ads,” a spokesperson for …

DoubleClick Search Gets Reporting By Device Type DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare …

White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy
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The White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new best practices guidelines for ad networks to address piracy and counterfeiting. The guidelines are designed to …