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Twitter Ads Can Now Target TV Conversations Twitter Ads Can Now Target TV Conversations

In May, Twitter introduced TV ad targeting in beta, and then made it generally available in the U.S. in July. On Thursday, Twitter announced an expansion of its TV targeting suite with the addition of TV conversation targeting, which it …

Google Answers User Questions About Remarketing Lists For Search Ads Google Answers User Questions About Remarketing Lists For Search Ads
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We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
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Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Google Can Now Use Your Name And Face Wherever It Wants Google Can Now Use Your Name And Face Wherever It Wants
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Remember last month when Google updated its terms of service so that it can use users’ profile names and photos across Google products as it sees fit (like in ads)? Well, that is now in effect. Are you okay with …

Google Shopping & Google Trusted Stores Expand To More Of The World Google Shopping & Google Trusted Stores Expand To More Of The World
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In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Facebook Offers Marketers Twice As Many Partner Categories Facebook Offers Marketers Twice As Many Partner Categories

Facebook announced today that it has doubled the number of Partner Categories available in Power Editor from 500 to 1,000. “These new categories can help marketers reach people who might be interested in their products and services for the upcoming …

Netflix Targets Kids In UK With New Ad Netflix Targets Kids In UK With New Ad

Over the past year or so, Netflix has been greatly increasing its focus on kids. This continues with a new ad the company has just released targeting kids in the UK, called Netflix Kids Takeover: In the ad, Netflix plays …

Instagram Use Among Top Brands Skyrockets Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

How To Get The Media To Notice You How To Get The Media To Notice You

Today, I would argue PR is more important than ever before. In addition to helping companies increase profiles and attract new clients, PR can be considered the secret weapon for SEO. Unfortunately, despite the increasing importance of PR, it is …

Google Gives Businesses New Offers Creation Tool Google Gives Businesses New Offers Creation Tool

Google has announced the launch of an updated tool for businesses in the United States to quickly and easily create offers for Google Offers, and get them live on Google Maps and other Google products. The tool allows businesses to …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Now Google Ad Extensions Will Have A Direct Impact On Rank Now Google Ad Extensions Will Have A Direct Impact On Rank
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You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …

Google Talks Advanced Content Experiments In Google Analytics Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we shared one specifically for Mobile App Analytics with Android. Here’s another one about content experiments. In the video, Google Analytics advocate …

Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings Bing Talks Up Yahoo Bing Network Ahead Of Yahoo’s Earnings

Yahoo will soon release its earnings report for the third quarter. Microsoft is taking the opportunity to provide an update on what’s happening with the Yahoo Bing Network. David Pann, general manager of the Microsoft Advertising Search Group, has written …

Google Adds Review Extensions To AdWords Google Adds Review Extensions To AdWords
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Google is making big moves to lend more credibility to AdWords ads, whether that be in the form of endorsements from people users know and trust or testimonials from respected brands. In June, Google announced the beta release of review …

Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App Facebook Lets Advertisers Target People Who Have Simply Been To Their Site Or App
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On Tuesday, Facebook announced the launch of website and mobile app custom audiences to marketers. What this means is that Facebook’s custom audiences targeting will not only utilize people within Facebook itself, but those who have visited your site or …

Do You Want Google Using Your Name And Face In Ads? Do You Want Google Using Your Name And Face In Ads?
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Google announced a new update to its terms of service the other day that is unsurprisingly ruffling some feathers. The change enables Google to use users’ profile names and photos across Google products as it sees fit. You know, like …

Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition Twitter Will Reportedly Launch Mobile Ad Network With MoPub Acquisition

Last month, Twitter announced its intent to acquire mobile ad exchange MoPub. Twitter said that it plans to use the technology to build real-time bidding into the Twitter Ads platform. On Monday, a report from the Financial Times indicates that …

Twitter Launches Scheduled Tweets (But Only For Advertisers) Twitter Launches Scheduled Tweets (But Only For Advertisers)
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Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re …