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IAB Releases Playbook For Native Advertising IAB Releases Playbook For Native Advertising
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The Interactive Advertising Bureau (IAB) has released a “Native Advertising Playbook” aimed at serving as a “consistent framework” for for the discussion surrounding native advertising. While not billed as “guidelines,” the organization appears to be trying to develop something resembling …

Google’s ‘Proof’ That Search Ads Boost Offline Sales Google’s ‘Proof’ That Search Ads Boost Offline Sales
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Google is showing what it says is “proof that online search ads can boost offline store sales” on its Think Insights site. This proof comes in the form of an article written by Kirthi Kalyanam, Ph.D., Professor of Marketing and …

Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be

SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectiveness of their marketing campaigns. The firm surveyed 160 …

Google Talks Measurement Challenges In Analytics Presentation Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at Foundry Dublin. It will take about a half hour of your time as …

Intel to Open ‘Pop-Up’ Retail Stores Next Week Intel to Open ‘Pop-Up’ Retail Stores Next Week

Intel today announced that it will open its first ever “pop-up” stores in major cities in the U.S. The stores will appear starting next week in New York, Chicago, and Los Angeles. The idea behind the stores, according to Intel, …

This Is How You Use Instagram To Sell Products This Is How You Use Instagram To Sell Products

Bolthouse Farms is utilizing Instagram for a pretty interesting campaign, encouraging users to snap pictures of its products, tag it with pre-determined hashtags, and get money-saving coupons to use toward the products. Instagram recently launched its ad platform, but this …

Twitter Ads Can Now Target TV Conversations Twitter Ads Can Now Target TV Conversations

In May, Twitter introduced TV ad targeting in beta, and then made it generally available in the U.S. in July. On Thursday, Twitter announced an expansion of its TV targeting suite with the addition of TV conversation targeting, which it …

Google Answers User Questions About Remarketing Lists For Search Ads Google Answers User Questions About Remarketing Lists For Search Ads
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We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office …

Twitter Ads Get Better, Expand To More Businesses Twitter Ads Get Better, Expand To More Businesses
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Now that it’s a public company, Twitter will eternally have a lot of questions to answer regarding revenue. The company’s monetization efforts have been criticized heavily for years, and are obviously now in a greater spotlight than ever. Twitter just …

Google Can Now Use Your Name And Face Wherever It Wants Google Can Now Use Your Name And Face Wherever It Wants
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Remember last month when Google updated its terms of service so that it can use users’ profile names and photos across Google products as it sees fit (like in ads)? Well, that is now in effect. Are you okay with …

Google Shopping & Google Trusted Stores Expand To More Of The World Google Shopping & Google Trusted Stores Expand To More Of The World
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In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. …

Facebook Offers Marketers Twice As Many Partner Categories Facebook Offers Marketers Twice As Many Partner Categories

Facebook announced today that it has doubled the number of Partner Categories available in Power Editor from 500 to 1,000. “These new categories can help marketers reach people who might be interested in their products and services for the upcoming …

Netflix Targets Kids In UK With New Ad Netflix Targets Kids In UK With New Ad

Over the past year or so, Netflix has been greatly increasing its focus on kids. This continues with a new ad the company has just released targeting kids in the UK, called Netflix Kids Takeover: In the ad, Netflix plays …

Instagram Use Among Top Brands Skyrockets Instagram Use Among Top Brands Skyrockets

According to a report from social media analytics company Simply Measured, Instagram is fast becoming one of the hottest networks around for major brands to engage with customers. As of now, 71 of the top 100 brands are using Instagram. …

Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads Google Takes An Hour To Explain How To Use Remarketing Lists For Search Ads
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Google hase released the recording of a new webinar about remarketing lists for search ads (RLSA). “Remarketing lists for search ads (RLSA) is a powerful new feature that brings together intent, context and audience to help you get more sales …

How To Get The Media To Notice You How To Get The Media To Notice You

Today, I would argue PR is more important than ever before. In addition to helping companies increase profiles and attract new clients, PR can be considered the secret weapon for SEO. Unfortunately, despite the increasing importance of PR, it is …

Google Gives Businesses New Offers Creation Tool Google Gives Businesses New Offers Creation Tool

Google has announced the launch of an updated tool for businesses in the United States to quickly and easily create offers for Google Offers, and get them live on Google Maps and other Google products. The tool allows businesses to …

Is This A Promise Google Should Be Breaking? Is This A Promise Google Should Be Breaking?
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Brands may soon be getting even more love from Google as the company is reportedly testing big banner-style imagery on ads on brand-specific search results pages. Do you think these visually-branded ads on search results pages would improve the search …

Now Google Ad Extensions Will Have A Direct Impact On Rank Now Google Ad Extensions Will Have A Direct Impact On Rank
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You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made …

Google Changes Location Targeting For International Search Google Changes Location Targeting For International Search
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Google announced some coming changes to location targeting in AdWords, particularly for international searches. Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location …

Google Talks Advanced Content Experiments In Google Analytics Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we shared one specifically for Mobile App Analytics with Android. Here’s another one about content experiments. In the video, Google Analytics advocate …