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Mike Tyson’s Famous Ear Bite Is Helping Evander Holyfield Sell BBQ Sauce Mike Tyson’s Famous Ear Bite Is Helping Evander Holyfield Sell BBQ Sauce
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Apparently, Mike Tyson and Evander Holyfield are getting along just fine. At least their relationship is good enough that they can joke about one of the most famous moment in sports history to sell BBQ sauce. If you don’t know …

The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy

When the country and, really, the world is descending into an economic sinkhole, you have to play your hand carefully when it comes to how you try to gin up some business and stay afloat. Typically, you’ll see companies shake …

Barry Becher, Television Marketing Guru, Dead at 71 Barry Becher, Television Marketing Guru, Dead at 71
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Barry Becher is a name you may not immediately recognize, but there’s a very strong possibility you’re extremely familiar with his television commercials. Becher, along with partner Ed Valenti, are credited as creating modern-day infomercial marketing with their Ginsu knife …

This Coke Machine May Give You Much More Than A Beverage This Coke Machine May Give You Much More Than A Beverage
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From time to time, Coca-Cola will set up what it calls a Coca-Cola Happiness Machine. Basically, it’s a Coke machine that gives away prizes. The company has taken to social media to promote the machine and drum up interest in …

Facebook Shares Better Than Links For Google Ranking? Facebook Shares Better Than Links For Google Ranking?
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Searchmetrics released a new study finding that the volume of Facebook shares a web page receives is closely correlated with how high it ranks in Google searches. “At the same time, too many Google AdSense ads on a page are …

Facebook Advertisers Can Now Buy Mobile-Only Sponsored Stories Facebook Advertisers Can Now Buy Mobile-Only Sponsored Stories
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You know how everyone is worried about Facebook’s ability to monetize their mobile platform in this tenuous post-IPO period? Today, they might have just taken a significant step in at least moving in the direction of assuaging some of those …

Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold” Browser Size Tool Comes To Google Analytics, Lets You Analyze “Above The Fold”

Google announced the launch of the Browser Size analysis tool in Google Analytics, under the In-Page Analytics report. The tool shades the portions of a page that are “below the fold,” and shows you what percentage of users are seeing …

Social Media in the Middle East [Infographic] Social Media in the Middle East [Infographic]

Yes, we know a social media presence is an absolutely vital component of any successful marketing effort in United States, but how are other countries coming along with adopting the current trends in online media? This next inforgraphic from, Middle …

BMW’s Fashionable New Concept Store in Paris BMW’s Fashionable New Concept Store in Paris

Imagine Louis Vuitton sold high-end sedans instead of handbags and you will get a feel for what BMW was going for with the design of their newest concept store in Paris. Counter to the auto malls you might find a …

Content Experiments in Google Analytics Replace Google Website Optimizer Content Experiments in Google Analytics Replace Google Website Optimizer
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Google announced the launch of Content Experiments in Google Analytics, as a way for webmasters to test different versions of pages to see which ones convert the best. It is replacing Google Website Optimizer, as it carries out much of …

GM Gets Dissed by Facebook, But Ford is Buying GM Gets Dissed by Facebook, But Ford is Buying

You might recall that General Motors recently pulled all their advertising from Facebook’s pages and claimed that the ads weren’t really working for them. Of course, GM’s actions took place just days before Facebook’s much anticipated initial public offering, so …

iAcquire Gets Rid Of Paid Link Offerings Following Google De-Indexing iAcquire Gets Rid Of Paid Link Offerings Following Google De-Indexing

Blogger Josh Davis recently put out an investigative report exposing the marketing firm iAcquire for engaging in paid links for clients. Once Google caught wind of it, iAcquire was de-indexed from Google’s search results. Now, the company has openly admitted …

Google Report Shows Popularity Of Different Ad Units Google Report Shows Popularity Of Different Ad Units

Google released a new report called “Display Business Trends: Publisher Edition,” which looks at aggregated global data across its display ad solutions, including: the DoubleClick Ad Exchange, DoubleClick for Publishers, and the AdSense network. “The goal is not to give …

Can You Build A Business Without Google Traffic? Can You Build A Business Without Google Traffic?
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ClickZ ran one of those good wake-up call type articles about search marketing. It comes with a Penguin headline, but it’s really about much more than Penguin. It’s about how you shouldn’t run your business relying too heavily on how …

Google Analytics Social Reports Move To Traffic Sources Google Analytics Social Reports Move To Traffic Sources

Google recently announced some new social reports, and now the company has announced that it’s consolidated the locations of social reports in general. Specifically, the Social Engagement, Social Actions, and Social Pages reports, which were previously listed in the Audience …

Quizzes & Coupons Key to Facebook Ad Engagement Quizzes & Coupons Key to Facebook Ad Engagement

Say what you want about coupon users, but one thing stands apparent: that’s the way to consumers’ hearts if you’re looking to increase the engagement of your marketing campaign on Facebook. According to a study from Wildfire Interactive, that method …

Oracle Acquires Virtue, A Social Marketing Platform Oracle Acquires Virtue, A Social Marketing Platform

Oracle announced an agreement to acquire cloud-based social marketing platform Virtue. Virtue is designed to let marketers manages social marketing campaigns across Facebook, Twitter, YouTube and Google+ from one place. Oracle wrote in a blog post: The proliferation of social …

The Power of the Video Press Release The Power of the Video Press Release
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What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video …

Facebook or Google: Who Wins at Advertising? Facebook or Google: Who Wins at Advertising?

With the tech world still atwitter ahead of Facebook’s IPO this Friday, it’s expected to be one of the grandest IPOs in history. Investors are apparently so eager about the social network going public that all of the IPO shares …

Branded Apps Lead to More Site Visits [Research Findings] Branded Apps Lead to More Site Visits [Research Findings]

If you’re in the marketing business the findings of this next research study are going to make a lot of sense to you. ABI Research, a company focused on technology in marketing,performed a study in December of last year of …

Marketing with Social Media Makes Ten Kinds of Win Marketing with Social Media Makes Ten Kinds of Win
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Even though most people agree that social media has changed the world of marketing, many businesses still haven’t jumped onboard the social marketing strategy. Utilizing social media sites like Twitter, Facebook, Google+, and even LinkedIn can increase your consumer base, …