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DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, …

PayPal Taps Jeff Goldblum for First Ever National Marketing Campaign PayPal Taps Jeff Goldblum for First Ever National Marketing Campaign
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PayPal is debuting their first ever national marketing campaign in order to highlight their “renewed focus and passion for creating beautiful and simple products.” And in order to get the point across, they’ve called in Jeff Goldblum. The point of …

Online Ad Revenues Reach Historic High Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared …

Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event

LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel. So, if you wanted to …

YouTube Has New Analytics Features YouTube Has New Analytics Features

YouTube is talking about some new analytics features it has rolled out recently, including “time watched” and “annotation” reporting. The “Views” report has been enhanced to show more time watched data .”Estimated minutes watched” can be seen from the Views …

People In Haiti Read #FirstWorldProblems Tweets People In Haiti Read #FirstWorldProblems Tweets
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Ad Agency DDB New York has teamed up with nonprofit WATERisLIFE to take advantage of all those #FirstWorldProblems tweets and spread an actual message: Your “first world problem” aren’t problems. The effort has led to a bunch of videos of …

Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off
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“It is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.” And with that, Facebook has a new strategy when it comes to convincing marketers that their ad dollars …

Twitter Surveys, Coming to a Stream Near You Twitter Surveys, Coming to a Stream Near You

In an effort to increase the tools available to marketers, Twitter is unveiling a new service that will allow them to track the results of their mobile and desktop campaigns. The new product, dubbed Twitter Surveys, will ask users to …

Google Lightbox Ad Format Introduced Google Lightbox Ad Format Introduced
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Google introduced a new “Lightbox” ad format today. This, the company says, is the first of a new family of display ads it’s working on. This family will let advertisers pay only when the user engages with the ad. Interestingly …

Adobe AdLens Gets New SiteCatalyst, AudienceManager Integration Adobe AdLens Gets New SiteCatalyst, AudienceManager Integration

Today, Adobe announced updates to AdLens, its cloud-based media optimization offering. It now comes with “seamless” data integration with Adobe SiteCatalyst, and as well as integration with Adobe AudienceManager for segmentation. With the SiteCatalyst integration, users can tap into data …

Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code
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Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Users can add and …

People Prefer Brand Facebook Pages To Brand Websites. Don’t Blow It. People Prefer Brand Facebook Pages To Brand Websites. Don’t Blow It.
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Facebook has over 900 million active users around the world. That is a lot of potential exposure for brands, and a Facebook Page/Timeline is a heck of a lot easier to set up than a website. Results from a survey …

HootSuite Launches a New Integrated Collaboration Tool HootSuite Launches a New Integrated Collaboration Tool
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HootSuite, a social media management platform used by companies to coordinate their social marketing across multiple social network platforms, today announced the launch of what it is calling HootSuite Conversations. The feature is an integrated real-time collaboration tool for user …

Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics
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Facebook’s already tenuous relationship with its users over privacy and the sharing of personal information has a new wrinkle, as it looks like Facebook has waded into the retail sales tracking business. According to The Financial Times, Facebook has already …

Facebook Launches Strategic PMDs Program Facebook Launches Strategic PMDs Program

At Salesforce’s Dreamforce conference, Facebook announced a new designation for “top marketing developers,” called Strategic Preferred Marketing Developer. “The designation is reserved for a small group of PMDs that are driving outstanding results in the Facebook marketing developer ecosystem and …

What Does The New StumbleUpon Mean For Your Referrals? What Does The New StumbleUpon Mean For Your Referrals?
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This week, StumbleUpon launched a new iOS app with some big changes to the homepage and how users stumble through content, among other things (see our full review and interview with the company here). While the changes have only come …

You’ve Never Loved Anything in Your Life More Than This Lady Loves Her Bacon Sundae

I’m not surprised that a sweet and savory explosion of vanilla ice cream, chocolate, caramel, and bacon is pretty good. But I am surprised that there’s a human on the planet that could get this excited about it. This woman …

Google Shopping Gets More Merchant-Friendly Google Shopping Gets More Merchant-Friendly
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Google announced some changes it has made for merchants in Google Shopping. For one, Google Trusted Stores annotations now appear on product pages within Google Shopping. Google says this provides merchants with “greater ability to attract new customers” and helps …

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads
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Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads …

Email Is Still Huge, And That’s Where People Want To Be Marketed To Email Is Still Huge, And That’s Where People Want To Be Marketed To
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Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has. What …

Google Finally Launches Demographic Targeting Options For Display Network Google Finally Launches Demographic Targeting Options For Display Network

Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers. The feature simply lets you show ads based on certain demographic categories like age and gender. …