All Posts Tagged Tag: ‘Marketing’

Facebook Adds New Capabilities To Lookalike Audiences

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a target audience through the Custom Audiences feature. Now, Facebook is letting advertisers create “lookalikes” based on people who visit their …

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Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and revenue. When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show …

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Here’s How Brands Are Really Using Twitter

How is your business using Twitter? Most are using it simply to increase brand awareness, according to a recent survey from Social Media Marketing University. Of those polled, 79.4% said they are using it for that purpose. 58% said they’re using Twitter to drive traffic, while 55% said to engage existing customers, 51.9% to find new leads and customers, 42% …

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Supply Chains To Be Significantly Impacted By Huge Growth Of ‘Internet Of Things’

Gartner is predicting a 30-fold increase in Internet-connected physical devices within the next six years, and says this will “significantly” alter how the supply chain operates, and create more “cyber-risk exposure”. So how much is a 30-fold increase exactly? We’re talking about 26 billion devices on the “Internet of Things”. For comparison, it was more like 0.9 billion just five …

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Report: Native Advertising Flourishing (Especially In Social)

It’s no secret that native advertising has been on the rise. According to a new report from eMarketer, it has been “flourishing” across social media channels, content portals, news sites, video-sharing sites, and streaming services. It’s giving a great deal of the credit to the growth in mobile use of all of these types of services. The firm recalls December …

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Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just enough to ensure your inventory is viewable, but that time ‘in view’ is a critical measure to increase brand lift …

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Brands Are Probably Overusing Facebook Hashtags

#Brands #need #to #stop #being #so #hashtagheavy. Simply put, your Facebook posts are way less engaging when you overuse the hashtag. Sure, hashtags can be a great tool for brands to utilize across a wide range of social platforms-but when it comes to Facebook, less is more. Socialbakers crunched some data from over 200,000 brand posts on Facebook on found …

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Pinterest Ads Aren’t Going To Be Cheap

It looks like advertising on Pinterest is going to be pretty costly, at least at first. The company first announced its forthcoming ads back in September, and began testing Promoted Pins shortly thereafter, but only in search results or category feeds. And again, these were only tests. We’ve yet to see the real product come to light. When we do, …

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IAB Gives Advertisers A Primer On In-Image Advertising

The Interactive Advertising Bureau (IAB) and its Image-Based Advertising Working Group just released the In-Image Advertising Primer, providing marketers with an overview of this type of ad, which is often used in native advertising campaigns. This is essentially a follow-up to the Native Advertising Playbook the bureau released a few months ago. In-image ads are content-relevant ads inserted within editorial …

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Facebook Is Reportedly About To Slash Your Page’s Organic Reach Even More

Facebook is showing Pages’ organic posts to fewer and fewer people as time goes on. Have you noticed a dramatic drop in the visibility of your own posts? Let us know in the comments. As you may know, in December, the company pushed out an algorithm change to its News Feed, which severely impacted the organic reach for many Pages, …

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Report: Half Of Google Paid Search Clicks Will Come From Mobile By December Of Next Year

50% of Google paid search clicks will come from mobile devices by December of next year, according to Marin Software, which has a new report out on the subject. That figure is based on the current growth rate. The report (via Search Engine Land) is based on data from advertisers who invest over $6 billion per year in ad spend …

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Facebook And Google Propelled Mobile Ad Spend To 105% In 2013 [Report]

There has been a lot of question about the effectiveness of Facebook advertising lately, but the numbers show advertisers are spending tons of money on it, and in mobile, it’s one of the driving forces behind a rapidly growing market. According to a new report from eMarketer, global mobile ad spend increased by 105% in 2013, reaching $17.96 billion, and …

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