All Posts Tagged Tag: ‘Marketing’

Gartner: Digital Marketing Budgets To Increase by 10% This Year

Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, companies spent 10.7% of their annual 2013 revenue on overall marketing activities. Digital marketing spending averaged 3.1%. The firm surveyed nearly 300 people in the U.S. mainly answering for their entire organization …

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Ronald McDonald Gets New Look For Social Media

The image of Ronald McDonald is iconic throughout the world. The McDonald’s mascot has been selling happy meals in nearly every country in the world for decades. Now, with the internet bringing companies closer than ever to consumers, Ronald McDonald is receiving a significant makeover and hopping into social media. McDonald’s this week officially unveiled the new image of Ronald …

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Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when friends are within a half mile radius of one another. Businesses may be wondering if they can tap into this …

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The 20th Most Popular Person On Google+ Tells You How To Use It Better

As businesses face drastic drops in the organic reach of their Facebook posts, there are no doubt some shifting focus over to Google+. With recent reports, who could blame them? Forrester says marketers need to be using it. Shareaholic says it’s much better than Facebook for post-click engagement (as is YouTube, which is connected). Have you seen success with Google+? …

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This Infographic Shows What Your Customers Will Be Like Next Year

Reuven Gorsht recently put out an infographic looking at what an average business customer will look like next year. Spoiler alert: It’s not all that different than what one might look like this year, but the graphic is full of interesting stats that any business would want to take into consideration. For example, 63% of smartphone owners in the U.S. …

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Samsung’s Obama/Ortiz Selfie Ad Miffs White House

Earlier this week, President Obama welcomed the Boston Red Sox to the White House to honor their 2013 World Series run. It wasn’t huge news, as the President of the United States has been welcoming championship sports teams to the White House for decades. There was an interesting moment, however, when Red Sox slugger David Ortiz snapped a selfie with …

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YouTube Gives Brands Their Own Creator Playbook

Google announced on Monday that it has created a new YouTube Creator Playbook for Brands. YouTube has had a “Creator Playbook” for years. It includes tips, best practices and strategies to help marketers build their audiences on the world’s largest video site. Now, brands get their own version. The Playbook is 100 pages long. Among its contents are: an introduction; …

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Gamers May Actually Prefer Freemium, Shows Report

For the past few years a new pricing model has begun creeping into the games industry. Beginning on mobile devices, the so-called “freemium” model gives players a taste of a game for free while plastering the title with ads or holding back crucial gameplay elements or items behind paywalls. For some developers the freemium model has been a fantastic success. …

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LinkedIn Launches Content Marketing Score, Trending Content

LinkedIn has launched a new analytics tool designed to help users gain insight into the impact of their paid and organic content on the social network. It generates a score, which is calculated by measuring “unique engagement,” which is gauged through social actions, and dividing that by your total target audience. More specifically, Content Marketing Score measures member engagement with …

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Report: Big Data A Priority Among Marketers, But Struggles Continue

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from KPMG, which found that 47% of CFO and CIO respondents said they were increasing the capacity (either hardware or personnel) …

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Facebook Adds New Capabilities To Lookalike Audiences

Facebook announced some new targeting capabilities for its Lookalike Audiences option. Facebook launched Lookalike Audiences about a year ago aimed at helping marketers target audience segments with similar common attributes (interest, demographics) to the customers they already identified as a target audience through the Custom Audiences feature. Now, Facebook is letting advertisers create “lookalikes” based on people who visit their …

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Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and revenue. When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show …

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