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Amazon Launches Pages And Posts For Brands Amazon Launches Pages And Posts For Brands
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Amazon has “Pages” for brands now. These come with custom URLs, the ability to post messages across Amazon and Facebook, and their own analytics. TechCrunch’s Ingrid Lunden reports that the company is quietly pushing these out, though the analytics are …

T-Mobile Hires New Chief Marketing Officer T-Mobile Hires New Chief Marketing Officer
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T-Mobile announced this weekend that it has appointed Michael Sievert as the company’s new chief marketing officer. Sievert began his new position today. Sievert has 20 years of marketing experience with companies such as Clearwire, AT&T Wireless, Microsoft, IBM, and …

BlueGlass Acquires Digital Marketing Agency Quaturo BlueGlass Acquires Digital Marketing Agency Quaturo

BlueGlass announced today that it is has acquired digital marketing agency Quaturo, and that Kevin Gibbons will join the company and form BlueGlass UK. “Bootstrapped from day 1, BlueGlass continues to build an independent global company (offices now in London, …

Google Changes AdWords Impression Share Reporting Google Changes AdWords Impression Share Reporting
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Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive) in AdWords. Google is adding new columns …

Facebook: Facebook Exchange Is Doing Better Than Google Exchange Facebook: Facebook Exchange Is Doing Better Than Google Exchange
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In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer …

Google Adds iOS App Download Tracking To AdWords Google Adds iOS App Download Tracking To AdWords

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete …

Google Real Time Analytics Gets Profile Support Google Real Time Analytics Gets Profile Support
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Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (launched last year in beta), will be profile specific and obey the filtering that you have set up on your own …

Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong. That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your …

Facebook Launches Global Brand Pages Facebook Launches Global Brand Pages

Facebook announced the launch of Global Pages for bands. The company describes this as a new structure to provide the best, localized experiences for brands’ customers. The company has been testing the feature for months, but is now making it …

HootSuite Announces Social Media Command Center Offerings HootSuite Announces Social Media Command Center Offerings
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HootSuite, the leading social media management platform used by companies to coordinate their marketing across multiple social networks, today announced it will now be offering Social Media Command Center services. According to HootSuite, the command centers are designed to centralize …

DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads DoubleClick Search Gets Labeling For Campaigns, Ad Groups And Ads

Google announced today that it has added the ability to apply labels to campaigns, ad groups and ads, in addition to keywords, in DoubleClick Search. “You’re no longer restricted by these object’s locations; you can apply labels to any campaigns, …

PayPal Taps Jeff Goldblum for First Ever National Marketing Campaign PayPal Taps Jeff Goldblum for First Ever National Marketing Campaign
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PayPal is debuting their first ever national marketing campaign in order to highlight their “renewed focus and passion for creating beautiful and simple products.” And in order to get the point across, they’ve called in Jeff Goldblum. The point of …

Online Ad Revenues Reach Historic High Online Ad Revenues Reach Historic High

The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012. This is, in fact, a 14% year-over-year increase (compared …

Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event

LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel. So, if you wanted to …

YouTube Has New Analytics Features YouTube Has New Analytics Features

YouTube is talking about some new analytics features it has rolled out recently, including “time watched” and “annotation” reporting. The “Views” report has been enhanced to show more time watched data .”Estimated minutes watched” can be seen from the Views …

People In Haiti Read #FirstWorldProblems Tweets People In Haiti Read #FirstWorldProblems Tweets
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Ad Agency DDB New York has teamed up with nonprofit WATERisLIFE to take advantage of all those #FirstWorldProblems tweets and spread an actual message: Your “first world problem” aren’t problems. The effort has led to a bunch of videos of …

Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off
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“It is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.” And with that, Facebook has a new strategy when it comes to convincing marketers that their ad dollars …

Twitter Surveys, Coming to a Stream Near You Twitter Surveys, Coming to a Stream Near You

In an effort to increase the tools available to marketers, Twitter is unveiling a new service that will allow them to track the results of their mobile and desktop campaigns. The new product, dubbed Twitter Surveys, will ask users to …

Google Lightbox Ad Format Introduced Google Lightbox Ad Format Introduced
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Google introduced a new “Lightbox” ad format today. This, the company says, is the first of a new family of display ads it’s working on. This family will let advertisers pay only when the user engages with the ad. Interestingly …

Adobe AdLens Gets New SiteCatalyst, AudienceManager Integration Adobe AdLens Gets New SiteCatalyst, AudienceManager Integration

Today, Adobe announced updates to AdLens, its cloud-based media optimization offering. It now comes with “seamless” data integration with Adobe SiteCatalyst, and as well as integration with Adobe AudienceManager for segmentation. With the SiteCatalyst integration, users can tap into data …

Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code
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Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Users can add and …