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All Posts Tagged Tag: ‘Marketing’

Pinterest Tests Do-It-Yourself Promoted Pins, New Analytics

Pinterest is beta testing do-it-yourself Promoted Pins and a new analytics offering. Last month, the company announced that it was rolling out Promoted Pins from a group of big partner brands, but with the new test, businesses of any size can promote their own pins. The do-it-yourself pins are available on a cost-per-cilck basis through ads.pinterest.com. For now, Pinterest is …

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What Brands Are Doing Wrong With Visual Social Media

In case you haven’t noticed, consumers on the Internet are doing a lot of their online communication through visuals these days. People are sharing roughly 1.8 billion photos every day just on Facebook, Snapchat, Instagram, and WhatsApp. But image sharing reaches far beyond personal photographs and these particular services, and brands are waking up to this fact. Are you taking …

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Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to public data through Pinterest’s Business Insights API. “Many businesses use Pinterest to learn about their customers,” says Pinterest’s Steve Cohen. …

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Google Hires Fashion Marketer to Head Glass, Make It Cool

Everyone knows about Google Glass. That’s part one. Now, for part two–making people actually want to buy the wearable tech–Google has employed a former top-level marketing executive to head the Glass team. In a post to Google Glass’ Google+ page, Ivy Ross says that as the new head of Google Glass, she’ll be tasked with answering the following question: “Can …

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Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed on well-crafted and strategically designed campaigns, many marketers still struggle to reach the consumers’ inbox,” says Experian’s Erin Haselkorn. “According …

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Facebook Adds Video Metrics To Insights, Ad Reporting

Facebook announced that it is giving businesses new video metrics in the Page Insights tool as well as in Ads Reporting. Page owners can already see how many people started watching their videos, but soon, they’ll be able to see video views, unique video views, the average duration of video views, and audience retention. “These new metrics are designed to …

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Which Social Networks & Types Of Posts Are Working For B2B?

B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic. It looks at the social networks and types of posts that B2B businesses are using, and what’s working. LinkedIn has a sizable lead over Twitter, Facebook, YouTube, and Google+ in the “most used” department, and LinkedIn is helping these …

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Twitter Study Finds Brands ‘Integral’ To Regular Conversation

Twitter has released some new research about the influence of TV and brand-related tweets on consumer behavior. The study was done in partnership with the Advertising Research Foundation, Fox, and DB5. It sought to find how exposure to brand mentions in tweets affect the actions of consumers both online and off. The organizations combined survey responses with behavioral data “to …

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Twitter Expands Geo-Targeting To More Countries, Adds Postal Code Targeting In U.S.

Twitter announced the expansion of geo-targeting features to more advertisers. It has added state and region targeting in Brazil and Canada and postal code targeting in the U.S. It is also adding geo-targeting including state and region targeting to eight new countries including: Australia, France, Indonesia, Italy, Japan, Mexico, Netherlands, and the UK. Twitter now offers granular geo-targeting in twelve …

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Gartner: Digital Marketing Budgets To Increase by 10% This Year

Gartner released some new findings from a survey of marketing executives. Among these are that digital marketing budgets will increase by 10% this year, and that on average, companies spent 10.7% of their annual 2013 revenue on overall marketing activities. Digital marketing spending averaged 3.1%. The firm surveyed nearly 300 people in the U.S. mainly answering for their entire organization …

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Ronald McDonald Gets New Look For Social Media

The image of Ronald McDonald is iconic throughout the world. The McDonald’s mascot has been selling happy meals in nearly every country in the world for decades. Now, with the internet bringing companies closer than ever to consumers, Ronald McDonald is receiving a significant makeover and hopping into social media. McDonald’s this week officially unveiled the new image of Ronald …

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Facebook Says It Doesn’t Use ‘Nearby Friends’ Feature For Ad Targeting ‘Right Now’

On Thursday, Facebook announced the launch of a new “Nearby Friends” feature, which enables people to see when they’re friends are close to their own location. How close? A spokesperson for the company tells WebProNews that the feature recognizes when friends are within a half mile radius of one another. Businesses may be wondering if they can tap into this …

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