Online advertising spend showed a strong second quarter across all channels despite continuing uncertainties from the economy and higher gas prices, according to a new report from IgnitionOne. The report is based on a survey of digital media that showed …

Google says that everyday in the U.S. there are 2.4 billion conversations involving a brand, and that Google directly informs 146 million brand conversations a day. Google has shared some findings from a study on word of mouth, from which …

I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where …

Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands. The event was put on by the team at …

Finally, the television and entertainment industries are starting to get it – their audiences are online, and that’s where they need to be, too. While studios and networks may groan about fans skipping out on live airings of their programs …

This post focuses on one of my favorite places to shop for some of my most intimate apparel, Victoria’s Secret (VS). Victoria’s Secret has a colossal Facebook following with more than 13.7 million “Likes.” The page’s wall is the default …

Many readers hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are …

It’s certainly an interesting time to be a music fan. The rise of social media, along with that of user-generated content and smartphones have come together to not only enhance communication and journalism, but also creativity. The latest example of …

Now that social media participation has become an integral aspect of the marketing mix, businesses are finding ways to increase the return on their social participation through paid amplification. The impact on SEO alone can make this an attractive place …

It’s almost time to kiss the bricks and drink your milk, folks, as perhaps one of the most famous races in the world gets ready for its annual running. That’s right. The Indianapolis 500 is getting ready to drop the …

Infographics are a hit with online marketers this year and as more companies hire designers to artfully represent data in creative and engaging ways, many fall short when it comes to infographic promotion. It’s the old “great content will attract …

To know the value of one year – ask the student who failed their final. To know the value of one month – ask the mother of a premature baby. To know the value of one week – ask the …

We have known for quite some time now that cats love iPads. If you put an iPad on the floor, every cat will paw at any moving object on the screen, resulting is a combination of cuteness, hilarity and concern …

I’ve been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. …

Last week TJ Dietderich, of PR Breakfast Club fame, posed a simple question to me:  I get a lot of questions from friends looking to switch to PR as a career. What are the best online resources to send them to? …

Most websites have a few “golden opportunities” lurking just below the surface – simple strategies or changes you can implement to improve revenue. Identifying and taking advantage of these opportunities can result in significant improvements in traffic and conversions for …

What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of – but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly …

The rise of smartphones has given way to the rise of plenty of interesting marketing strategies – QR codes among them. Simply put, they’re a way to bring people in the physical world (as opposed to people sitting in front …

Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, which is one of those places in love with justifications …

Most of us suckers, I mean business owners, dream of one day handing the keys of the business over to another dreamer that decides that buying our business is the best investment they can make. Or perhaps your version of …

There’s an interesting report out today from Buddy Media, a company that’s built a business out of creating Facebook tools for businesses, and counts major brands like Target, Johnson & Johnson, and ABC (to name a few) among its clients. …