European Consumers' Organisation Calls For EU To Regulate Google

Chris CrumSearchNews

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The European Commission is reportedly preparing its final recommendations in an antitrust case against Google. According to a report from the New York Times, investigators are expected to make recommendations to European Commission Vice President Joaquin Almunia, in the coming days.

The BEUC (European Consumers' Organisation) wrote a letter to Almunia, on March 19, which has been posted to the organization's site today. Here's the letter in its entirety:

Re: Google Antitrust

Dear Vice-President,

I am writing on behalf of the European Consumer Organisation (BEUC) to express our views on the ongoing investigation into the potential abuse by Google of its dominant market position in online search.

Consumers use search engines on a daily basis to source the information most relevant to them and to access content of their choice. The fact that search engines select and rank results according to perceived relevance is, in general, of tremendous benefit to consumers. Consumers trust that search results are impartial and based solely on relevance to their query, without any manipulation of the order or results.

However, we are concerned that the dominant search engine, Google, may have abused its position in the search market to direct users to its own services and secondly to reduce the visibility of competing websites and services. Google continues to expand its areas of activities and develop its own services and products. Given its role as gatekeeper to the internet, Google is in a unique position to restrict access to its competitors and direct traffic to its own services.

Google offers specialised vertical search services in particular segments, such as books, videos, maps and information. According to the comments submitted to the United States’ Federal Communications Commission by Foundem, a UK-based price comparison website, through the Universal search, Google regularly places its own services at or near the top of Google’s search results and diverts traffic from its competitors to its own services. Such claims are confirmed by the findings of the SearchMetrics study, according to which the sites gaining most traffic are owned by Google; this is the case for videos (YouTube), maps (GoogleMaps), shopping (Google), images (Blogger), all of which are owned by Google.

We are seriously concerned that if these allegations are substantiated by the Commission’s analysis and investigation, consumers have suffered harm from Google’s dominance by being provided with partial results of their search queries and thus being deprived of the possibility to make informed choices.

Although we understand that Google has developed its own algorithms for pages ranking that are its own Intellectual Property and cannot be publicly disclosed, it is crucial that consumers are provided with results that are most relevant to their needs without any discrimination or manipulation on the grounds of Google’s own commercial interests.

We expect the European Commission to take a strong stance and protect the principle of search neutrality according to which search results should be impartial and based solely on their relevance to consumers’ queries. It is important that the European Commission exercises its powers to sanction dominant companies who abuse their position to the detriment of consumer welfare.

We remain at your disposal to further discuss our concerns.

Yours sincerely,

Monique Goyens
Director General

There are plenty of groups trying to impede Google's efforts.

Recently, we saw a similar letter written to Almunia from the group Consumer Watchdog, calling on the European Commission to block Google's Motorola deal.

The FairSearch Coalition, which is made up of Google competitors, including Microsoft, recently increased its presence in Europe.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.