All Posts Tagged Tag: ‘Location Targeting’

Report Looks At Performance Of Location Targeting In Mobile Ads

Verve Mobile recently released its annual State of the Market review, looking at location-powered mobile advertising (via MarketingCharts). According to the report, mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by factor fo 2x. Of 2,500 mobile campaigns analyzed, most of them utilized location targeting (which is a focus of the firm’s offerings), but here’s a look at location …

Read More