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location-based services Articles

eBay Buys WHERE to Expand in Local and Mobile eBay Buys WHERE to Expand in Local and Mobile

eBay announced today that it has agreed to acquire location media company WHERE in an effort to better position eBay in the local and mobile commerce spaces. “Local commerce companies like WHERE are blurring the lines between in-store and online …

Groupon Acquires Pelago, Makers of Whrrl Groupon Acquires Pelago, Makers of Whrrl
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Groupon has acquired Pelago, the makers of the Whrrl location-based service/check-in app. Pelago CEO and co-founder Jeff Holden took to the company blog to announce the news. He says: You might think at first that this is strange… But it …

Google Latitude Check-In Offers Take On Foursquare Google Latitude Check-In Offers Take On Foursquare
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Back in February, Google added check-ins to Google Latitude, the company’s social location-based service. The feature found its way to the iPhone a couple weeks ago. During SXSW, Google rolled out check-in offers for 60 places around Austin, Texas, and …

Foursquare: Google Would Be Great Partner Foursquare: Google Would Be Great Partner

Foursquare announced the expansion of its Venues API today, as part of its Venues Project. This allows developers to tap into information about places so they can see what’s popular in real time, tag photos, drinks, and other data, and …

Foursquare Talks Future of Locations at SXSW Foursquare Talks Future of Locations at SXSW

Everyone is trying to figure out the answer to getting location-based services to go mainstream. SCVNGR CEO Seth Priebatsch talked about this yesterday. He thinks this  will be the decade of the gamer layer, and that looking at game mechanics …

SXSW – SCVNGR CEO Aims to Solve Real Problems with Games

When you hear about location-based services, Foursquare is probably the first brand that comes to your mind. They’ve arguably made the biggest mark on the space sofar, but while Foursquare faces growing competition from big brands like Google and Facebook, …

Foursquare for Business – An Increasingly Attractive Option
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Yesterday, Foursquare CEO Dennis Crowley announced the new version of Foursquare - Foursquare 3.0 - with new discovery features, and mentioned that businesses would be getting some new types of specials to offer customers this week. Foursquare is now talking about them …

Foursquare Partners with American Express
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Foursquare and American Express have entered into a partnership that will see card users getting discounts at stores, restaurants, etc. via Foursquare. WebProNews recently exchanged a few tweets with Foursquare CEO Dennis Crowley, following an article we posted questioning how …

Augmented Reality + Location = The Holy Grail for Marketers?
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WebProNews recently spoke with Layar’s augmented reality strategist Gene Becker about the present and the future of augmented reality. Layar thinks AR will become essential to consumers’ mobile experiences. 

Foursquare Announcements Coming at SXSW

This week, we posted an article about some comments Foursquare co-founder Dennis Crowley made about competing with Facebook. He responded to this, and we exchanged a few tweets. Bottom line: expect multiple announcements from the company at SXSW. 

Foursquare’s Dennis Crowley Talks Facebook Competition

Foursquare co-founder Dennis Crowley appeared on CNBC, discussing how Foursquare can compete with Facebook.

Foursquare Hosts Developers at Hackathon
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Recall, it was not too long ago that Foursquare released their latest developer toolset, the foursquare API v2.

Recently, in an effort to bolster the developer community and kick start more Foursquare-based apps, the company hosted their first Hack Day event in New York. According to the Foursquare dev blog, some 150 developers showed up at the event including geeks from around the States and even a few from Canada. 

Digital Signage is Getting Smarter and More Attractive to Advertisers
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Earlier this month, we had a conversation with AdCentricity President Rob Gorrie, about the potential of digital out-of-home marketing, as location technology fuels the trend. His firm counts Disney, American Express, Verizon, Bank of America, Toyota, GM, Samsung, and Evian among its recent clients.

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

Using Google Latitude For Business
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Using Google Latitude is and should be a personal thing – only to be used with people you trust. I use Latitude with my friends and make sure to only confirm close friends. However, recently I met a woman that works in marketing for a health organization.

Foursquare Grows By 3,400% – Are You Part Of It?

Foursquare grew by 3,400% in 2010, according to the company, with total check-ins reaching 381,576,305 around the world (in every country) – plus one from outer space, when an astronaut checked in from the International Space Station in October.  It has 6 million users.

Foursquare Launches Quest to Get More Local Businesses
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Foursquare announced the expansion of its "Ambassador Program", a pilot program the company launched last year that lets users get their favorite venues signed up for the Foursquare’s Specials platform. The program is designed to get more businesses on Foursquare. 

Foursquare Users to Get Tips on Nearby Businesses

Foursquare and Examiner.com have teamed up to bring local Examiner content to Fousquare users via Fousquare’s website and mobile apps. This content will consist of tips or "insight and recommendations on nearby venues, restaurants, events, businesses and landmarks" from Examiner’s 68,000 contributors in 233 U.S. cities. 

Google: We Already Have Groupon-Like Products
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Google’s Marissa Mayer recently made the switch from the company’s VP of search products to focusing on the company’s geo and local products.

Will Location-Based Services Break Out in 2011?
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Location-based services continue to get a great deal of attention as more services pop up, existing ones add features and integrations, and businesses find ways to take advantage of them. You can bet that this space is only just getting started. Over the next year, we’re going to see a lot of innovation in location-based services/check-in apps. 

Businesses Can Offer Customers Deals for Checking In with Yelp

Yelp has announced check-in offers for businesses, meaning that businesses can offer Yelp users special deals for checking in at their place of business. Check-ins are tied to Twitter and Faecbook (for Android and iPhone users), so when a user checks in, they are potentially sharing it with a lot of their friends. 

The feature is part of the business owner dashboard on Yelp, and the company says it gives businesses a measurable way to reward their loyal customers while attracting new ones.