Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.
Update: According to Bing, all of the features that were announced are now live. However, they do not appear to be live yet for me. I am guessing they will be soon at least.
Back in the summer, Twitter announced that it was working on an API to give developers the ability to geotag tweets. The company has now made that available.
There is no geotagging on Twitter.com yet, but Twitter apps will now be able to support it. So potentially, you will be able to geotag tweets and show the location from where you tweeted.
comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.
"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here's a look at some additional numbers:
The number of U.S. searches grew 31 percent across all media platforms between June 2008 and June 2009 (21.9 billion searches in June 2009), according to a new study by TMP Directional Marketing.
Search engines continue to be the main source for local business information. Local search sites increased slightly in usage, from 11 percent in 2008 to 12 percent in 2009. Also Internet yellow page sites gained ground as primary sources of local business information, from 19 percent usage last year to 21 percent this year.
Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it's the easiest way to advertise your business to local customers on Google, because they require no maintenance.
Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.
Google has launched a new version of local search for mobile. This version heavily utilizes Google Maps to make organization of results easier on your phone.
The new local search for mobile lets you find business listings on Google Maps while you're on your computer, where you can "star" them. Once you star them, you can easily find your starred listings grouped together from your phone, making it easy to keep the listings you need while you're out, together. This can potentially make errand running a lot easier, as demonstrated in the video below.
The 2009 TechCrunch 50 conference was held this week, and 50 start-ups each had a chance to make a presentation, and then the judges picked one grand-prize winner at the end of the whole thing to win $50,000.
The winner this year, was a company called Redbeacon, which just happens to have been founded by three ex-Googlers - Ethan Anderson, Yaron Binur, and Aaron Lee, who were product managers and engineers with the Internet giant.
AT&T Interactive has announced an updated version of its YellowPages.com YPMobile app for the iPhone. The new version has a couple of new features that focus on the discovery, planning, and sharing of local businesses and events - video profiles and Pay Per Calls ads.
iEntry 10th Anniversary
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