comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.
"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here's a look at some additional numbers:
The number of U.S. searches grew 31 percent across all media platforms between June 2008 and June 2009 (21.9 billion searches in June 2009), according to a new study by TMP Directional Marketing.
Search engines continue to be the main source for local business information. Local search sites increased slightly in usage, from 11 percent in 2008 to 12 percent in 2009. Also Internet yellow page sites gained ground as primary sources of local business information, from 19 percent usage last year to 21 percent this year.
Google has introduced a new type of ad for local businesses called Local Listing Ads. They are designed to display when users search for a business in its local area. Google says it's the easiest way to advertise your business to local customers on Google, because they require no maintenance.
Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.
Google has launched a new version of local search for mobile. This version heavily utilizes Google Maps to make organization of results easier on your phone.
The new local search for mobile lets you find business listings on Google Maps while you're on your computer, where you can "star" them. Once you star them, you can easily find your starred listings grouped together from your phone, making it easy to keep the listings you need while you're out, together. This can potentially make errand running a lot easier, as demonstrated in the video below.
The 2009 TechCrunch 50 conference was held this week, and 50 start-ups each had a chance to make a presentation, and then the judges picked one grand-prize winner at the end of the whole thing to win $50,000.
The winner this year, was a company called Redbeacon, which just happens to have been founded by three ex-Googlers - Ethan Anderson, Yaron Binur, and Aaron Lee, who were product managers and engineers with the Internet giant.
AT&T Interactive has announced an updated version of its YellowPages.com YPMobile app for the iPhone. The new version has a couple of new features that focus on the discovery, planning, and sharing of local businesses and events - video profiles and Pay Per Calls ads.
You've had dozens (or possibly hundreds) of articles about how to use Twitter for your businesses hurled at you over the last year or so. There are a lot of good ideas, a lot of bad ones, and a lot of contradictions. What do you expect though? The marketing world is still trying to figure this whole social media thing out. Some are having great success, and some are just wasting a lot of time.
Google has now made it easier to view businesses in Street View on Google Maps. When a user conducts a local search, the bubble that pops up on business results will show a Street View link.
Users can click on that link and see the business marked with a 3D marker in Street View, just like the one you'd find on the map. When you click the marker, details about the business are shown right within Street View.
Twitterers in Australia will be happy to know that TwellowHood, the Twellow feature that allows Twitterers to connect with people in their own area, is now available in Australia. Previously, it has been available in the US and Canada, and will continued to be expanded to other parts of the world.
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