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Square Gives Small Businesses Attractive New Email Marketing Option

Square Gives Small Businesses Attractive New Email Marketing Option

By Chris Crum April 7, 2015

Square just announced a new service that might make email marketing service providers a little nervous. It’s called Square Marketing, and comes with an email marketing solution for small businesses, who use Square for payments. It’s unclear exactly how many …

Why Aren’t SMBs Investing More In Online Marketing? Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a …

Google Rolls Local Update Out To More Countries Google Rolls Local Update Out To More Countries

Back in July, Google launched an algorithm update that shook up local search results in the U.S. While Google never gave it an official name like Panda or Penguin that we’re aware of, Search Engine Land started calling it the …

eBay Labels Now Available On Mobile eBay Labels Now Available On Mobile

eBay announced that it is now offering sellers labels from its mobile apps. While you could access and print labels from the desktop before, the functionality has been expanded to make it more convenient. The company announced in a short …

Etsy Launches New Local Feature In Pilot Etsy Launches New Local Feature In Pilot

Etsy announced that it’s launching a pilot program that will alert shoppers on their mobile device that an Etsy seller they like is selling at a local event. “Etsy Local push notifications are a new way for Etsy sellers and …

Bing Adds Quick Answers For Local Info Bing Adds Quick Answers For Local Info

Microsoft announced that Bing will now display quick answers to queries related to local information. These come in the form of “facts” at the top of the search page, which provide things like phone numbers for restaurants, hours of local …

Amazon Launches Restaurant Delivery Service Amazon Launches Restaurant Delivery Service

Back in June, while I was on vacation, there were reports about Amazon readying the launch of a food takeout service. This followed earlier reports that the company was working on a new local services offering, and was said to …

Yelp Names Top 20 Cities For Local Holiday Shopping Yelp Names Top 20 Cities For Local Holiday Shopping

Yelp has put together its top 20 list for cities to shop local for the holidays. The company recently commissioned a survey from Nielsen to find out about people’s plans for local holiday shopping. It found that eight in ten …

Yelp Reviews Say More Than You Realized Yelp Reviews Say More Than You Realized

Yelp reviews can have a tremendous impact – for better or for worse – on a business. They can dictate whether or not a customer decides to visit. This is one of the reasons the site/app is so controversial with …

Facebook Has A New Directory For Local Places Facebook Has A New Directory For Local Places

Facebook has an interesting new local search and discovery tool available at Facebook.com/places. It gives users a look at places with Facebook pages, including those your friends have been to (with their comments) and others who have left reviews. The …

Apple Gives Business Local Listing Tool For Maps Apple Gives Business Local Listing Tool For Maps

Apple launched a new way for businesses to verify listings on Apple Maps – Apple Maps Connect. Between the popularity of Apple devices and the company’s increasingly independence from Google services, it’s probably a good idea to make sure you …

Groupon Wants To Get Your Business Found In The Search Engines Groupon Wants To Get Your Business Found In The Search Engines

Groupon announced what it’s referring to as a “bold initiative to build a page that lives on Groupon and search engines for almost every local business in the United States.” The initiative is called Groupon Pages, and is essentially business …

Facebook Announces Local Awareness Ads Facebook Announces Local Awareness Ads

Facebook announced a new ad product for local businesses called Local Awareness ads. These let businesses find new customers by showing ads to groups of people who are near that business’s neighborhood. “Local awareness ads are built to be more …

Tool Claims To Show Google Search Bias Tool Claims To Show Google Search Bias

As recently reported, Yelp has formed a coalition (not entirely unlike the FairSearch Coalition) with other Google critics/competitors Consumer Watchdog, Jameda, HolidayCheck, TripAdvisor, and Fight for the Future. The group launched the site Focus on the User, which comes with …

Google Expands Local Inventory Ads Google Expands Local Inventory Ads

Google announced the expansion of its local inventory ads to additional countries and formats. The ads are now available in the UK, France, Germany, Japan, and Australia. “More and more people turn to search to plan their local shopping trips,” …

Report: SMB Local Media Spending To Surpass $50B Next Year Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 …

Yelp Launches Mobile Review Translation On iPhone Yelp Launches Mobile Review Translation On iPhone

Yelp announced the launch of automated review translation in its iPhone app. They offer reviews in fifteen languages in 27 countries. As the company continues to expand internationally, this will only become more important. The app makes use of Bing …