WebProNews

Google Now Penalizing For Slow Landing Pages

There's an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages.

Big Retailers Flunk Search Test

So, while perusing Google's Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what's so special about it, I googled it, only to embark on one frustrating journey.

ACCM: 15 Landing Page Tips

There's an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to  take a desired action. Accomplishing this is a matter of patience, thorough testing, and intuiting a visitor's desire. (Coverage of the ACCM conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Page Load Times Affect AdWords Quality Score

Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.

Raising Conversions By 55% Or More

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook.

SES: Avoid Those Rough Landing Pages

Your budget just took a charge for a click, and a potential conversion will hit your landing page in a second. Session panelists at SES San Jose talked about what those arrivals should find when they land.

Got Landing Pages? Yahoo's Got Suggestions

Michael Mattis has nine hints about landing page optimization that should make the lives of site publishers a little easier.

Cabela's Learns Valuable SEO Lesson

Fewer clicks led to more conversions when outdoor outfitter Cabela's made a change that SEO pros should recognize, and businesses should employ.

Landing Pages and the Customer's State of Knowledge

I wrote before about creating landing pages completely focused on the use of words that your customers use.

Hosted Business Pages From Google

Google now hosts AdWords landing pages for those people who don't have a website of their own.