WebProNews

Promote the Right Landing Page to Maximize Holiday Sales

With the holiday season on the way, online retailers are obviously going to be looking for big sales. A lot of retailers are turning to Facebook and Twitter to help in that department, but if you sell goods online, there's no better place to start than on the site itself.

Test Landing Pages for Big Impact on Bottom Line

Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world of difference when it comes to revenue. It's a simple concept. Test different versions of landing pages, and tweak them based on what works. While the concept behind testing and optimizing is simple in theory, the results that can come with enough attention to these things, can have a tremendous impact on a business's success.

Google Aims to Help Advertisers Improve Conversions

There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

Landing Pages: Think Simple, Think Specific

It took a long time for big companies to enter the world of search marketing, and once they did there was sudden fierce competition for the moms and pops out there eking it out online. Now, as then, those same moms and pops can outmaneuver the big boys by capitalizing on bigger company weaknesses. Today’s advantage: landing pages.

Google Now Penalizing For Slow Landing Pages

There's an extra factor in the Quality Score for AdWords clients, tied into the speed (or lack thereof) of their landing pages.

Big Retailers Flunk Search Test

So, while perusing Google's Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what's so special about it, I googled it, only to embark on one frustrating journey.

ACCM: 15 Landing Page Tips

There's an art to landing pages but the end goal is the same for all of them: Getting the prospective visitor to  take a desired action. Accomplishing this is a matter of patience, thorough testing, and intuiting a visitor's desire. (Coverage of the ACCM conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Page Load Times Affect AdWords Quality Score

Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.

Raising Conversions By 55% Or More

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook.

SES: Avoid Those Rough Landing Pages

Your budget just took a charge for a click, and a potential conversion will hit your landing page in a second. Session panelists at SES San Jose talked about what those arrivals should find when they land.