All Posts Tagged Tag: ‘John Battelle’

Federated Media Sells Brand, Content Marketing Business, Forms ‘Sovrn’ With Battelle And Knapp

Federated Media announced that it has sold its brand and content marketing business to LIN Digital Media. Federated’s programmatic media and publisher platform business, which was built through its Lijit Networks acquisition back in 2011, will serve as an independent entity under the name sovrn Holdings, Inc. Federated Media Founder, Executive Chairman and CEO John Battelle will go to sovrn, …

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John Battelle Going Back To CEO Role At Federated Media

Federated Media Publishing announced today that Deanna Brown is stepping down as CEO. Founder John Battelle ,who has been in an Executive Chairman role since handing over the CEO reins to Brown in early 2011, is reprising his role as chief executive. Battelle wrote about the decision on his blog. Following is just a snippet: So when Deanna told me …

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Branding Sometimes Means Being Human

For years now, online marketing professionals have stressed the importance of the human element, particularly in social media. The point was elaborated on in a keynote at the Online Marketing Summit in San Diego today, where an audience of B2B and B2C marketers listened to Federated Media CEO John Battelle and special guest Anne Holland, who runs Which Test Won, discuss how to apply this concept to branding.

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