A couple weeks ago, JC Penney put out an ad essentially begging customers to come back after alienating a third of them, and dropping holiday sales by 32%. The ad, which has since been set to private on YouTube, said, …

Update: Interestingly JC Penney has now set the video to private. JC Penney has put out a video apologizing for alienating loyal customers, and essentially begging them to come back. Will it work? Let us know what you think in …

When the country and, really, the world is descending into an economic sinkhole, you have to play your hand carefully when it comes to how you try to gin up some business and stay afloat. Typically, you’ll see companies shake …