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JC Penney Articles

JCPenney Closing 33 Under-performing Stores In Spring JCPenney Closing 33 Under-performing Stores In Spring
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The start of 2014 has not been a good one for various big-named retail stores. For example, Target encountered various issues with their credit card information debacle. Now, popular clothing and home-goods department store JCPenney recently announced that they will …

J.C. Penney Announces The Closing of 33 Stores Nationwide, Cuts 2,000 Jobs J.C. Penney Announces The Closing of 33 Stores Nationwide, Cuts 2,000 Jobs
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On Wednesday, Jan. 15 the J.C. Penney Company, Inc. announced that it would be closing a total of 33 stores across the United States. In a brief press release earlier today, the ailing retail chain stated that the executive order …

JC Penney’s New Ad: You Came Back To Us, Thank You JC Penney’s New Ad: You Came Back To Us, Thank You

A couple weeks ago, JC Penney put out an ad essentially begging customers to come back after alienating a third of them, and dropping holiday sales by 32%. The ad, which has since been set to private on YouTube, said, …

Will JC Penney’s Social Media Strategy Help It Win Back Customers? Will JC Penney’s Social Media Strategy Help It Win Back Customers?
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Update: Interestingly JC Penney has now set the video to private. JC Penney has put out a video apologizing for alienating loyal customers, and essentially begging them to come back. Will it work? Let us know what you think in …

The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy

When the country and, really, the world is descending into an economic sinkhole, you have to play your hand carefully when it comes to how you try to gin up some business and stay afloat. Typically, you’ll see companies shake …