All Posts Tagged Tag: ‘Internet advertising’

Internet Ad Revenue Pops Q1 Record with $8.4 Billion

The 2012 fiscal year is off to a good start for internet advertising as the first quarter welcomed a record-breaking $8.4 billion in revenue, more than any previous first quarter. The news comes by way of the semi-annual Internet Advertising Report, compiled by Interactive Advertising Bureau and PwC U.S., that found that this first-quarter record is a 15% increase over …

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Nielsen and Google AdWords Study Younger TV Viewers

Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age 18 to 49 spend only an average of 39 minutes per day watching TV. This is significantly less time than …

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IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That is a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter …

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