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All Posts Tagged Tag: ‘Infographics’

Here’s How To Make Your Instagram Marketing As ‘Perfect’ As Possible

Here’s How To Make Your Instagram Marketing As ‘Perfect’ As Possible

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it’s about to become a much better one for a lot more businesses thanks to recently announced features. Are you incorporating Instagram into your marketing efforts in any meaningful way so far? Do you plan to do more with it in the …

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Infographic Looks At The State Of B2B Product Marketing in 2015

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product. In marketing that, the company shared an infographic (via MarketingProfs) looking at The State of B2B Product Marketing in 2015. It makes use of research …

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These Are The Customer Fears Your Ecommerce Business Must Ease

These Are The Customer Fears Your Ecommerce Business Must Ease

People are more willing to shop online than ever before. Demandware found that online shoppers bought more in less time during Q1. Still, as sophisticated as ecommerce has gotten over the years, there are still reasons people avoid it and continue to be afraid of it. Sitejabber has an infographic (via Social Media Today) that looks at what people fear …

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Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

Here Are Your Latest 10 Tips For Improving Email Open Rates (Plus Some Additional Advice)

If you run email marketing campaigns, you’re on a constant quest to improve your open rates. There are plenty of tactics out there that you can employ to potentially increase them, and an infographic from Sikich (via MarketingProfs) gives you ten of them: Earlier this year, we looked at what it takes to improve email open rates as those in …

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This Infographic Looks At The Next Generation Of Commerce

This Infographic Looks At The Next Generation Of Commerce

The recent 2015 Next Generation of Commerce study from Acquity Group, looks at what the firm considers “untapped opportunities” for brands across nontraditional spaces. It says these opportunities cater to younger generations especially. For one, it found that nearly half of consumers (45%) say recognizing a brand they often buy on multiple media channels, such as TV, social media and …

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These 2 Infographics Should Greatly Help You With Your Social Media Strategy

These 2 Infographics Should Greatly Help You With Your Social Media Strategy

Businesses have long struggled with how to get social media “right,” and it’s only getting more complicated as more and more services and tools become available. For example, we recently looked at some strategies for taking advantage of Twitter’s new Periscope app. It never ends, does it? Either way, there are a couple of interesting infographics making the rounds, which …

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Online Sellers Should Look At These Pinterest Shopping Stats

“The results are in: if you sell online, you should be on Pinterest,” says Shopify social media manager Dayna Winter. But you already knew that, right? In case you didn’t, Shopify has a new infographic out further highlighting the importance of Pinterest to online sellers. It makes use of data from a partnership between Shopify and Pinterest as it relates …

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Infographic Looks At Rapid Evolution Of Technology

Commissioned News Story (Source: Technology Services Group) Do you ever just take a minute to think about how much better your life has become as a result of advances in technology, and how quickly these advances have actually been made? Just think. Only twelve short years ago, floppy disks were still standard for storing data, and smartphones as we know …

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Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

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ShareThis Study Looks At Pinterest And Purchases

ShareThis has a new report out combining third-party purchase data and its own social data to examine the value of a pin on Pinterest. “Pinterest’s recent valuation at $11 billion and growing international user base further solidify it as a valuable place for brands to connect with consumers at critical moments of purchase intent,” a spokesperson for the company tells …

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A Clearer Look At Mobile Ad Viewability

The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess. There are organizations trying to change that, but in some cases, it’s …

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Franchise SMBs To Spend 1/2 Of 2015 Ad Budgets Online

Franchise small and midsize businesses plan to spend about half of their annual ad budgets on digital, according to a new report from BIA/Kelsey. It found that these businesses, on average, spent $87,165 on advertising and promotion during the 12 months ahead of the survey, which is up from $57,072 the year prior. On average, they spent 39.1% of their …

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