India Articles

Marketing Jobs Now Outsourced to India & China

There’s a disturbing side-effect that’s coming from the increased use of internet marketing – it can be done cheaper in China and India.

While advertising continues to bring us greater efficiencies and cheaper costs, it’s also driving our need for faster turnaround and rapid deployment. When you can test 100 ads online within a week, you need a solution that can keep up with that pace, without breaking the bank.

Yahoo India’s Managing Director To Depart

Yahoo India will soon be deprived of its managing director – reports indicate that George Zacharias has put in his “four-to-six week notice.”  After concluding his career with Yahoo, Zacharias intends “to pursue his own entrepreneurial interests.”

Google Forges Alliance With Airtel

India’s population long ago passed the one billion mark, and Bharti Airtel Broadband & Telephone Services is that country’s largest private broadband and telephone service provider.  Thanks to a new deal, the gigantic corporation is also Google’s partner.

New Yahoo India Advertising Is A Familiar Face

In yet another country-specific step, Yahoo has announced the launch of Yahoo India Advertising.  The site’s getting some mixed reviews, however; it’s pretty professional, yet it’s also nearly identical to the original Yahoo Advertising.

Google Bonds With Band Of Angels

At WebProNews, we write about Google acquiring other companies on what seems like a daily basis.  We may soon get to write about Google funding them, as well – the search engine giant has joined the Band of Angels, and will invest in young Indian companies.

Yahoo Buys Significant Stake In Tyroo Ad Agency

Yahoo and Google both appear dedicated to growing their presence in the Indian market, and to this end, Yahoo recently announced that it had bought a stake in Tyroo Media.  Call this one a “significant investment” (as Yahoo does) – it’s equal to about 35% of the company’s value.

Google, Yahoo Interest In Rediff Dismissed

A rumor reported at the Hindustan Times about India’s Rediff portal being a takeover target appears to be more of a leap of faith than a hot tip.

iShare Could Challenge Orkut, YouTube

Google’s Orkut is extremely popular in some countries, while YouTube has been successful just about everywhere.  And now iShare, a service from Rediff, intends to compete with both services, which begs the question of whether both – or neither – of them should be concerned in any market.

Google Library Project Gets Japanese Partner

For a while there, Google was gaining partners for its Books Library Project on what seemed like a daily basis.  That rush (appears to have) stopped, but now one more school has signed up: Japan’s Keio University.

Google Takes Another Shot At Transliteration
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Translating something from Spanish to English is a neat trick, but both languages use the same alphabet.  Google’s looking at something tougher – transliteration – to bridge the gaps between America and several different markets.

J.K. Rowling, eBay India Mix It Up

J.K. Rowling has made millions of readers happy, but she’s also made eBay India kinda mad.  Hurt, actually, in a sort of whiny-little-kid-with-a-lawyer sense.  The company objects to the way in which Rowling portrayed a court case.

Orkut Causes Outrage In India
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When you hear about vigilantes, your next thought isn’t likely to involve Orkut, Google’s semi-popular social network.  Nonetheless, the contents of that site have spurred some Indian students to attack cybercafés.

Google, Yahoo Vie For India’s Attention

It looks like one lucky American search engine may soon cozy up to the Indian government – both Google and Yahoo are in talks with India’s National Informatics Centre.

JGoogle, Yahoo Vie For India's Attention
"Google, Yahoo Vie For India’s Attention"
JGoogle, Yahoo Vie For India's Attention

Google Library Project Befriends Belgium

Ghent University is located in Ghent, which is a city in Flanders, which is a region in Belgium.  You probably recognized at least one or two of those names, but you’re sure to know this next one: Google.  And Google has just partnered with Ghent University.

Guruji.com Offers Indian Alternative To Google
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The term “Google killer” is bandied about every so often, but let’s face it: no one company is going to kill Google anytime soon.  But a company could “stump” the search engine giant – particularly in a foreign market – and Guruji intends to do exactly that.

Google Sallies Forth Into Singapore
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After months of rumors, Google has finally opened an office in Singapore.  The search engine giant is also reportedly in talks to open a research and development center on the island city-state – yes, let another round of rumors begin.

Yahoo oneSearch Shows Up In India

Seven countries in one day – whew, Yahoo oneSearch must be tired.  All right, that was a little silly, but the service has been through a lot of launches in recent days, and it’s now freshly available in India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Google Sets Sights On Indian “Techno Complex”

Never mind another research facility, and a call center is so comparatively small as to be out of the question; Google intends to build a new “state-of-the-art techno complex” near Hyderabad, India.

Yahoo India Looking for Travel Partner

Business Standard has reported that Yahoo! India is looking for a partner in India to offer travel related services. George Zacharias, MD, Yahoo! India has said that “We want to be in this space and we should be finalising our partner pretty soon.”

Google India Appoints Rao As MD

Google India has appointed Shailesh Rao as managing director for, sales and operations in India. Shailesh Rao will reportedly be based in Delhi and manage Google’s business and partnerships in India.

Google India to Establish Rule Over Rural India

Google India plans to establish their rule over rural India. Business Standard informs, “It is developing with local vendors a simpler search engine, as well as content tailored to the needs of rural users.