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IDC Articles

Mobile Phone Market Shows Signs Of Improvement
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The global mobile phone market saw slight growth in the third quarter, according to IDC’s Worldwide Mobile Phone Tracker.

Year-on-year growth remained negative, but improved from the first half of 2009. Mobile shipments totaled 287.1 million units worldwide in Q3, down from 6 percent from the previous year, but up 5.6 percent from the second quarter.

IT Sector To Help Global Economic Recovery

The expected growth rate for IT employment of 3 percent per year is more than three times the rate of growth of total employment and a solid indicator that investing in IT will contribute to economic recovery and growth, according to a new study by Microsoft and IDC.

Online Ad Spending Dips 5% In Q2

Global spending on Internet advertising declined for the second consecutive quarter, by 5 percent, to $13.9 billion from $14.7 billion in the same quarter a year ago, according to a new report from IDC.

All global regions posted losses, except for the Asia/Pacific region and Japan, which saw slight gains in the second quarter. U.S. online ad spending also dropped for the second quarter in a row, by 7 percent year- over- year, to $6.2 billion from $6.6 billion.

Mobile Market Improves In 2Q
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The global mobile phone market saw another quarter of year-over-year decline in the second quarter of 2009, shipping a total of 269.6 million units, down 10.8 percent from 302.2 million units in 2Q08, according to IDC.

The second quarter results are an improvement from the 17.2 percent decrease in the first quarter, but challenges from the economic crisis remain a factor to watch.

IDC Predicts Contraction In Online Ad Spending

Going into the recession, expert after expert said it: online advertising was supposed to represent a safe haven of sorts, an area into which money would pour regardless of whatever else was happening in the world.  Unfortunately, a new report from IDC suggests that’s no longer the case, as a year-over-year decrease in revenue seems about to occur.

Social Network Users Ignore Most Ads
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While social networking continues to remain popular and grow, advertisers looking to grab users attention are seeing low click-through rates according to a new survey from IDC.

There are four major reasons why people use social networks: to connect and communicate; in response to peer-pressure; for entertainment; and for work-related purposes.

Cloud Computing Services To Reach $42 Billion
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Over the next five years spending on IT cloud services is expected to grow nearly threefold, reaching $42 billion by 2012 and accounting for 9 percent of revenues in five key market segments, according to a survey from IDC.

Spending on cloud computing is on track to accelerate during the forecast period, capturing 25 percent of IT spending growth in 2012 and close to a third in 2013.

U.S. Consumers Opposed To Bandwidth Caps

A new survey of U.S. consumers conducted by International Data Corporation (IDC) finds that consumers have a much different view of broadband access and telecom policy that is at odds with many telecom policy makers.

The majority (94%) of respondents see value in broadband service providers (BSP) that dynamically allocate premium bandwidth for some types of traffic, such as video, VoIP, and gaming.

Report: 2011′s Online Ad Market To Be Worth $106B

The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC.  By the time 2011 rolls around, online advertising still won’t have replaced traditional methods, but a whole lot more money will be involved than what we see today.

Online Advertising To Be Major Subject At Cannes Event

Online advertising is expected to be a major subject when advertisers from around the globe meet in Cannes on the French Riviera as the industry tries to deal with uncertain economic times.

About 12,000 ad people, art directors, markets, producers and clients will attend the week -long Cannes Lions 2008 festival that started on June 15 and runs to June 21.

U.S. Online Ad Revenues Rise In First Quarter

Revenue from U.S. online advertising increased by 23.9 percent to $7.1 billion in the first quarter compared to $5.7 billion in the first quarter of last year, according to IDC.

Despite the sluggish economy, IDC expects Internet advertising to continue to expand rapidly during 2008, even though advertising across all media will most likely be cut back as advertisers look to save money and find more effective marketing channels.

Global PC Shipments Remain Solid

Global PC shipments grew by 14.6 percent to 69.5 million units in the first quarter of 2008, which beat previous estimates of 13.2 percent according to IDC’s Worldwide Quarterly PC Tracker.

The U.S. market showed signs of the economic slowdown, but growth remained positive at 3.5 percent for the quarter. The other international markets compensated for the U.S. coming in more than 2 points above estimates due to continued strength in developing countries.

Internet Outpacing TV For Time Spent
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Internet users are spending more time online than they are spending watching TV according to a new study by IDC.

IDC

The study found that Internet users spent 32.7 hours per week online and about half as much time watching television (16.4 hours). Time spent reading newspapers or magazines accounted for 3.9 hours per week, while overall time spent using all media was 70.6 hours.

U.S. Internet Advertising Hits $25.5 Billion
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U.S. Internet ad spending in the fourth quarter of 2007 grew nearly 28 percent over the same quarter in 2006 to $7.3 billion, said analyst firm IDC.

For the entire year 2007, online ad revenue grew 27 percent year over year to $25.5 billion.

IDC said that Google’s net U.S. market share dropped for the first time in two years because of a slow down in growth in domestic fourth quarter sales. Google’s net U.S. advertising market share decreased 0.5 percentage points to 23.7 percent last quarter compared to 3Q07.