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hyperlocal Articles

AOL Gets Rid Of Patch, But Keeps Minority Stake AOL Gets Rid Of Patch, But Keeps Minority Stake

AOL will continue to have a relationship with its hyperlocal news service Patch, but is relinquishing operation and majority control, as it has announced a new joint venture with Hale Global. AOL says it will contribute Patch to a new …

AOL Buys Outside.In, A Hyperlocal Blog Service

According to various reports, AOL has bought Outside.In, and will announce that today. The price hasn’t been confirmed, but Business Insider says it’s been told that it’s less than $10 million. Outside.In will evidently become integrated with AOL’s Patch property …

Hyperlocal News: How Big is the Demand?

Would you read a publication dedicated to news about the neighborhood you live in? The web has made an infinite amount of information from all over the world available to you in realtime at a non-stop pace. We now have nearly every piece of news about everything we care about either coming directly to us via social media sites and/or news readers, and the rest is available in seconds via a quick search. 

Google Talks Hyperlocal Mobile Ads

Google has hyperlocal search ads for mobile search, which the company has highlighted today in a post on tis Mobile Ads blog. Google specifically discusses a use-case from Rent-A-Car. 

In the scenario described, someone has car trouble and is able to quickly find a nearby car rental place from the side of the road as they simply enter "car rental". 

Google Makes it Harder to Hide from a Bad Reputation
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Google is now including reviews from more sources on its Place Pages for businesses. They’re no longer coming from just review sites. They’re coming from news sites, blogs, and more.