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AT&T Launches Entertainment Site

AT&T is getting into the online content business with the launch of its new website AT&T Entertainment.

AT&T Entertainment is focused on professional content offering TV shows and movies much like Hulu. Content providers include ABC, NBC Universal (via an agreement with Hulu), CBS, CW, Syfy and Bravo.

Users can find content by browsing TV shows and movies alphabetically, by genre, or by network or studio. The site is open to any user, whether you are an AT&T customer or not.

Hulu Weighing Password Walls For Sake Of Cable Companies

As fans of "The Riches" may know, Hulu’s made would-be users sign in to see certain shows for quite a while now; the measure’s meant to protect children from mature content.  But passwords may prove to be a key in the process of bringing a lot of new stuff to Hulu, too.

More People Watching TV Online
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The number of U.S. households watching TV online has increased 20 percent from last year, according to a new report by The Conference Board and TNS.

Nearly 80 percent of consumers go online daily for entertainment. Entertainment was cited as one of the most important Internet activities, behind only personal communication and work related activities.

Could Hulu Potentially Harm Quality TV Shows?

There’s just one problem with the chart below:

Google Sets Video Record With Help Of YouTube
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Americans watched another record number of online videos in July with a total of 21.4 billion videos viewed during the month, according to the latest report from comScore.

Hulu’s UK Launch Now Expected In January
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It may be a while yet before people in the UK get a chance to watch Hulu.  Although the wheels are still in motion to take Hulu across the Atlantic, no content deals have been struck, and so what was supposed to be a pre-September launch now appears to be penciled in for January. 

Online Video Viewing Reaches Record Audience
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More than 157 million U.S. Internet users viewed online video during the month of June, the largest audience recorded for a single month, according to a new report from comScore.

The rise in video viewing is mainly due to important news stories during June, including Michael Jackson’s death and the Iranian elections, which generated significant gains particularly at major media properties such as Viacom Digital (includes MTV), Microsoft sites (includes MSNBC) and Turner Network (includes CNN).

Hulu Obtains Episodes Of “Lost”

Episodes of the hit show "Lost" have – at least in a limited fashion – finally found their way to Hulu.  Fans can now watch all of the first season, along with the last six episodes of the fifth.

We’ll admit: this move is sure to have its detractors.  DVD sales of "Lost" have been strong, and pirated episodes are (supposed to be) easy to find for free online.  So for ABC to make episodes available this late in the show’s run and also be stingy seems a little pointless.

More Americans Watching Online Video
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Americans who watch online video continues to grow at a rapid pace across all demographics, far outpacing the adoption rates of many other Internet activities, according to a new report from the Pew Internet & American Life Project.

More than half (62%) of Internet users have watched content on video sharing sites, up from 33 percent in 2006. The majority (89%) of Internet users 18-29 say they watch content on video sharing sites, and 36 percent do so on an average day.

Hulu Traffic Surpasses the Networks for First Time
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Compete is pointing to some interesting data, and suggesting that Hulu’s "evil plot to take over the world" might just be working. The popular video site has surpassed NBC, FOX and ABC’s websites in traffic for the first time. And that was last month.

"The networks’ traffic declined during the summer rerun season, but Hulu seems relatively unaffected," notes Compete’s Seth Madison.

Disney Plans To Charge For Online Content
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Walt Disney Chief Executive Robert Iger says the company has plans to offer a variety of its content, including movies, TV shows and games online for a fee.

"The notion of going online at some point as a subscribe-to, robust entertainment experience is pretty attractive to us," Iger said. "We are developing such an experience."

Iger made the comments Wednesday at Fortune magazine’s Brainstorm: Tech conference.

Hulu Makes Changes to Search Results

Hulu has made a few changes to how it presents its search results, as well as the site’s "most popular" and "recently added" pages. Most noticeably, Hulu has abandoned the two-column approach in favor of a more "prominent placement of the show Hulu thinks you are looking for.

Hulu Starts Sharing ABC Shows

A little more than three months ago, we learned of rumors that Hulu and ABC might partner.  About two months ago, they did.  And now, the arrangement’s finally reached a stage at which real people can see the fruits, as ABC’s content is becoming available on Hulu.

"Grey’s Anatomy" is the first show you’ll be able to see, with five episodes from the most recent season online now.  Granted, this isn’t a huge selection (and "Grey’s Anatomy" may not be the ABC television series you’ve been dying to see more of, anyway), but it’s a start.

Hulu Receives Good News Concerning Their Online Ad Format

paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.

Online TV Brings In Ad Revenue
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The online TV services of the four major U.S. networks, ABC, CBS, NBC and Fox, along with Hulu, accounted for a combined 53 percent of the ad-supported online TV market that generated $448 million in revenues in 2008, according to a new report by Screen Digest.

The remaining share of revenues was made up of the online video services of major sports leagues, video services from traditional online portals, and direct services from other major channel groups and content owners.

TV Shows Start To Earn Higher Ad Rates Online

The odds seem good that, no matter how huge his (or her) computer monitor, the average person still prefers to watch shows on a television.  But something of a breakthrough’s occurred, as television shows have begun to command higher advertising rates online.

Time Warner, Comcast To Offer Shows Online

Time Warner has partnered with Comcast to offer some of its television shows online for paying TV subscribers, while making it more difficult for non-subscribers to get access to programs for free.

Why Online Video Will Keep Growing Like a Weed
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As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.

Recent research from Nielsen shows that in May, unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.

Online Video Viewing Increases By 16% In The US
April 2009 data from the comScore Video Metrix showed that U.S.

Bingathon Goes Live on Hulu Today at 8:00 PM EST
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Last week I told you about the forthcoming Bingathon being streamed live on Hulu on June 8th. There were some mixed opinions about the LIVE event. Some commenters made it clear that you had no desire in watching the event, while some seemed eager to tune in.

Execs Mulling Subscription Model For Hulu
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Jonathan Miller, the new chief digital officer for News Corp., wants to see Hulu become a pay site. In fact, Miller thinks Web companies are going to have to find a way to charge for what they used to give away for free.

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