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Hulu Receives Good News Concerning Their Online Ad Format

paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television, but also 10% of the online video ad market.

Online TV Brings In Ad Revenue
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The online TV services of the four major U.S. networks, ABC, CBS, NBC and Fox, along with Hulu, accounted for a combined 53 percent of the ad-supported online TV market that generated $448 million in revenues in 2008, according to a new report by Screen Digest.

The remaining share of revenues was made up of the online video services of major sports leagues, video services from traditional online portals, and direct services from other major channel groups and content owners.

TV Shows Start To Earn Higher Ad Rates Online

The odds seem good that, no matter how huge his (or her) computer monitor, the average person still prefers to watch shows on a television.  But something of a breakthrough’s occurred, as television shows have begun to command higher advertising rates online.

Time Warner, Comcast To Offer Shows Online

Time Warner has partnered with Comcast to offer some of its television shows online for paying TV subscribers, while making it more difficult for non-subscribers to get access to programs for free.

Why Online Video Will Keep Growing Like a Weed
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As you probably know, online video has become quite a hot medium, and the rate at which people view it continues to increase. This is not surprising considering the year we had last year in online video. This year certainly started off with a boom as well as a famous super bowl ad truly introduced the world to Hulu.

Recent research from Nielsen shows that in May, unique visitors, total streams, streams per viewer, and time per viewer were all up compared to the same month in 2008. There was a 49% increase in time per viewer.

Online Video Viewing Increases By 16% In The US
April 2009 data from the comScore Video Metrix showed that U.S.

Bingathon Goes Live on Hulu Today at 8:00 PM EST
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Last week I told you about the forthcoming Bingathon being streamed live on Hulu on June 8th. There were some mixed opinions about the LIVE event. Some commenters made it clear that you had no desire in watching the event, while some seemed eager to tune in.

Execs Mulling Subscription Model For Hulu
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Jonathan Miller, the new chief digital officer for News Corp., wants to see Hulu become a pay site. In fact, Miller thinks Web companies are going to have to find a way to charge for what they used to give away for free.

Jonathan Miller Of News Corps Hints At Charging For Hulu

The aliens over at Hulu don’t just want to eat your brains—they also want to take your money, according to a Daily Finance story yesterday. New CEO Jonathan Miller said:

he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp., NBC Universal and Disney, are available only to subscribers.

YouTube Releases YouTube XL
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Yesterday YouTube unveiled the newest way to view the sites content, simply called YouTube XL.

Basically YouTube XL is a redesigned version of the YouTube website, optimized for televisions and large computer monitors.

YouTube XL

Microsoft Goes Live on Hulu for Bingathon
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With the recent rollout of Bing, the newest search engine from Microsoft, advertisements were to be expected… but just what is a Bingathon?

The Bingathon is an all day infomercial / live show that will be hosted by Olivia Munn (G4’s Attack of the Show!) and Jason Sudeikis (NBC’s Saturday Night Live) on June 8th at 8:00 PM EST (5:00 PST).

Hulu Labs Opens Its Doors
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It looks like Hulu users will now get to have a hand in the site’s development.  Hulu Labs opened today, and this new portion of the site will both let people try out experimental projects and solicit their feedback.

Eric Schmidt Discusses Numerous Hot Issues

The other day, Google CEO Eric Schmidt gave quite an inspirational speech at the University of Pennsylvania, in which he shared his interpretation of the meaning of life. He talked about technology and the importance of the organization of the world’s information – Google’s ultimate goal.

Reports: Hulu, YouTube Set To Make Headway In The UK

If Hulu and YouTube have their way, it may not be long before UK citizens are spending a whole lot more time in front of their computer screens.  One fresh report says Hulu will possibly launch in the UK this September, while another claims YouTube is close to sealing some deals over full-length UK TV shows. 

Hulu Takes Advantage of its Competition
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While measurements of Hulu’s audience have been disputed recently, there is no question that the site, while certainly gaining popularity, still has quite a ways to go before it catches YouTube.

Hulu has lemonade to make of such lemons, however as its YouTube channel (yes, it has a YouTube Channel – who would’ve thought?) is the tenth most popular channel on the online video leader’s site. And that’s of all time.

Nielsen Statistics Called Into Question Again

Along with what comScore and Hitwise put out, Nielsen’s data concerning online traffic is often viewed as being rather reliable, and almost every month, loads of people turn to it to see how different sites stack up.  A couple of rather important companies have recently called into question the accuracy of Nielsen’s stats, however.

Hulu Continues Rapid Growth
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Update: Hulu is reportedly critical of the latest ranking it has received from Nielsen Online.

Nielsen reported 8.9 million visitors to Hulu in March, while comScore said there were 42 million. There were 373 million videos viewed on Hulu in April, up from348 million in March. Even though the number of videos viewed was up, Nielsen said unique visitors to Hulu had declined from 9.5 million in February to 8.9 million in March to 7.4 million in April.

NBC Pounding YouTube Motherlovers
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Saturday Night Live fans were treated to a special Mother’s Day collaboration from pop star Justin Timberlake and resident viral video maven Andy Samberg. But if fans wanted to share that video with others, YouTube was not on NBC’s approved sharing list.

General Electric lawyers must have been very busy Sunday with DMCA takedown notices flying at YouTube and YouTube users so fast they must have developed some sort of script just for that purpose. As of today, what used to be uploads of “Motherlover” are now notices of deletion.

Hulu Starts Offering More International Content
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After a long period of focusing on American content, it looks like Hulu’s going global.  One fresh deal has netted the site shows from the UK, while another partnership will result in the sharing of Bollywood films.  Plus, movement in the opposite direction – Hulu allowing access overseas – is being discussed.

Hulu Now The Third Most Popular Video Site
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U.S. Internet users watched 14.5 billion online videos in March, representing an increase of 11 percent over February, according to comScore.

Google sites once again ranked as the most popular video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube accounting for more than 99 percent of all videos viewed at the property.

Hulu Taps Rescue Me Star Denis Leary for Kentucky Derby Ad
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Hulu saw a nice jump in viewers after it ran its first television ad during the Super Bowl. That featured Alec Baldwin star of the show 30 Rock, which is available on Hulu.

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