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Hitwise Articles

Bing And Ask Increase Search Share In January
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Bing saw the number of U.S. searches on its site increase 5 percent in January from December to 9.37 percent of the search market, according to a new report from Hitwise.

Ask also had a 4 percent increase in the number of searches from December to account for 2.64 percent of the search market.

Google still dominated with 71.49 percent of the search market but saw a month-over-month decline of 1 percent. Yahoo landed in the second position with 14.57 percent of the search market and also had a month-over-month decline of 2 percent.

Hitwise: Social Networks Neck And Neck With Search Engines
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As a group, search engines appear to be in the process of losing bragging rights in Australia.  Social networking sites and forums (also taken as a group) topped search engines in terms of market share over Christmas and are poised to assume the lead on a permanent basis.

Hitwise Puts Google Nearer To 75 Percent Market Share
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Yesterday, Nielsen reported that Google performed well in December, and today, Hitwise seconded the assessment.  In fact, the two firms also agreed that both Yahoo and Bing lost market share, which has made Google’s lead all the more impressive.

Hitwise determined that Google controlled 71.57 percent of the search market in November.  Its report concerning December pegs the search giant’s market share at 72.25 percent, and if you didn’t notice, that’s starting to put it pretty close to the 75 percent-mark.

Hitwise: Vevo Still Dependent On YouTube
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Different opinions exist regarding whether or not Vevo will ever be a big success; on the one hand, it doesn’t offer anything that other video sites don’t.  On the other, well, music labels’ lawyers may work to ensure it’s something special.  But either way, Vevo owes YouTube its life at this early stage.

Hitwise: Facebook Beat Google On New Year’s Day
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As Facebook employees went back to work this week, they may have been smiling more (or at least less frowning less) than most other people returning from vacation.  Their site performed admirably over the holidays, actually attracting record-breaking amounts of traffic.

On Tuesday, we documented the fact that Facebook received more traffic than Google on both Christmas Eve and Christmas Day.  That made it the most visited U.S. site for the first time ever.

Facebook’s Merry Christmas: Becomes Most Visited US Site
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According to new statistics from Hitwise, a lot of people may not have done the Norman Rockwell thing this holiday season, gathering around a fire with family members.  Instead, they may picked computer screens and online friends, helping propel Facebook to a new high.

A 136-character tweet from the Hitwise_US account announced the big news this morning: "Facebook was the most visited site in the US on Christmas Eve and Christmas Day. 1st time the site has been the #1 visited US site ever."

Chrome Ad Campaign Nets Positive Results

Eight days ago, we wrote about a Google Chrome advertising campaign that’s taking place in the UK.  This morning, Hitwise followed up on the subject by publishing some statistics, and the stats indicate that that the campaign’s achieved a certain level of success.

The Most Searched For Terms of 2009
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Experian Hitwise announced that it has found Facebook to be the top search term overall for the year 2009 after analyzing the top 300 search terms for the year. This is the first year Facebook has been the top search term, and it accounted for 0.67% of all searches, according to the research firm.

Variations of the term Facebook actually accounted for four of the top twenty-five terms, the firm says. "Facebook" itself moved up from the 10th spot in 2008 to the top spot in 2009.

Social Networks Feed Holiday Shopping
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If online retailers have a profitable holiday season – or even if they don’t – they’ll owe a "thank you" to social networks for helping out.  New data from Hitwise indicates that retail sites are receiving a significant (and ever-increasing) amount of traffic from the likes of Facebook and Twitter.

Walmart Wins Thanksgiving, Amazon Wins Black Friday
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You may have read about the online price wars going on this holiday season between Walmart and Amazon. It looks like both companies are doing quite well as a result (not that that is much of a surprise). According to data from Experian Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday.

The Traffic News Corp. Would Lose Without Google
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As you may know, Rupert Murdoch, Chairman and CEO of News Corp., is saying he may block search engines from accessing the organization’s content. He expressed this notion in a recent interview.

If Murdoch were to act upon this, it would mean theoretically that you would no longer be able to find Wall Street Journal, New York Post, etc. content on Google. Of course that would be in a world where scraped content isn’t frequently crawled by search engines.

New Hitwise Report Exposes Twitter Trouble
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Sorry, Twitter fans (and animal lovers), but you’d better brace yourselves for another round of (hopefully Photoshopped) pics featuring birds in cats’ mouths and squashed against glass doors.  New stats from Hitwise make it look like Twitter isn’t doing so well.

Hitwise Weighs Potential Impact Of Google Music

Rumor has it that a new Google Music service will launch today, and the excitement is almost palpable as the announcement window provided by normal business hours narrows.  Or not.  Anyway, Hitwise took a look at Google’s relationship with music sites.

Hitwise: Facebook Receives One-Seventh Of UK Page Views

Google, eBay, and YouTube are all pretty big in the online world – monsters, really.  But in terms of page views – and in the UK – none of seem to them even approach Facebook’s popularity, as new Hitwise stats indicate that the social network receives about one-seventh of all page views.

Hitwise: Facebook’s Social Market Share Up 194 Percent
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More stats regarding Facebook’s astonishing growth rate were released today.  Hitwise puts the social network’s market share of U.S. Internet visits up on a month-over-month basis, way up on a year-over-year basis, and it made significant gains in the "time spent" category, too.

Let’s first look at the market share data.  Hitwise created a custom category of social networking sites, and within it, Facebook’s market share was 58.59 percent in September of this year.  That puts it up by a fair amount over its standing of 55.15 percent in August.

Hitwise Finds Bing Down By Five Percent
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Last week, StatCounter indicated that Bing had experienced its first bad month, losing market share between August and September.  Some people, perhaps understandably, had trouble accepting this.  But Hitwise has now provided its own figures, and they, too, show that Microsoft’s new offering hit a rough patch. 

Photo Inclusion Can Bring in Traffic
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Hitwise has released some interesting data regarding photo-searching habits. The concept was conceived of as the firm noticed the popularity of the search "great north run photos".

"This made me curious about the popularity of searches for photos related to big events and news stories," says Hitwise’s Robin Goad.

UK News Sites Getting Big Traffic from US
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British news sites are starting to see a lot more traffic from the US. UK Internet visits to News and Media websites grew by 8% last year according to Hitwise, and US Internet visits to UK News and Media sites have gone up by 54%.

Facebook in the News for Several Reasons

As you may know, Facebook surpassed MySpace in traffic a while back. New data from Hitwise indicates that the launch of Facebook Connect likely played a major role in this.

The following graph shows a major increase in market share of social networking visits starting with the time when Facebook Connect was launched:

Twitter Performing Well In Australia
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Twitter fans should be pleased to hear that it’s almost definitely taking over the world.  U.S. stats have long indicated a strong growth pattern, data from the U.K. has done the same, and now, Hitwise has presented a report on Twitter’s increasing influence on Australia.

Google Popular In Brazil Too
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Online measurement firm Hitwise has launched its service in Brazil.

The company says it will track more than 60,000 websites across more than 160 industry categories based on the Internet activity of 90,000 Brazilian Internet users.

"As online usage grows in Brazil, so too does competition for the Internet consumer," said Juliano Marcillio, president of Serasa Experian Marketing Services.