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Harvard Articles

The Halo Effect and Lead Generation

My dad taught me many lessons growing up and one that stands out as relevant to lead generation went something like this:

Oracle Predicts Maffei Will Make A Good President

The former Microsoft chief financial officer will join the database company as its new president.

Knowing Right From Wrong Is Intuitive

Last month, 119 applicants to Harvard Business School followed a link on a Business Week message board to access a website containing confidential information about their admittance, a Financial Times report says.

Blog Headaches at Harvard Law

The Harvard Crimson reports that Harvard’s liberal blogging policy has gotten a few students in legal hot water.

Harvard Business Review Calls Blogs a Breakthrough Idea for 2005

The February issue of Harvard Business Review, available only for sale online, lists the breakthrough ideas for 2005.

Money Managers Say Goodbye to Harvard

A group of Harvard’s top money managers are leaving the university to start their own firm.

Google Print: A New Era For The Search Engine

While some may wonder what the next step for the search engine industry to take, Google may have already answered that question. Ever evolving, Google has their eyes set on the future with news of their newest innovation, Google Print. Not only will the search engine’s newest entity allow room for an exponential amount of growth, Google’s written word department may also open new avenues for search engine marketers to pursue.

Harvard Law Event Takes a Hard Look at Web’s Influence on Politics

Harvard Law’s Beekman Center is taking a hard look this week at the blogosphere’s influence on politics during its biennial Internet + Society 2004 conference.

Harvard Criticizes Google’s Adult Content Filter

Google’s SafeSearch porn filter was found to exclude non-porn sites such as the American Library Association, in a recent test conducted by the Harvard Law School’s Berkman Center for Internet & Society.