Netflix Examines Types Of Spoilers

Netflix Examines Types Of Spoilers

By Chris Crum September 22, 2014

Netflix shared some new survey results about spoilers today based on a poll by Harris Interactive. “Everyone has an opinion about them,” a Netflix spokesperson said in an email. “They’ve existed since the beginning of storytelling but lately they’ve taken …

Americans Want More Control Over Their Online Information

The majority (90%) of Americans want more control over the information that is available about them online, according to a new survey by Harris Interactive for Intellius.

Intelius Because people use websites and search engines to find out information about others, 80 percent believe their online identity is now as important as their “offline” personal or professional reputation.

Americans Ignoring Internet Banner Ads

Online advertising is considered a good way to target and reach consumers, but nearly two-thirds (63%) of Americans say they tend to ignore Internet ads, according to a new survey from Adweek Media and Harris Interactive.

Among those who ignore Internet ads, 43 percent say they ignore banner ads the most and 20 percent say they ignore search engine ads the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don’t ignore any of the listed types of ads.


Social Media Users Aim To Influence Others

Nearly two-thirds (64%) of online Americans use social media, and the majority (84%) of social media users reveal information about themselves via social platforms, according to a new poll from Harris Interactive.

Less Than Half Of Americans Read A Daily Newspaper

Less than half (43%) of Americans say they read a daily newspaper, either online or in print almost everyday, according to a new report from Adweek Media and Harris Interactive.

Nearly three-quarters (72%) of Americans say they read one at least once a week while 81 percent read a daily newspaper at least once a month. Ten percent say they never read a daily

Average Person Spends 13 Hours a Week Online

Harris Interactive has released the findings of its latest poll on Internet users. This doesn’t come as much of a shock, but people are spending more time online these days.

According to the poll, adult Internet users are spending an average of 13 hours a week online." Of course, people’s usage varies greatly; one in five (20%) of adult Internet users are online for only two hours or less a week while one in seven (14%) are spending 24 or more hours a week online," says Harris.

Obvious: People Don’t Want to Pay for Online News

Paid Content UK conducted a Poll with Harris Interactive, asking respondents how much they would pay for online news, and what they would do if they’re favorite news sites started charging. The findings, perhaps not so shocking, indicate that users basically don’t really want to pay.

Poor Customer Service Holding Back E-Commerce Sales

Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.

Majority Find Online Health Information Reliable

The number of people looking for health information online has reached 154 million, representing 67 percent of the U.S. adult population, according to a new poll from Harris Interactive.

The majority (83%) of people looking for health information online indicate their search was successful and almost half (45%) say it was "very successful."

An even larger majority (87%) believes that this information was reliable, but only 28 percent said it was "very reliable."

More Advertisers Turning To Internet
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The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.

Advertisers, Consumers Have Mixed Feelings About Twitter
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When it comes to Twitter just under half of advertisers (45%) say it is in its infancy and its use will grow rapidly over the next few years, while 21 percent believe it will not move into the mainstream and is something mostly young people and the media will use, according to new LinkedIn Research Network/Harris Poll.

Search Engine Ads More Helpful Than Banner Ads
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Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads, according to a new AdweekMedia/Harris Poll.

Ads Generating Interest, But Not Influence

Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.

IT Innovation Limited By Economy
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More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.

Google Nabs Number Two Spot In Harris Reputation Study
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The results of the 10th annual Harris Interactive Reputation Quotient Study have been released, and – thank you, automotive and financial sectors – 88 percent of respondents apparently feel the reputation of corporate America is either "not good" or "terrible."  However, Google, Amazon, and Microsoft are still well-regarded.

Americans Would Give Up Sex For Internet Access
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Most Americans find Internet access essential to daily life, with some favoring it over TV and having sex, according to a survey by Harris Interactive done on behalf of Intel.

The survey found that the majority of Americans (65%) feel they cannot live without Internet access.  In addition 71 percent said it is important or very important to have Internet-enabled devices, such as laptops, netbooks and mobile Internet devices that offer them updates on important issues including the economy.

More Americans Reselling Holiday Gifts Online

What will you do with that unwanted holiday gift this year? If you are like most Americans you may consider reselling it online, according to new research sponsored by eBay and conducted by Harris Interactive.

Over half (54%) of U.S. adults who have resold gifts online, plan to do so this year, a 10 percent increase from last year (45%).