Paid Content UK conducted a Poll with Harris Interactive, asking respondents how much they would pay for online news, and what they would do if they're favorite news sites started charging. The findings, perhaps not so shocking, indicate that users basically don't really want to pay.
Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.
The number of people looking for health information online has reached 154 million, representing 67 percent of the U.S. adult population, according to a new poll from Harris Interactive.
The majority (83%) of people looking for health information online indicate their search was successful and almost half (45%) say it was "very successful."
An even larger majority (87%) believes that this information was reliable, but only 28 percent said it was "very reliable."
The majority (92%) of advertisers are using Internet advertising in their media campaigns followed by print advertising at 88 percent, according to a new LinkedIn Research Network/Harris Poll.
When it comes to Twitter just under half of advertisers (45%) say it is in its infancy and its use will grow rapidly over the next few years, while 21 percent believe it will not move into the mainstream and is something mostly young people and the media will use, according to new LinkedIn Research Network/Harris Poll.
Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads, according to a new AdweekMedia/Harris Poll.
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.
The results of the 10th annual Harris Interactive Reputation Quotient Study have been released, and - thank you, automotive and financial sectors - 88 percent of respondents apparently feel the reputation of corporate America is either "not good" or "terrible." However, Google, Amazon, and Microsoft are still well-regarded.
Most Americans find Internet access essential to daily life, with some favoring it over TV and having sex, according to a survey by Harris Interactive done on behalf of Intel.The survey found that the majority of Americans (65%) feel they cannot live without Internet access. In addition 71 percent said it is important or very important to have Internet-enabled devices, such as laptops, netbooks and mobile Internet devices that offer them updates on important issues including the economy.
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