Over one-third of Americans (37%) say that television ads are the most helpful in making their purchase decision while 17 percent say newspaper ads are most helpful and 14 percent say the same about Internet search engine ads, according to a new AdweekMedia/Harris Poll.

Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.

More than half (55%) of IT professionals say the economy has changed the role of IT and 51 percent say that budget limitations are the biggest barrier to their innovation, according to a new study released by Microsoft and conducted by Harris Interactive.

The results of the 10th annual Harris Interactive Reputation Quotient Study have been released, and – thank you, automotive and financial sectors – 88 percent of respondents apparently feel the reputation of corporate America is either "not good" or "terrible."  However, Google, Amazon, and Microsoft are still well-regarded.

Most Americans find Internet access essential to daily life, with some favoring it over TV and having sex, according to a survey by Harris Interactive done on behalf of Intel.

The survey found that the majority of Americans (65%) feel they cannot live without Internet access.  In addition 71 percent said it is important or very important to have Internet-enabled devices, such as laptops, netbooks and mobile Internet devices that offer them updates on important issues including the economy.

What will you do with that unwanted holiday gift this year? If you are like most Americans you may consider reselling it online, according to new research sponsored by eBay and conducted by Harris Interactive.

Over half (54%) of U.S. adults who have resold gifts online, plan to do so this year, a 10 percent increase from last year (45%).

A majority (59%) of U.S. adults are not comfortable when Web sites like Google, Yahoo and Microsoft use information about a person’s online activity to target ads or content based on a person’s interests, according to a new survey from Harris Interactive and Dr. Alan F. Westin, Professor of Public Law and Government Emeritus at Columbia University.

Mobile phone users are becoming more comfortable making banking and purchase transactions while on-the-go according to a new study from Harris Interactive.

The study found that 16 percent of mobile phone subscribers currently use mobile banking services, with 60 percent doing so at least once a week. Thirty-five percent of those who do not use mobile banking or buy on-the-go are interested in checking bank account balances and transferring funds using their mobile devices. Thirty-three percent said they would like to receive text messages from their banks.