Google And Harris Interactive Team Up On Self-Service Market Research

Chris CrumBusiness

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Harris Interactive announced that it has collaborated with Google and its Google Consumer Surveys on a new market research product.

A spokesperson for Harris tells WebProNews that the product "allows businesses, both large and small, to compare themselves to industry benchmarks at a fraction of the cost of traditional market research."

"Google and the Harris Poll will be performing benchmark studies on an ongoing basis," she adds. "The benchmarks will be collected and delivered, free of charge, within the Harris Poll and Google Consumer Surveys Platform."

Google launched Consumer Surveys back in March to offer a solution to the problems of publishers looking for revenue sources and market research lacking in quality.

Google's Matt Cutts had this to say about the surveys at the time:

When a visitor lands on a page with premium content, they can answer a question to get to the content (much friendlier than asking people to pay for content directly). Publishers earn money and visitors get higher-quality content. Meanwhile, market research and polling gets easier, faster, and cheap enough that almost anyone can do it.

I really like that this is a new option to help produce higher-quality content on the web. It’s like micropayments, but users don’t have to pay with money–they can pay with their time or opinions.

“We are excited to be involved in a venture that has the potential to reinvent the manner in which market research is conducted,” said Harris Interactive President and CEO Al Angrisani. “This is a unique opportunity to bring together Google’s innovative Consumer Surveys product with Harris Interactive’s expertise in delivering credible insights to the global business community.”

Paul McDonald, Senior Product Manager at Google added, “This is a really great addition to our self-service offering. Thousands of large and small businesses, in dozens of industries, have used Google Consumer Surveys to get easy, affordable and precise market insights. I'm thrilled that we're working with a leader like the Harris Poll to give businesses access to a new benchmarking offering. We believe it's a huge validation of our technology, a huge boost for businesses of all sizes.”

Mike de Vere, President of the Harris Poll said, “By joining the Harris Poll, one of the world’s most recognized and trusted barometers of consumer opinion, with Google’s new self-service market research tool, we have the opportunity to be a transformative force in the market research industry by making credible, consumer research more accessible, affordable and actionable.”

The first study to utilize the offering looks at customer satisfaction in the banking industry. Take a look.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.