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Groupon Finds ‘Direct’ Traffic Is Really Organic Search

Groupon Finds ‘Direct’ Traffic Is Really Organic Search

By Chris Crum July 8, 2014

Groupon ran an experiment to try and figure out where “direct” traffic that appears in analytics programs is really coming from. Gene McKenna, director of product management at Groupon, wrote a blog post about the findings for Search Engine Land. …

Groupon Launches 'Basics' Bulk Shopping Service Groupon Launches 'Basics' Bulk Shopping Service

Groupon just launched an online bulk-shopping service called Groupon Basics. The company says this brings “warehouse scale to online shopping.” “From vitamins to shaving supplies, Groupon shoppers can purchase their favorite products in large quantities and have them delivered right …

Groupon Adds In-Store Coupons To 'Freebies' Category Groupon Adds In-Store Coupons To 'Freebies' Category

Groupon is now providing in-store coupons in its Freebies offering, giving retailers another way to drive traffic to their stores. The company says it’s “providing national retailers with a programmatic way to reach millions of potential customers with targeted promotions …

Groupon Celebrates Women’s History Month Groupon Celebrates Women’s History Month

Groupon has partnered with Barbara Corcora – a businesswoman, investor, speaker, consultant, syndicated columnist, author and TV personality – to celebrate women-led businesses in the U.S. for Women’s History Month. For the first time, Groupon will feature a set of …

Groupon Earnings Released, Revenue Up 20% Groupon Earnings Released, Revenue Up 20%

Groupon just released its earnings report for the fourth quarter and full year 2013. Revenue was up 20% for the quarter at $768.4 million with revenue up 18% in North America, but down 15% in the rest of the world. …

President Hamilton? Twitter Reacts To Groupon Promo President Hamilton? Twitter Reacts To Groupon Promo

Never learn U.S. history from Groupon. That’s the lesson everyone learned when the day-of-the-deal website declared Alexander Hamilton a U.S. president. February 17 marks Presidents Day and the birthday of the first president, George Washington. Groupon celebrated the day with …

Groupon Makes Alexander Hamilton President Groupon Makes Alexander Hamilton President

Groupon is doing what it does best – attracting attention for being just a little bit “off the wall.” The company has been doing this for as long as I can remember, and apparently not much has changed in that …

Groupon Launches Self-Serve Deal Builder Groupon Launches Self-Serve Deal Builder

Groupon announced the launch of Deal Builder, a new self-service platform for merchants to (yep, you guessed it) build their own deals. As a Groupon spokesman explains, Deal Builder “guides merchants through a simple process and enables them to choose …

Groupon Expands 'Getaways' With 20,000 New Hotels Groupon Expands 'Getaways' With 20,000 New Hotels

Groupon announced a major expansion of its Groupon Getaways offering today with the addition of 20 thousand new hotels around the world. Groupon Getaways first launched in 2011 as a partnership with Expedia, but recently launched this expansion in pilot. …

Groupon Buys Fashion Retailer Ideeli For $43 Million Groupon Buys Fashion Retailer Ideeli For $43 Million

Groupon announced on Monday that it has acquired fashion retailer ideeli for $43 million in cash. The purchase, Groupon says, will extend its presence in fashion and apparel. “These types of offers have been very popular with Groupon customers, and …

Groupon Now Officially Owns Ticket Monster Groupon Now Officially Owns Ticket Monster

Groupon announced an agreement to acquire LivingSocial’s Ticket Monster when it reported its Q3 earnings in November. On Friday, Groupon announced that it has closed the acquisition. Groupon paid $260 million in cash and stock for the Korean ticketing company. …

Groupon Introduces The 'Grouponvelope' Groupon Introduces The 'Grouponvelope'

Groupon announced the launch of two new holiday gifting features for local businesses: the Grouponvelope and the digital gift voucher. “We’re giving local merchants who do not have a gift card program the ability to reach millions of customers looking …

Engulfed in Controversy, SeaWorld Turns to Groupon Engulfed in Controversy, SeaWorld Turns to Groupon
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It’s been a rough year for SeaWorld – at least in terms of press. Back in January, a documentary called Blackfish premiered at Sundance and caught fire. That documentary focused on Tilikum, an orca residing at SeaWorld, Orlando, and condemned …

Groupon's Answer To Amazon's Drones Groupon's Answer To Amazon's Drones
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Groupon has a new internal video it has passed along to us, which discusses the company’s answer to Amazon Prime Air. “While other companies drone on about their risky, experimental new methods of package delivery, only Groupon is looking forward…by …

Groupon Claims The Kidz Club Never Happened Groupon Claims The Kidz Club Never Happened

Last year, Groupon attempted to branch out and appeal to a younger market with the Groupon Kidz Club. It was bizarre to say the least, but it slowly wormed its way into our hearts with a cast of ridiculous characters, …

Groupon Is Giving Away $100 Million In Groupon Bucks Groupon Is Giving Away $100 Million In Groupon Bucks

Groupon announced on Tuesday that it’s giving users $100 million in Groupon Bucks (spread among “tens of millions” of subscribers). Some lucky users will get up to $5,000 worth, and one will even get $25,000 worth. This can be used …

Groupon Refuses To Fix False Deal Until It's Over Groupon Refuses To Fix False Deal Until It's Over

Update: A Groupon spokesperson has now told us, “We have paused the deal, fixed the name and also contacted Google in order to de-index the link from search results (which typically takes 1-2 business days to process).” It’s getting to …