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All Posts Tagged Tag: ‘Google shopping’

Google Announces Worldwide Availability Of Shopping Campaigns

Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world. The campaign type is designed to let advertisers manage and promote products, and browse their inventory directly in AdWords. “We received great feedback from advertisers so far, who say …

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Consumer Watchdog Complains About Google Again

Frequent Google critic Consumer Watchdog (the ones behind the legendary Eric Schmidt evil ice cream man video) has filed a new formal complaint against Google with the Federal Trade Commission. This time it’s about Google Shopping results. The organization calls the way Google displays results from Google Shopping “deceptive and unfair”. “The way that the Internet giant is featuring results …

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Google Adds Trusted Stores To Ratings In AdWords Ads

Google announced that its Trusted Stores program is now helping to power seller ratings on AdWords text ads, and in Product Listing Ads for Google Shopping. “This integration provides shoppers with valuable information, while giving participating retailers a free and easy way to earn the ratings they deserve,” says Google Shopping group product manager Brian Marquardt. “Advertisers who display seller …

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Here’s What You Can Now Do With Google Shopping

Google has launched some new features for Google Shopping, including some tweaks to the browsing experience, a new Shortlists feature and 360° product views. When it comes to browsing, users can now preview details like sizes, colors, descriptions and availability at nearby stores, and get “visually similar” results as suggestions. The Shortlists feature lets users keep track of products of …

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Etsy Starts Taking Translation Seriously [Updated]

Update: If comments from Etsy users are any indication, Etsy is perhaps not taking translation as seriously as it ought to be (See comments at end of article). Etsy announced on Tuesday that it has added millions of local language listings in French, German, Italian, and Spanish-speaking countries. This is a major effort in the company’s international expansion. While Etsy …

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Google Shopping & Google Trusted Stores Expand To More Of The World

In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. Google started testing pilot programs in the UK and France last week, and is also introducing one in Australia. “Our …

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Google Launches New PLA Campaign Type: Shopping Campaigns

The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google,” says Google VP of Product Management …

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Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers

Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly turning to their mobile devices as shopping assistants at home, in stores, and on the go, and constant connectivity is …

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Breaking Bad Costumes Will Be Everywhere This Halloween, Google Confirms It

Google has just confirmed what we already know to be true. There are going to be sooo many Breaking Bad-themed costumes this Halloween. Google shopping has just released their list of top trending costume searches, and “Breaking Bad costume” takes the number two spot. What’s number one you ask? “Minion costume,” as in the minions from Despicable Me. You’re going …

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Google Adds Local To Google Shopping, Product Listing Ads

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When a user searches for a product on Google, they may now see a PLA from a local store, and land …

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Google Shopping Express Expanded To More Customers

Google launched Google Shopping Express in March with a small test in San Francisco. Today, the company announced that it is being expanded to everyone in the Bay Area. Google Shopping Express is a local delivery service that allows shoppers to order items online from well-known stores and have them delivered the same day. Participating stores include: American Eagle, Blue …

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Google Starts Enforcing New Shopping Feed Specifications

Google says it is ramping up enforcement of its new unique product identifier feed specification for Google Shopping. Google announced the changes in May. In case you missed it, Google said it was improving support for merchant-defined multipacks. The feed specification now clarifies how multipack products should be submitted. As it moves toward high-resolution displays, Google also started recommending higher-quality …

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