All Posts Tagged Tag: ‘Google shopping’

Google Shopping & Google Trusted Stores Expand To More Of The World

In two separate announcements, Google revealed that it is expanding Google Shopping into 8 more countries and Google Trusted Stores into 3. Google launched Trusted Stores in the U.S. two years ago, but they have not gone international until now. Google started testing pilot programs in the UK and France last week, and is also introducing one in Australia. “Our …

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Google Launches New PLA Campaign Type: Shopping Campaigns

The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”. Here’s a look: “Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google,” says Google VP of Product Management …

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Google Says Its New Mobile PLA Style Will Drive More Traffic To Retailers

Google announced that it is changing the way the mobile PLA (product listing ads) ad unit looks on Google.com. The update is designed to help shoppers browse and discover merchandise more easily while using their mobile device. “People are increasingly turning to their mobile devices as shopping assistants at home, in stores, and on the go, and constant connectivity is …

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Breaking Bad Costumes Will Be Everywhere This Halloween, Google Confirms It

Google has just confirmed what we already know to be true. There are going to be sooo many Breaking Bad-themed costumes this Halloween. Google shopping has just released their list of top trending costume searches, and “Breaking Bad costume” takes the number two spot. What’s number one you ask? “Minion costume,” as in the minions from Despicable Me. You’re going …

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Google Adds Local To Google Shopping, Product Listing Ads

Google announced on Monday that it has begun rolling out a couple new features for Google Shopping with an emphasis on local merchants. These would be local storefronts and local availability for product listing ads (on desktop and smartphones). When a user searches for a product on Google, they may now see a PLA from a local store, and land …

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Google Shopping Express Expanded To More Customers

Google launched Google Shopping Express in March with a small test in San Francisco. Today, the company announced that it is being expanded to everyone in the Bay Area. Google Shopping Express is a local delivery service that allows shoppers to order items online from well-known stores and have them delivered the same day. Participating stores include: American Eagle, Blue …

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Google Starts Enforcing New Shopping Feed Specifications

Google says it is ramping up enforcement of its new unique product identifier feed specification for Google Shopping. Google announced the changes in May. In case you missed it, Google said it was improving support for merchant-defined multipacks. The feed specification now clarifies how multipack products should be submitted. As it moves toward high-resolution displays, Google also started recommending higher-quality …

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Here Are Google’s Top 20 PLA Advertisers

AdGooroo has released a list of the top 20 advertisers (by impression) using Google product listing ads (PLAs). “Walmart tops the list with 408 million PLA impressions representing 129,381 unique products with 262,588 unique product listing ads,” a spokesperson for AdGooroo tells WebProNews. “Another surprise is Amazon (the biggest paid search advertiser) falls well short of the top 20; Amazon …

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Google Shopping Webinar Covers Profit Maximization Of Product Listing Ads

Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that. Taking part in the webinar are Google Shopping Partner Manager Nicole Premo and Global Program Manager Michael Anuzis. It’s just under …

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Looks Like Google Is Showing Shopping Results Less These Days

Searchmetrics has put out a white paper analyzing Google’s use of Universal Search results for its various vertical offerings, finding a “dramatic reduction” in the number and proportion of shopping integrations displayed in results during 2012. The reduction, according to the study, coincides with Google’s switch to the paid Google Shopping model in the U.S. Interestingly, the number of video …

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Google Shopping Express Launches with Small Test in San Francisco

After rumors that Google was planning on launching an Amazon Prime competitor that would offer same-day delivery on a wide range of products, Google has done just that – in a small pilot test. Google Shopping Express, as it’s called, is a local delivery service that Google says they hope will help people get items that they order online on …

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Is Google Launching An Amazon Prime Competitor?

Full disclosure: I love Amazon Prime, and I’ve been a faithful subscriber for the past three years. That being said, there’s definitely some room for competition. eBay already provides some in the form of eBay Now, but Google may be throwing its hat into the ring soon. TechCrunch reports that Google may be launching a new service called “Google Shopping …

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