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Google Analytics Annotations Now Available to All

Update: Google has announced that annotations are now available for all accounts after a phased roll-out.

Original Articles: Google announced a new set of features for Google Analytics at SES Chicago. New features include annotations, custom variables in advanced segments, custom variables in custom reports, a new analytics tracking code setup wizard, and a new version of the analytics API.

Google Analytics API Gets New Features

Google has launched some new features for the Google Analytics API. These include support for advanced segments and 48 new metrics around goal performance, as well as goal configuration data.

Google Integrates AdSense For Feeds, FeedBurner, Analytics
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The desire to integrate products is strong at Google; it’s not hard to imagine that the company would eventually like to offer one great, big search/video/email/advertising ball.  And today, it took a tiny step along that path by rolling together some analytics products.

Google Launches Analytics for Mobile Apps

Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week’s expansion of mobile reporting features are now available for mobile apps as well.

Correcting Your Web Analytics Mistakes
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WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation.

Google Website Optimizer Gets an API
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Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments.

Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn’t. WebProNews discussed the tool at length earlier this year. Here is a webinar video that will familiarize you with it as well:

Google Analytics Gets a Bunch of New Features
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Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature.

Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.

Getting to Know the Google Analytics Data Export API
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This week Google unveiled the Data Feed Query Explorer for the Google Analytics Data Export API. This was essentially created to help users get a grasp on what can be done with the API.

Google Analytics Gets Event Tracking Advanced Segments
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Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall.

Google Dispels Ten Analytics Myths
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Like anything, Google Analytics has its fans and its critics, and both sides may distort the truth a little to support their position.  But Google recently named ten specific myths about Analytics and embarked on a special effort to debunk them. 

Web Analytics Market to Reach Nearly $1 Billion in US
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Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.

Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.

Google Slows to a Crawl
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Update: Google has addressed the issue on the Official Blog. The company says:

4 New Updates Coming to Google Analytics

At eMetrics in San Jose, Google’s Brett Crosby announced 4 new features that are coming to Google Analytics. The features are aimed specifically at the more advanced users of the tool. They are:

More Advertisers Invited To Use Yahoo Web Analytics
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It looks like another shot’s been fired in the Web analytics war.  Yahoo Web Analytics has been made available – for free – to search and display advertisers who work with account support teams and managers.

Google Links AdSense Accounts with Google Analytics
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Google is now offering wide availability of Google Analytics and AdSense integration. AdSense publishers who wish to make their site more profitable are going to want to link their AdSense accounts with a Google Analytics account.

To do so, you simply need to log in to AdSense, click the link that says "Integrate your AdSense account with Google Analytics" on the Reports > Overview tab, and follow the on-screen instructions as illustrated in this clip:

Google Launches API for Google Analytics
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Google as announced the release of an API for Google Analytics. This means developers will be able to do all kinds of fun stuff with the program.

Google Making Changes to Search Referrals
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Update: Google now says: We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can handle both the current and new URLs.

Original article: Google is changing referral URLs on results pages. What up until now has looked something like this:

New AdWords Templates From an Analytical Standpoint
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Google recently launched some new templates for the AdWords Display Ad Builder. These templates cater to rich media and video ad content.

The templates allow advertisers to highlight several different products in one ad, and send them each to different landing pages with unique URLs. If you’re not familiar with the templates, watch the following clip:

Google Analytics Certification Program Launched
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Today Google announced a new online course that will help interested parties prepare to get a Google Analytics certification. It costs $50 to take the test to get certified, but to me the more interesting part is the course itself.

Don’t Overlook iPhone Analytics
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Google has added an advanced segment to Google Analytics looking specifically at visits to your site coming from iPhones. This should prove very useful to webmasters as iPhones have obviously caught on in a big way.

All you have to do to enable this segment is:

1. Click the drop down menu next to "Advanced Segments" at the top-right of any report

2. Select "Visits from iPhone"

3. Turn off "All Visits" when viewing your iPhone segement