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All Posts Tagged Tag: ‘google analytics’

Google Launches Enhanced Link Attribution For In-Page Analytics

Google announced a new link attribution feature for In-Page Analytics. You’ll be able to access the feature by adding two lines to your tracking snippet and enabling it in the web property settings. The feature uses a combination of element IDs and destination URL to provide the ability to distinguish between multiple links to the same destination page, click-through info …

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Google Analytics Gets Cost Data Import Tool

Google announced that it has launched a Cost Data import tool for Google Analytics, so users can import cost data from any digital source, including paid search providers, affiliates, email, social and organic traffic. The tool is in public beta. Users can upload data by using a self-service API or solutions created by independent app providers like NEXT Analytics, AutomateAnalytics.com …

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Google Opens Mobile App Analytics Up To All

In June, Google introduced Mobile App Analytics in closed beta. At the time, the company said it would be opening up the beta in waves. I guess the final tidal wave is upon us, as Google announced today that it is now open to everyone in public beta. “With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play …

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Google Real Time Analytics Gets Profile Support

Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (launched last year in beta), will be profile specific and obey the filtering that you have set up on your own profile. Any user with access to a profile can view the associated real time reports. “When viewing your real time …

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Google Adds Google Analytics Data To AdWords

You’ve long been able to connect your Google Analytics and AdWords account, but Google has now announced that it is making it possible to use Google Analytics data from right within AdWords. This includes bounce rate, pages per visit, and average visit duration. Each of these can be enabled as columns from the Campaigns and Ad Groups tab. “With more …

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Safari Makes Google Searches Encrypted, Distorts Analytics

Mobile Google searches are more secure from Safari on iOS 6 than they were in previous versions of iOS or from other mobile browsers. Apple is reportedly routing Google searches through the SSL version of Google, which Google made the default experience for signed in users from the desktop last year. This makes searching more secure, and ncreases privacy. At …

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Google Tag Manager Lets You Consolidate Site Tags Into One Snippet Of Code

Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Users can add and update their own tags anytime. It’s not limited to Google-specific tags. It includes asynchronous tag loading, so “tags can fire …

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Google Analytics Gets Some Ecommerce Updates

Google announced some updates it’s making to Google Analytics tracking code and processing, specifically related to ecommerce. “These changes will allow you to better filter, segment and categorize the revenue generating portion of your traffic,” says Google in a blog post. Users will now be able to utilize custom variables, and Google is expanding filters for ecommerce to support page …

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Google Analytics Gets New Shortcuts

Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in “record time.” Google is all about speeding things up, and this should help out in the GA department. “Rather than having to go through the ‘find report, add segment, change, sort’ process daily, …

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Google Analytics Gets New Apps Script Automation

Google announced today that it has released a new Google Analytics feature, that enables data from GA to be put into any Apps Script-supported product more easily. That includes Google Docs, Sites and Spreadsheets. “Many people have been asking for a simple way to put Google Analytics data into a Google Spreadsheet,” says Google engineer Nick Mihailovski. “Once the data …

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Google Analytics Multi-Channel Funnels Reporting Gets API

Google has released the Multi-Channel Funnels API, a feature the company says has been heavily requested since they released Multi-Channel Funnels in Google Analytics last year. “The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, and Last Interaction conversions, as well as Top Paths, Path Length and Time Lag, to incorporate conversion path data into …

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Google Launches Remarketing With Google Analytics

Google has announced that it’s rolling out Remarketing With Google Analytics in beta, to help users create remarketing lists based on specific audiences who visit their sites and show interest in products. Before, users had to tag their sites twice – for Google Analytics, and again for remarketing specifically. No longer will that be necessary. “We’ve made it simple and …

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