WebProNews

Does Open License Mean Open Season?

The unattributed verbatim appearance of a Wikipedia article in a book from a major publisher sparked accusations of plagiarism, and raises more serious issues of ethics as well as the perils of publishing under open licenses.

EconSM - Social Media Meets Marketing

(I'm at EconSM today.)

One Box Goes Gold At Google

Yet another advertising-related change has come to Google in the run-up to Search Engine Strategies 2007 New York: Google shifted the One Box background color from blue to yellow.

Second Life: Marketing Fool's Gold?

Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience. Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality. While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.

StuntDubl's Friday Favorites

I missed last week (My laptop started with the “laptop death rattle” - so it was a scramble to do data backups, find and migrate to a new machine). One of the worst parts of being a solo shop is being your own IT guy. Excuses aside - here’s twice the friday favorite goodness for this week.

Tech Leaders See Second Life Gold Mine

Fortune magazine senior editor David Kirkpatrick is just out with an article on the future of Second Life, noting:

AOL To Dig For Spam King's Gold

AOL's now in the mining business. Seeking to recoup losses from a notorious spammer, the company believes gold and platinum bars belonging to spam king Davis Wolfgang Hawke are buried in his parents' Massachusetts yard. And they want that gold. Yarr.

Raising Awareness Through Social Media

Global relief agency Oxfam brings us an interesting case study on social media relations' ability to raise awareness.

IABC Launches Conference Podcast and Blog

For the IABC 2006 international conference in Vancouver, Canada, in June, Shel and I are co-hosting and producing ConferenceCast, the official podcasts of the conference, as we announced in February.

Sydney Gold Coast Race via Google Earth

This from our mates down-under...